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Sponsored Content: Edge of integrity or the salvation of advertising? - Schaefer Marketing Solutions: We Help Businesses {grow}

Sponsored Content: Edge of integrity or the salvation of advertising? - Schaefer Marketing Solutions: We Help Businesses {grow} | Travel Tech and Innovation | Scoop.it
Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?
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Social sharing and social logins: Who's winning user engagement on social media?

Social sharing and social logins: Who's winning user engagement on social media? | Travel Tech and Innovation | Scoop.it
User engagement is essential for the ongoing success of social networks. How are the companies responding to mobile growth and who's winning on mobile?
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Rescooped by Luis Costa from Designing design thinking driven operations
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Don Tapscott Vlog: Demand Pull For Change

Don Tapscott Vlog:  Demand Pull For Change | Travel Tech and Innovation | Scoop.it
There is a fundamental change in how we govern ourselves and solve problems.

Via Fred Zimny
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Rescooped by Luis Costa from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Changing of the Guard as #Airbnb, #TripAdvisor and #HomeAway Join Travel Tech Trade Group

Changing of the Guard as #Airbnb, #TripAdvisor and #HomeAway Join Travel Tech Trade Group | Travel Tech and Innovation | Scoop.it
In a testament to the rise of the sharing economy, Airbnb, TripAdvisor and HomeAway have joined a travel tech advocacy group dominated by online travel agencies.

Via ALBERTO CORRERA
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Germany's Secret World Cup Weapon: Big Data

Germany's Secret World Cup Weapon: Big Data | Travel Tech and Innovation | Scoop.it
If you're looking for inspiration when it comes to the use of big data analytics, look no further than Germany's national soccer team, winner of the 2014 World Cup.
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La web turística de Benidorm ya incluye el motor de reservas de Travel Open Apps | Travel Open Apps

La web turística de Benidorm ya incluye el motor de reservas de Travel Open Apps | Travel Open Apps | Travel Tech and Innovation | Scoop.it
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The Next Chapter in the Convergence of Booking Sites and Metasearch

The Next Chapter in the Convergence of Booking Sites and Metasearch | Travel Tech and Innovation | Scoop.it
The distinctions between online travel agencies such as Expedia and Priceline, and metasearch sites such as Kayak and TripAdvisor are getting really blurry.
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Busting the Top 15 SEO Myths of 2014

Busting the Top 15 SEO Myths of 2014 | Travel Tech and Innovation | Scoop.it

The idea that social media signals impact search ranking is “hotly contested” within the SEO community, according to SUSO's Pryce. “While there is clear evidence that having an active and engaged social following can help amplify your marketing efforts and lead to earned links, there is no direct impact on search rankings,” he says.

 

Pryce advises others to continue to grow social profiles “on the most suitable networks, but don't assume that getting more Likes, tweets and Google +1s will directly help your search visibility.” 

 

Read More:  http://www.cio.com/article/2454224/seo-sem/busting-the-top-15-seo-myths-of-2014.html


Via Antonino Militello
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juandoming's curator insight, July 20, 11:25 AM

add your insight...


Crystal Wells's curator insight, July 21, 4:49 PM

I couldn't have said this better myself!  Bust through the myths!  Part of my industry's biggest hurdle is purely educational.

 

http://www.sockmonkeymarketing.com

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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | Travel Tech and Innovation | Scoop.it

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.


Via Terry Patterson, Fred Zimny
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Terry Patterson's curator insight, July 20, 7:11 PM

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

malek's curator insight, July 21, 7:13 AM

An excellent example of the how to use design thinking in producing this highly informative empathy map.

Juwaeriah Abdussamad's curator insight, July 22, 1:22 PM

A great way to break into mental models!

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9 ways a well-designed site will boost SEO

9 ways a well-designed site will boost SEO | Travel Tech and Innovation | Scoop.it
A well-designed website can lend a helping hand to SEO efforts, increase conversion rates, and improve interaction and engagement with site visitors.

Via WIHPhotel
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WIHPhotel's curator insight, July 21, 5:33 AM

While web design is traditionally thought of as an artistic way to show off a brand’s image, its benefits are really much more far-reaching than that. A well-designed website can lend a helping hand to SEO efforts, increase conversion rates, and improve interaction and engagement with site visitors.

Rescooped by Luis Costa from Hotel Marketing
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Hotel Pricing Strategies Over Room Demand Analysis

Hotel Pricing Strategies Over Room Demand Analysis | Travel Tech and Innovation | Scoop.it

Marketing up until recently was primarily based on sales data analysis. For example, if a particular product is promoted via a privileged positioning in a department store, we can roughly estimate that 1000 people will see it and may consider purchasing it.

Ultimately, only 50 of these people will eventually proceed to buy it. Traditionally, Marketing conclusions are derived by analyzing the number of sales (50) and possibly the time, gender and other demographics of the people who bought the product. The key to a successful analysis, however, lies in studying the 950 people who did not proceed to purchase the item. Why didn’t they? How many amongst them thought that buying it wasn’t necessary and how many found it expensive (or inexpensive)?


Via WIHPhotel
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WIHPhotel's curator insight, July 18, 8:20 AM

The static pricing model (low season, middle season & high season) is already obsolete for the modern hotel and its use has diminished. The future is already here. The tools are here. It is totally up to the modern hotelier to win their “ticket” to the future and make it work to their advantage.

Rescooped by Luis Costa from Designing design thinking driven operations
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Understanding the value of data

For the past five years, the IBM Institute of Business Value has conducted an annual survey to better understand the value of data within an organization. What…


Via Fred Zimny
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Rescooped by Luis Costa from The Marketing Technology Alert
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[Infographic] A definition of Marketing Automation for 2014 - SmartInsights

[Infographic] A definition of Marketing Automation for 2014 - SmartInsights | Travel Tech and Innovation | Scoop.it

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


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Which Social Networks Should You Care About in 2014? - Digital Europe

Which Social Networks Should You Care About in 2014? - Digital Europe | Travel Tech and Innovation | Scoop.it
It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us. Brands are struggling as much as they ever have done to understand what to do with…Read more ›
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Rescooped by Luis Costa from Tourisme Tendances
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Carlson Wagonlit Travel to 'gamify' mobile app - Travolution.co.uk

Carlson Wagonlit Travel to 'gamify' mobile app - Travolution.co.uk | Travel Tech and Innovation | Scoop.it
The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-depth articles and videos

Via Arnaud Desmarest & Pierre Le Moël
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Rescooped by Luis Costa from Hotel and accommodation trends
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How Your Hotel Can Capitalize on the Voluntourism Trend

How Your Hotel Can Capitalize on the Voluntourism Trend | Travel Tech and Innovation | Scoop.it
Voluntourism connects travelers with volunteer activities while abroad. We spoke with experts to discover best practices for developing your own program.

Via Roland Schegg
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Marriott preps to enter race for chic, cheap lodging - Travel Update

Marriott preps to enter race for chic, cheap lodging - Travel Update | Travel Tech and Innovation | Scoop.it
Love hip, tech-savvy, next-gen-style hotels that meet your budget and aesthetic needs? Well, your options are expanding thanks to a mix of entrepreneurial hoteliers like Michael Levie and Marco Nussbaum (see below) and one multinational corporation – Marriott International. “We’ve got to be cool!” Bill Marriott is quoted as saying in last week’s profile by the Wall Street Journal, pointing out that Millennials will in four years amount to 60% of Marriott’s customer base. “All of us old folks are moving on,”... Read More »
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Rescooped by Luis Costa from Tourism Social Media
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INFOGRAPHIC: Reaching Travelers on Facebook

INFOGRAPHIC: Reaching Travelers on Facebook | Travel Tech and Innovation | Scoop.it
One of the most popular topics of discussion on Facebook is travel. People love posting vacation photos, as well as using Facebook’s structured status updates to say where they’re going. Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can target these Facebook users filled with wanderlust.  

Via Wendy Forbes
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Rescooped by Luis Costa from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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How #Airbnb’s redesign supports the next generation of mobile travelers - #Mobile #Marketer #turismo

How #Airbnb’s redesign supports the next generation of mobile travelers - #Mobile #Marketer #turismo | Travel Tech and Innovation | Scoop.it
Airbnb’s recent revamp of its Web site and mobile application points to how the brand is prioritizing showing versus telling as well as community for today’s always-on travelers.

Via ALBERTO CORRERA
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eLearning + eTourism: Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations

eLearning + eTourism: Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations | Travel Tech and Innovation | Scoop.it
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Hotel Apps That Go Beyond the Basics

Hotel Apps That Go Beyond the Basics | Travel Tech and Innovation | Scoop.it
Most hotel apps cover the basics these days: a browsable database of the brand's properties, a reservations booking system, a way to watch your loyalty-program points. But these smartphone and iPad apps stand out for the creative extras they offer.

Via Wendy Forbes
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To Understand Mobile Payment Technology, Head to Disney World

To Understand Mobile Payment Technology, Head to Disney World | Travel Tech and Innovation | Scoop.it
One of the biggest questions in the retail/consumer/shopping industrial complex is this: Will any of these new mobile payment or automated service projects
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Rescooped by Luis Costa from Hotel and accommodation trends
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Airbnb: If small hotel operators can't beat them, should they consider joining them?

Airbnb: If small hotel operators can't beat them, should they consider joining them? | Travel Tech and Innovation | Scoop.it

The hospitality industry is a tradition-focused, slow to move behemoth that for centuries has been providing an undeniably necessary service: beds for travellers. Most hoteliers even today will argue that it is an art, rather than just business.

Hotels have always been resistant to change and to globalisation. The arch-enemy of the 90s were the online travel retailers, all hotels had to have their own-managed web-booking engines. It was hotels against the traditional travel agents of the 80s all over again, only, this time in the virtual space.


Via Roland Schegg
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How Travel Brands Squeeze Value Out of Crowdsourced Social Campaigns

How Travel Brands Squeeze Value Out of Crowdsourced Social Campaigns | Travel Tech and Innovation | Scoop.it
Travel companies from tourism boards to hotels to airports are investing in social media as a means to talking with and engaging potential and current clie
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Rescooped by Luis Costa from Transmedia Storytelling meets Tourism
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The Value of Storytelling on Facebook for Marketers

The Value of Storytelling on Facebook for Marketers | Travel Tech and Innovation | Scoop.it
Everyone loves a good story. That’s especially true when it comes to advertising.

Via Soraia Ferreira
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Brand Karma and IDeaS partner to release tool to integrate social reputation index with revenue management | Hotel Management

Brand Karma and IDeaS partner to release tool to integrate social reputation index with revenue management | Hotel Management | Travel Tech and Innovation | Scoop.it
Brand Karma has advanced its partnership with IDeaS Revenue Solutions to launch an solution called the IDeaS Reputation Pricing module. Integrated into the IDeaS revenue management system pricing analysis, the IDeaS Reputation Pricing module enables hotels to make reputation-aware pricing decisions by factoring in social media sentiment data.
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