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Sponsored Content: Edge of integrity or the salvation of advertising? - Schaefer Marketing Solutions: We Help Businesses {grow}

Sponsored Content: Edge of integrity or the salvation of advertising? - Schaefer Marketing Solutions: We Help Businesses {grow} | Travel Tech and Innovation | Scoop.it
Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?
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L'art de définir son positionnement de marque

L'art de définir son positionnement de marque | Travel Tech and Innovation | Scoop.it
Pour un marketing efficace, votre entreprise doit avoir clairement établi son positionnement de marque. Voici quelques notions importantes à comprendre.
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Sabre Releases New Travel Trend Report: Future of Hotel Booking – A Guide to Hotel Retailing

Sabre Releases New Travel Trend Report: Future of Hotel Booking – A Guide to Hotel Retailing | Travel Tech and Innovation | Scoop.it
Report evaluates emerging retailing trends and offers actionable insights to help hoteliers win more customers with an interactive, intelligent, connected…
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Rescooped by Luis Costa from Transmedia Storytelling meets Tourism
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The Swiss Mountain Man in This Interactive Billboard Yodels and Gives People Free Train Tickets

The Swiss Mountain Man in This Interactive Billboard Yodels and Gives People Free Train Tickets | Travel Tech and Innovation | Scoop.it
Graubunden Tourism is targeting urban commuters in Zurich train station via interactive posters.

Via Soraia Ferreira
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Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use

Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use | Travel Tech and Innovation | Scoop.it
New research on mobile behavior released today points to the growing struggle that app businesses face in establishing themselves as a must-have download..
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OTAs see look-to-book disconnect in Japan - Tnooz

OTAs see look-to-book disconnect in Japan - Tnooz | Travel Tech and Innovation | Scoop.it
Travellers in Japan use online travel agents to research their international trips but prefer to book at the website of a traditional offline agent.
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Rescooped by Luis Costa from New Customer - Passenger Experience
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App engagement is the new customer experience!

App engagement is the new customer experience! | Travel Tech and Innovation | Scoop.it
So what's new? Mobile marketing automation.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 23, 7:54 PM

"In 2014 - 1 trillion push notifications were sent! But with turn-off rates approaching 60 percent, developers are having to dig deeper to reach users who already have their apps.


The challenge, of course, is that #app developers are continually pushing two heavy boulders up the mountain of mobile success: user acquisition and #mobile #engagement.


Get users and you have a shot at engaging them. Engage them and you have a shot at monetizing them. Monetize them, and you might be the new king of the new hill.


The reality is that as a result of our massive and rapid shift to mobile as the default way of interacting with the world, understanding and engaging customers via mobile is rapidly becoming the forefront of #customer #experience for both tiny mobile-only startups and massive 100-year-old enterprises — more so than email, phone, or in-person experiences."


How about the power of #social #media - not only can it drive engagement, but also facilitate new users, do you agree?


[url=/u/2435257 x-already-notified=1]SNAPCIOUS[/url] we enabled existing branded apps to automatically become social across 10 social and messaging networks leveraging visual #gamification.

Rescooped by Luis Costa from Hotel and accommodation trends
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Why your hotel needs service on-demand

Why your hotel needs service on-demand | Travel Tech and Innovation | Scoop.it
Rather than diminishing hospitality traditions, on-demand mobile services can bring unprecedented convenience, customisation, and comfort to guests while increasing efficiency, feedback, and morale for staff—all of which translate to higher revenue.

Via Roland Schegg
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Clock Software's curator insight, June 24, 2:14 AM

Opening a dedicated channel for guests to request, consume and pay for services whenever they need is what can make the difference from failure to success. Hotels that embrace digital technology to facilitate the always connected traveller in interacting with staff and consuming services are bound to experience revenue and loyalty growth, while those who ignore the trend are in great risk of losing business.

SnapShot Travel's curator insight, June 26, 8:53 AM

Study the term "convenience", it is a driving force marketers and hoteliers must not only understand, but in the end condone. 

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The hipster is dead, and you might not like who comes next

The hipster is dead, and you might not like who comes next | Travel Tech and Innovation | Scoop.it
Now that 'hipster' means absolutely nothing, here's what to call the next generation.
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How Oculus and Cardboard Headsets Will Rock Travel Marketing

How Oculus and Cardboard Headsets Will Rock Travel Marketing | Travel Tech and Innovation | Scoop.it
Holy cow. My feet are planted firmly beneath me, but somehow I'm stepping into and through a map on the wall, when a blast of warm air ruffles my blouse. N
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Yes, you should bid on your travel brand keywords, says study - Tnooz

Yes, you should bid on your travel brand keywords, says study - Tnooz | Travel Tech and Innovation | Scoop.it
Should travel advertisers bid on their brand search terms across pay-per-click ads? Bing Ads has done some research suggesting the answer is often yes.
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Think email marketing in travel is dead? Three ways travel brands can still win

Think email marketing in travel is dead? Three ways travel brands can still win | Travel Tech and Innovation | Scoop.it
The future of email marketing is more than just daily deals — it’s personalised, cross-platform, and makes full use of the data available.

Via Ranjan KHOTEJA
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Sheraton 2020 Repositioning Plan Focuses on Local Experiences

Sheraton 2020 Repositioning Plan Focuses on Local Experiences | Travel Tech and Innovation | Scoop.it
Sheraton Hotels & Resorts is going local with a 10-point plan dubbed Sheraton 2020 to be rolled out over the entire portfolio of 435 hotels during the
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Another issue in the hotel-online travel agencies ecosystem - updating content

Another issue in the hotel-online travel agencies ecosystem - updating content | Travel Tech and Innovation | Scoop.it
Today, almost every three to five star property on the planet works with multiple online travel agencies.
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What tech-savvy travellers want, what the industry is giving them (or not)

What tech-savvy travellers want, what the industry is giving them (or not) | Travel Tech and Innovation | Scoop.it
New research reveals a worrying disconnect between what so-called connected travellers want from a trip and how hoteliers are failing to respond.
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Rescooped by Luis Costa from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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60% of Millennials Trust #SharingEconomy #travel

60% of Millennials Trust #SharingEconomy #travel | Travel Tech and Innovation | Scoop.it
Millennial travelers putting their trust in the sharing economy is leading a decline in summer travel spending, according to new research by Allianz Global Assistance. Here's a look at the latest stats.

Via Nimber, ALBERTO CORRERA
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Hotel Vs. Brand Websites: SEO Friends or Foes?

Hotel Vs. Brand Websites: SEO Friends or Foes? | Travel Tech and Innovation | Scoop.it
This post comes from our partner Follow @Travel_Tripper SEO best practices leave a great deal of room for debate, but nowhere more so than in the ultra-com
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Ignore the hyperbole: SEO is alive and kicking in travel (even for the small guys)

Ignore the hyperbole: SEO is alive and kicking in travel (even for the small guys) | Travel Tech and Innovation | Scoop.it
"SEO is dead" is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update.
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Rescooped by Luis Costa from SEO and Social Media Marketing
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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | Travel Tech and Innovation | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/


Via Antonino Militello
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Marco Favero's curator insight, June 24, 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
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Four Seasons Has an App That It Hopes Won't Distract From Its Humans

Four Seasons Has an App That It Hopes Won't Distract From Its Humans | Travel Tech and Innovation | Scoop.it
Four Seasons launched its new global app this week with an experiential focus.
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Rescooped by Luis Costa from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Thomas Cook shoots for up to 70% web sales by 2020 |

Thomas Cook shoots for up to 70% web sales by 2020 | | Travel Tech and Innovation | Scoop.it
Thomas Cook Group is targeting up to 70% of sales to be made online within five years, as it continues its digital transformation

Via ALBERTO CORRERA
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Rescooped by Luis Costa from Le tourisme pour les pros
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Flux Vision Tourisme : Comment le digital transforme l'offre touristique dans la vallée de Chamonix

Pour mieux comprendre le comportement de ses visiteurs, la Compagnie du Mont-Blanc et l'Office du Tourisme de Chamonix ont fait appel à l'analyse de données. Via l'analyse de millions de données techniques et anonymes issues des téléphones mobiles, la solution Flux vision permet de mesurer la fréquentation des différerents sites touristiques de la vallée de Chamonix, de savoir d’où viennent les visiteurs, comment ils se déplacent, ce qu’ils visitent, combien de temps ils restent... Au final, cela permet de proposer aux visiteurs une offre touristique au plus près de leurs attentes.


Via Aurélien de PIERREFEU, Francis Fiesinger Pro, Gengembre Dominique
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Aurélien de PIERREFEU's curator insight, June 22, 3:31 AM

Illustration très concrète du Big Data : l'étude des données mobiles (anonymisées) offre une finesse jamais atteinte dans l'observation des flux touristiques. De nombreuses agences et comités départementaux de tourisme utilisent d'ores et déjà ce type d'outils.

Francis Fiesinger Pro's curator insight, June 22, 8:01 AM

the new big mountain data

Anne Sophie Fioretto's curator insight, June 23, 2:01 AM

Qui sont nos clients ? d'ou viennent-ils ? analyser, pour mieux comprendre le comportement des visiteurs et adapter les outils d'information + proposer des services adéquats

Rescooped by Luis Costa from eT-Marketing - Digital world for Tourism
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Infographie : le parcours d'achat des Français pour les vacances d'été

Infographie : le parcours d'achat des Français pour les vacances d'été | Travel Tech and Innovation | Scoop.it
40% des Français qui partent en vacances d'été réservent leur séjour directement sur le site Internet d'un prestataire, selon une étude d'Oney.

Via Nicolas Graeff, Olivier P. Soares
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Mathieu VADOT's curator insight, June 22, 6:32 AM

Super infographie sur le processus d'achat de produits touristiques. Tout est là !

Rescooped by Luis Costa from Marketing and Distribution
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Eight reasons why travel websites fail the consumer and lose a booking

Eight reasons why travel websites fail the consumer and lose a booking | Travel Tech and Innovation | Scoop.it
Interesting research from Triptease following a survey and usability testing with consumers into their browsing behaviour on hotel websites.

Via Ranjan KHOTEJA
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Rescooped by Luis Costa from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Airlines seek more bookings by pulling fares from travel sites

Airlines seek more bookings by pulling fares from travel sites | Travel Tech and Innovation | Scoop.it
Airlines are increasingly pushing and prodding travelers to book flights through their own websites, where they can sell more services like in-flight entertainment and add-ons like hotel reservations. [...] travelers typically use three or four sites when shopping for a flight, according to Phocuswright, a travel market research firm. “Consumers are going to go to the price-comparison sites and thinking they’re comparing prices, but they’re not,” said Fiona Scott Morton, an economics professor at Yale University, who conducted a study for the Travel Technology Association, a trade group representing air travel sites, asserting that the airlines hurt competition when they cut independent distributors out of the loop. Experts say airlines’ evolving distribution strategy is another outgrowth of a consolidated airline industry, where customers now face additional charges for just about everything except using the bathroom. The airlines say that they still offer travelers plenty of ways to shop and that their fare and schedule information is still available on the big online agency and comparison sites like Expedia and Kayak. “Delta reserves the right to determine who it does business with and where and how its content is displayed,” a company spokesman said in an e-mail, adding that the carrier continued to work with a limited number of online partners. “Where a significant portion of Delta’s profits come from is ancillaries after you buy the basic transportation,” said Max Rayner, a partner at Hudson Crossing, a travel industry consulting company. Airlines also want to avoid paying fees of around $5 to $12 a ticket when fliers make third-party bookings. The third-party players, for their part, want to present a transparent website that lets travelers make an apples-to-apples comparison on flights.

Via ALBERTO CORRERA
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Rescooped by Luis Costa from TECHTOURISM✔
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Future Traveller Tribes 2030 | The travel groups of the future

Future Traveller Tribes 2030 | The travel groups of the future | Travel Tech and Innovation | Scoop.it

Amadeus presents 2030’s travel groups. Discover what types of travellers will compose the future travel community & which travel trends will be a reality


Via Salar Kuhzadi
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