The World Travel Market Global Trends Report 2012 has just been released and highlights the nine key emerging travel and tourism trends worldwide, looking at how the global, regional and national political, social and economic situation is shaping the travel industry.
Taking into account the views of 1,119 firm's HR and mobility professionals from 56 countries, The Global Mobility Survey Report is the largest and most substantial review of global mobility available -- and below we have summarized some of the key findings from the survey.
In the Global Mobility Survey 2012, China takes a clear lead with 21% of organisations reporting it to be their most common destination for assignments. However, China does present a number of challenges that need to be overcome for businesses sending their employees to these locations.
Korean Air tops airlinetrends.com’s 2012 ranking of the world’s most innovative airlines. The flag carrier of the ‘Land of the Morning Calm’ has established itself as a major hub carrier for passengers travelling between Asia and North America; its A380 flagships have the lowest seat density of any A380 operator and feature bars and lounges branded by Absolut Vodka, as well as a duty free showcase. The airline also operates its own organic farm and offers attentive service amenities such as a coat storage service and a women-only lounge at Seoul’s Incheon Airport, which itself has been voted best airport in the world for the past seven years.
KLM, that ran successfully campaigns such as KLM Surprise, KLM Tile & Inspire or KLM Meet & Seat, launches the new version of Travel Predictions app, with a new design, new integrated functions and a lot of info.
In the past weeks we have been committing little acts of kindness because we wanted to discover how happiness spreads. Have a look to see what happened..
For four weeks in November 2010, Dutch airline KLM ran an experimental campaign called How Happiness Spreads, where it employed a “Surprise Team” to give passengers tailored, unexpected gifts at the airport.
Combining with location-based game Foursquare, as soon as someone checked-in at a KLM Foursquare location within its network of airports the Surprise Team went online to find more background information about the person, decided upon a suitable gift and gave it them before they flew.
For instance, one traveler tweeted he would miss a PSV Eindhoven football game while he was in New York. The Surprise Team, accordingly, gave him a Lonely Planet guide book of NYC with all the football bars highlighted in blue.
and then lost as it comes over too chummy by wanting to know my browsing history. (I have nothing to hide).
Cabin crew and staff at check–in desks and first–class lounges will be equipped with technology to help them meet and greet selected travellers. (British Airways will Google passengers before boarding...profiling or a good business practice?