Destinations such as Australia, UK and America need to understand how to service the premium traveller, if they want luxury travel business from any of China's one million millionaires.
"We simply don't understand how to service the premium traveller," said Thomas, who believes elite Chinese travellers need to experience better human 'software' when they visit the West.
"The Chinese traveller wants to be handled by people who understand their culture, not just language," said China Luxury Travel Network's founder, Lin Xu.
Xu said that there were in reality about 2.7 million US dollar millionaires in China as many exist "under the radar". And it is a group that averages about three foreign trips a year, creating a booming luxury travel demand of up to nine million trips per year.
Millionaires, the rising middle class and brand-conscious aspirational travellers from the mainland account for about 25% of all international luxury brand consumption. Xu told the audience the total spend was about US$102 billion in 2012 with online spend alone worth around US$57 billion.
"China is modernizing, not Westernizing".
"Affluent Chinese travellers simply won't travel in big groups any more," said Xu. "The key to success will be if travel experiences really suit China's new consumer needs and trends".