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KLM plans to turn conversation threads into customer journeys

KLM plans to turn conversation threads into customer journeys | Travel & Tourism | Scoop.it
KLM pivoted its business away from websites and apps and onto social at the turn of the year in what it affirms is “the next entry point for the customer”, introducing bots and artificial intelligence to its digital play in a brand-to-consumer relationship like no other.
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Holiday Retail Ecommerce Sales Will Grow 17% this Year - eMarketer

Holiday Retail Ecommerce Sales Will Grow 17% this Year - eMarketer | Travel & Tourism | Scoop.it
Digital sales will surpass 10% of total retail for the first time
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Visit Seattle Planted These Tiny Libraries in US Cities to Attract More Tourists

Visit Seattle Planted These Tiny Libraries in US Cities to Attract More Tourists | Travel & Tourism | Scoop.it
Seattle might be a high-tech city, but its latest tourism campaign is decidedly analog. Visit Seattle is celebrating the city's literary history and hoping to attract more tourists with tiny libraries scattered across the country.
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Screw it, let’s do it: Virgin Holidays on the launch of its ‘most ambitious campaign’ yet

Screw it, let’s do it: Virgin Holidays on the launch of its ‘most ambitious campaign’ yet | Travel & Tourism | Scoop.it
Virgin holidays is launching its first live ad in a bid to get more people to take long-haul holidays, as it says that Brexit has made people want their money to work harder than ever.
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Thomas Cook restructures to combine digital and marketing teams to better target holidaymakers | Marketing | The Drum

Thomas Cook restructures to combine digital and marketing teams to better target holidaymakers | Marketing | The Drum | Travel & Tourism | Scoop.it
UK travel firm Thomas Cook has rejigged the structure of its business, combining its marketing and digital functions and announcing a host of promotions and appointments.
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These Ads Show Beautiful Views of Connecticut, but It's Not a Tourism Campaign

These Ads Show Beautiful Views of Connecticut, but It's Not a Tourism Campaign | Travel & Tourism | Scoop.it
Don't you just love a room with a view? Connecticut's licensed realtors are betting you do in this soft-sell pitch that subtly promotes their services, but plays more like an upscale tourism campaign. Crafted by ad shop Sleek Machine, the commercials employ a distinctive visual device that kicks in about halfway through each spot.
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Marriott Is Sponsoring One Guy's Quest to Catch All the Pokemon

Marriott Is Sponsoring One Guy's Quest to Catch All the Pokemon | Travel & Tourism | Scoop.it
Nick Johnson was greeted by life-size Pokemon at Marriott hotels on his trip. Photo Illustration: Yuliya Kim, Dianna McDougall; Sources: Pokemon GO, Marriott Brands in seemingly every category are finding fun ways to capitalize on the Pokemon Go craze.
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Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland

Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland | Travel & Tourism | Scoop.it
Sometimes, it takes an entire village … to answer the telephone. To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.
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Ad of the Day: United Turns Airport Security Into an Olympic-Level Obstacle Course

Ad of the Day: United Turns Airport Security Into an Olympic-Level Obstacle Course | Travel & Tourism | Scoop.it
Do you ever feel like an Olympic track star while trying to navigate the maze that is the airport check-in experience? United Airlines feels your pain. The 2016 Summer Olympics begin next month in Rio de Janeiro, and this week United debuted its first related ad as the official airline of Team USA. The 60-second spot "One Journey.
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Marriott focuses on ‘return on engagement’ with new London real-time lab

Marriott focuses on ‘return on engagement’ with new London real-time lab | Travel & Tourism | Scoop.it
Marriott International has launched M Live Europe in a bid to push its own real-time content and to generate social media engagement in-house.
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Heathrow taps into the ‘Love Actually‘ effect with first TV campaign

Heathrow taps into the ‘Love Actually‘ effect with first TV campaign | Travel & Tourism | Scoop.it
Heathrow Airport is using its first ever TV campaign to make an emotional connection with consumers as it aims to tap into the Love Actually-effect.
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Airbnb turns to creatives to inspire its brand of local tourism beyond the ‘main commercial corridors’

Airbnb turns to creatives to inspire its brand of local tourism beyond the ‘main commercial corridors’ | Travel & Tourism | Scoop.it
If a movement is a community on the move, then one of Airbnb’s ongoing challenges is how it can support communities that move and act at scale.
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Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful Surprise

Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful Surprise | Travel & Tourism | Scoop.it
Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like most busy New Yorkers, though, you'll have your headphones in, head down, paying little to no attention to your surroundings.
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Travel Industry Digital Marketing Trends and Benchmarks

Travel Industry Digital Marketing Trends and Benchmarks | Travel & Tourism | Scoop.it
Marketing Strategy - Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent research from Performance Horizon.
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Rock the Vote and Virgin America Want You to Register to Vote, In-Flight

Rock the Vote and Virgin America Want You to Register to Vote, In-Flight | Travel & Tourism | Scoop.it
Killing some time on a Virgin America flight? Rock the Vote wants you to put the airline's in-flight Wi-Fi to good use by registering to vote. Millennials make up the largest voting block, yet in 2012, only 46 percent of eligible millennials showed up to vote, compared to 69 percent of the baby boomer generation.
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Southwest Airlines Brings Back 'Wanna Get Away' Campaign, Gone for Almost a Decade

Southwest Airlines Brings Back 'Wanna Get Away' Campaign, Gone for Almost a Decade | Travel & Tourism | Scoop.it
Southwest Airlines jets back to the future in new work from GSD&M, revisiting its "Wanna Get Away" campaign, which flew off the radar almost a decade ago. GSD&M developed the concept for Southwest in 1998, and the tagline propelled a series of ads that ran for the next 10 years.
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KLM and Heineken team up to offer draught beer for high flying passengers | Marketing | The Drum

KLM and Heineken team up to offer draught beer for high flying passengers | Marketing | The Drum | Travel & Tourism | Scoop.it
KLM and Heineken have partnered to make those long-haul flights a little more refreshing with a specially designed in-flight beer tap.
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KLM's New Ads Have a Preposterously Simple Goal: To Tell You It's an Airline

KLM's New Ads Have a Preposterously Simple Goal: To Tell You It's an Airline | Travel & Tourism | Scoop.it
To some extent, all brands seek to define themselves in ads. Airline KLM, however, takes this process to a reductive extreme in new work from agency Mustache, letting prospective passengers know that it is, in fact, above all else … an airline.
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Millennials actually travel like the rest of us, study shows | Advertising | The Drum

Millennials actually travel like the rest of us, study shows | Advertising | The Drum | Travel & Tourism | Scoop.it
The advertising and marketing worlds keep chasing Millennials, doing their best to cater to their desirable dollars and hefty commercial influence. The travel industry is no different, courting this generation that is seemingly always on the go.
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Airbnb launches innovation and design studio as it makes foray into urban planning | Design | The Drum

Airbnb launches innovation and design studio as it makes foray into urban planning | Design | The Drum | Travel & Tourism | Scoop.it
Airbnb has created a new innovation and design company to support its sharing community, which has already begun it’s work with the design and build of a community centre in Tokyo to merge the local community with Airbnb guests.
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Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First

Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First | Travel & Tourism | Scoop.it
Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness.
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No Walls, No Ceiling: This Hotel Has a Pretty Good View of the Alps

No Walls, No Ceiling: This Hotel Has a Pretty Good View of the Alps | Travel & Tourism | Scoop.it
Swiss conceptual artists Frank and Patrick Riklin can add "hotelier" to their respective CVs now, as they've created an "open air hotel" above the Swiss Alps.
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United Airlines Is Using Virtual Reality to Show Off Its Swanky New Business Class

United Airlines Is Using Virtual Reality to Show Off Its Swanky New Business Class | Travel & Tourism | Scoop.it
Ever since United and Continental merged in 2010 to create the world's largest airline, Daniel Cuellar's department has been hard at work creating a swanky new business class called Polaris.
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