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Google take on affluent travellers: trip planning, videos and multi-screen

Google take on affluent travellers: trip planning, videos and multi-screen | Travel News, Marketing and Writing | Scoop.it
Affluent travellers rely on digital for travel inspiration, are increasingly viewing travel videos online and seeking out loyalty programs, reveals a Google study.

Via Wendy Forbes
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Charlotte GAUTHIER's curator insight, January 28, 2014 4:50 AM

Superbe étude réalisée par Google!

Sabina Piacenti's curator insight, January 28, 2014 6:58 AM

Behaviour .... qualche numero sui procedimenti di acquisto.

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‘Story First, Maps Second’ - NYTimes.com

‘Story First, Maps Second’ - NYTimes.com | Travel News, Marketing and Writing | Scoop.it
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Tying precise locations with story. 

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Google wades into personal trip planning with Tour Builder

Google wades into personal trip planning with Tour Builder | Travel News, Marketing and Writing | Scoop.it
In an effort to enable people to share their travel stories, Google has launched a storytelling service with the name Tour Builder.
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Can Using Instagram Really Make Your Hotel Stay Better?

Can Using Instagram Really Make Your Hotel Stay Better? | Travel News, Marketing and Writing | Scoop.it
The next time you’re at a luxury hotel, snap some photos, post them to Instagram, tag the hotel, and see what happens. The results may surprise you.
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KLM unveils MyDreamCatcher, a mashup of info on a Pin-type dashboard

KLM unveils MyDreamCatcher, a mashup of info on a Pin-type dashboard | Travel News, Marketing and Writing | Scoop.it
KLM Airlines has launched a new service by name 'MyDreamCatcher' that is aimed at helping travellers by providing them access to local knowledge about destinations.
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Medical Tourism Market is Expected to Reach USD 32.5 Billion Globally in 2019: Transparency Market Research - The Sacramento Bee

Medical Tourism Market is Expected to Reach USD 32.5 Billion Globally in 2019: Transparency Market Research - The Sacramento Bee | Travel News, Marketing and Writing | Scoop.it
/PRNewswire/ --
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Social Listening Case Study: Florida Mall 1st Store to Reply to Tweet in 8 Mos #Orlando | The Marketing Nut

Social Listening Case Study: Florida Mall 1st Store to Reply to Tweet in 8 Mos #Orlando | The Marketing Nut | Travel News, Marketing and Writing | Scoop.it
It shouldn't be news to anyone who knows the first thing about social media that becoming part of the conversation is a requirement, not an option. After all, social media is one big fat conversation.
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The Luxury Traveler and Content Marketing

The Luxury Traveler and Content Marketing | Travel News, Marketing and Writing | Scoop.it
You, you sophisticated thing, are not the kind of person who appreciates being sold to. Or at least, feeling as if you are being sold to, even when common sense tells you that you are. Content mark...
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Word of Mouth and Travel Marketing | Social Media Today

Word of Mouth and Travel Marketing | Social Media Today | Travel News, Marketing and Writing | Scoop.it
Destination Marketing Organizations (DMO) are facing four key disruptors changing the travel industry landscape. Adapting their business model now means survival…
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Does Your Social-Media Strategy Involve Wasting Time on Idiots Like Me?

Does Your Social-Media Strategy Involve Wasting Time on Idiots Like Me? | Travel News, Marketing and Writing | Scoop.it
after a recent, wry exchange with ihop on twitter, simon dumenco wonders just how responsive brands really need to be.
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Upselling after conversion?

Upselling after conversion? | Travel News, Marketing and Writing | Scoop.it
“ Most of optimization guidelines concentrate on getting a website visitor to convert: to make the purchase, to register, etc. However, very few mention how the user experience can be optimized after the conversion has happened.”
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3 trends shaping travel by Rob Torres at Google Travel

3 trends shaping travel by Rob Torres at Google Travel | Travel News, Marketing and Writing | Scoop.it
Google shows invaluable insights into the way consumers shop, share and search online. Case in point: Rob Torres’ presentation during Wednesday’s “Kicking off: Establishing the industry’s position” opening general session. The head of Google’s travel industry practice shared three key trends shaping the world of travel and tourism.
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Ignore the rapid rise of mobile at your peril [INFOGRAPHIC]

Ignore the rapid rise of mobile at your peril [INFOGRAPHIC] | Travel News, Marketing and Writing | Scoop.it
Believe or not, there are still quite a few figures dotted around the industry who remain sceptical about how influential mobiles and tablets will be on travel.
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What is a traveller's motivation for sharing on social media?

What is a traveller's motivation for sharing on social media? | Travel News, Marketing and Writing | Scoop.it
"Consumers" used to be characterized by predefined demographic criteria, and later according to lifestyle and choices. Then social media came along.

Via Wendy Forbes
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Travel Marketing and Future Possibilities | Social Media Today

Travel Marketing and Future Possibilities | Social Media Today | Travel News, Marketing and Writing | Scoop.it
I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Now I figure it would be equally interesting to try to figure out what we ought to look out for in 2014 from that industry perspective.
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Google urges travel brands to make it simple, personal and mobile

Google urges travel brands to make it simple, personal and mobile | Travel News, Marketing and Writing | Scoop.it
Google released the findings of a hefty study this week - results of which are being plugged with a plea to the industry to up its game on the web.
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True Colors: What Your Brand Colors Say About Your Business [Infographic]

True Colors: What Your Brand Colors Say About Your Business [Infographic] | Travel News, Marketing and Writing | Scoop.it
Our latest infographic puts the rainbow under a microscope to find out how each color can help you connect with your customers.
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Veteran Travel Search Engine Skyscanner Lands “One Of Largest” Sequoia Investments To Date At $800M Valuation | TechCrunch

Veteran Travel Search Engine Skyscanner Lands “One Of Largest” Sequoia Investments To Date At $800M Valuation | TechCrunch | Travel News, Marketing and Writing | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Airbnb: When Content Marketing Looks a Lot Like Art

Airbnb: When Content Marketing Looks a Lot Like Art | Travel News, Marketing and Writing | Scoop.it
Last Friday, Airbnb released another bit of awesome, a first: An innovative short film directed via Twitter and shot entirely on Vine.
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Spaghetti on the Ceiling and Travel Marketing

Spaghetti on the Ceiling and Travel Marketing | Travel News, Marketing and Writing | Scoop.it
Margo Millure's insight:

My article on Belle Writer.

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10 simple tips to increase website revenue

10 simple tips to increase website revenue | Travel News, Marketing and Writing | Scoop.it
Hotels have to be able to stand on their own, especially if they are relatively small and have little brand recognition. The Internet is a level playing field, but it is also very crowded and noisy., If hoteliers don’t have a multi-channel digital marketing strategy, they will have a great difficulty being noticed, and will consequently be dependent on Online Travel Agents like booking.com.
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Eight key tips for climbing TripAdvisor

Eight key tips for climbing TripAdvisor | Travel News, Marketing and Writing | Scoop.it
In researching ReviewPro’s Climbing TripAdvisor’s Popularity Index webinar last month, I asked a range of hoteliers how they achieved – and maintain – top-10 rankings. Their testimonials underscore that, despite the disruptive force social media has had on the hotel industry, traditional hospitality has never been more important.
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WATCH: Hotels Check In To Social Media - Huffington Post

As our dependence upon devices grows, hotels are keeping pace. For instance, the use of mobile websites jumped to 76% from 60% last year. There's even a "smart hotel" in the UK where guests can not only book rooms and check in via an app, but control their whole experience, from room temperature to light settings.
Via Wendy Forbes
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