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SoLoMo success: “Fish where the fish are” but keep the conversation flowing

SoLoMo success: “Fish where the fish are” but keep the conversation flowing | Travel Retail | Scoop.it
In the airport environment consumers have limited time to get what they need before boarding. This could anything from buying suntan lotion and a new swimsuit to having a pre-flight meal or buying a magazine.

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About Travel Retail, Duty Free, International Tourism & Passenger Shopping Behavior, new technology, etc. A selection of interesting news, brought to you by JMG-Research (More about us here: http://www.JMG-Research.com)...
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Logo logout: Wealthy shoppers don't want flashy logos anymore

Logo logout: Wealthy shoppers don't want flashy logos anymore | Travel Retail | Scoop.it

A growing number of wealthy shoppers prefer to shell out for unique, hard-to-find pieces instead of highly recognizable handbags from big-name brands such as Louis Vuitton, Gucci and Prada.


The shift is largely about adapting to a moment in high-end fashion when personal taste and individuality — not conformity — are the ultimate badges of cool. But experts say the penchant for more discreet luxury goods is also partly being fueled by the simmering political debate about income inequality, which is leaving some big spenders worried that it is tacky to carry a purse that practically announces its four-figure price tag.


High-end consumers are also increasingly diverting their dollars to experiences, such as a lavish island vacation or an extravagant dinner at Michelin-star restaurant, rather than on goods.


Jerome Goldberg (JMG-Research)'s insight:

Something we already highlighted in our 2013 Chinese PAX research, specially for the "Aristocratic Shoppers' as we define in our Shopper Typology...

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In Milan, shopping can also be ordered in the metro

In Milan, shopping can also be ordered in the metro | Travel Retail | Scoop.it

In Milan, at Loreto metro station, the first 200 meter long visual space has arrived in Italy with over 1,000 products of the best mass distribution brands, which can be ordered simply by scanning the products with a mobile phone, thanks to Carrefour Italia.

After the positive results of the trial phase, Carrefour Italia, in collaboration with Risparmio Super, has launched www.cliccaeritira.it the first online shopping service via the web or mobile, making it possible to go shopping online at any time and plan a collection from the store or home delivery.

The creation of a display space like that of Loreto is a means of communicating to the customer that digital is breaking through traditional shopping patterns and even the most physical of spaces, like the sales outlet, can be dematerialized while guaranteeing the same level of service.

Jerome Goldberg (JMG-Research)'s insight:

After Asia with Seoul, now Europe. Convenience shopping right at your platform!

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174 million Chinese tourists are tipped to spend $264 billion by 2019. Are you ready?

174 million Chinese tourists are tipped to spend $264 billion by 2019. Are you ready? | Travel Retail | Scoop.it

174 million Chinese tourists are tipped to spend $264 billion by 2019 compared with the 109 million who spent $164 billion in 2014, according to a new analysis by Bank of America Merrill Lynch. To put that in perspective, there were just 10 million Chinese outbound tourists in 2000.


Millennials, or 25- to 34- year olds, are expected to make up the bulk of Chinese tourists at 35% of the total, followed by 15- to 24- year olds accounting for around 27%.


Only about 5% of China's 1.3 billion populace are thought to hold passports, meaning the potential for outbound tourism is vast.


Jerome Goldberg (JMG-Research)'s insight:

Interesting to see how Airlines, Airports, Duty Free Shops & Brands are handling this new wave of passengers, with different behaviours and expectations as seen in our research...

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Debra Walker's curator insight, March 12, 4:03 PM

Changing the face of tourism for sure.

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Lunar New Year, Stellar number of travellers, as 5.2 M Chinese went overseas for shopping in the past week...

Lunar New Year, Stellar number of travellers, as 5.2 M Chinese went overseas for shopping in the past week... | Travel Retail | Scoop.it

The China National Tourism Administration has predicted that the number of Chinese heading abroad during the holiday break will reach 5.19 million, a 10 percent year-on-year increase, driven by a stronger Yuan, favourable visa policies, increased wealth and demand for quality leisure time.


Spring Festival this year also marked the first time that outbound tourists had outnumbered those travelling at home, with 60 percent of Chinese tourists spending the holiday in foreign destinations.


Falling sales of luxury European brands in China due to the anti-corruption campaign contrasts with the lavish spending by Chinese tourists abroad. These tourists now account for 40 percent of luxury goods sales in France, 35 percent of such sales in Italy and 25 percent of luxury sales in Britain.


In Paris, 80 percent of Chinese tourists' spending was devoted to shopping.


Paolo de Cesare, chief executive officer of Parisian luxury department store Printemps, said: "In the 1970s, we had shoppers from the United States. In the '80s and '90s we had Japanese and in the early 2000s we had Russians. But for the past six or seven years, Chinese have been the main tourists shopping at Printemps". Forty percent of the company's sales comes from overseas visitors, who account for only 20 percent of its customers. Chinese customers make up 50 percent of those from overseas.


Jerome Goldberg (JMG-Research)'s insight:

New Year... New record of Chinese travellers! And 10 M opportunities to enter Duty Free Shops, when leaving and when returning...

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What the Airplane Seat Choice Says About the passenger

What the Airplane Seat Choice Says About the passenger | Travel Retail | Scoop.it

Aisle person value freedom, are an introvert, are all business, like to be in the power position and tend to be a bit claustrophobic...


Window person value privacy, are a nester, are a dreamer and are open to new experiences...


Middle seat person are an extrovert, are highly evolved, are considerate, are low man on the totem pole and are disorganized...


Business class person are a control freak, value their time, are a little pretentious and are rich!

Jerome Goldberg (JMG-Research)'s insight:

Tell me where you sit, I'll tell you what to buy during the flight... How long before inflight catalogue is tailor-made for aisle-persons and window-persons? Should be easy with on-screen technology.

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Gonzalez & Associates's curator insight, February 11, 8:39 AM

Interesting read....

Debra Walker's curator insight, February 11, 3:10 PM

I will confess that I do have a personal preference when it comes to my seat selection (and that includes a resounding "no" for that middle seat!  It's my choice all right - last choice!).  My choices are usually aligned with the length of the flight but have noted that when I was travelling more regularly for business, the luggage was lighter and the need to get out faster was stronger and drove my seat selection.  Now that I am travelling mostly for myself, I actively like to push aside the mentality of passengers that have to stand up to depart almost as soon as the plane wheels have touched the ground.  Does keeping your seatbelt on just a minute more really restrict your freedom?  Really....that extra 2 minutes really isn't going to have that much of an impact on the value of my day and is why I often times now choose a window seat when I'm an aisle kind of girl.

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Inflight magazine darwinism...

Inflight magazine darwinism... | Travel Retail | Scoop.it

The iPad era is wreaking havoc in airlines’ seat-back pockets.


With fliers no longer always required to turn off phones and tablets during takeoff and landing, they’re glued to electronic devices for longer than ever, leaving little downtime for leafing through a magazine.


Whatever the format, the magazines are a way to connect with passengers and build an airline’s brand -- and the advertising revenue helps, too.


The challenge is to make the publications attractive and entertaining enough that passengers will actually open them.

Jerome Goldberg (JMG-Research)'s insight:

Fighting for passenger attention. Is paper for content vs. screen for Duty Free catalogue?

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Debra Walker's curator insight, February 6, 2:49 PM

As a travel writer I am always interested in the printed word and how to get it out.

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Couch before Coach: IKEA Lures Sleepers With Showroom in Beijing Airport

Couch before Coach: IKEA Lures Sleepers With Showroom in Beijing Airport | Travel Retail | Scoop.it
Chinese shoppers have long enjoyed sleeping in IKEA’s stores. So the Swedish furniture giant is giving them a new place to rest their heads: Terminal Three, Beijing International Airport.


IKEA launched a sleeping zone with two bedrooms, two living rooms and a children’s room in the Chinese capital’s main airport, enabling weary travelers to catch a few z’s between connections or while waiting out one of the country’s infamous flight delays.

Jerome Goldberg (JMG-Research)'s insight:

Clever offer from IKEA in China...

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Shazam coming to 200 shopping malls

Shazam coming to 200 shopping malls | Travel Retail | Scoop.it

The Shazam mobile app will bring shoppers and advertisers even closer together at ground zero for the retail experience, the shopping mall, via digital signage.


The music-recognition app and Adspace Networks Inc. announced a partnership to bring Shazamable advertisements to more than 200 shopping malls in the US. The partnership will enable Adspace Networks to enhance video campaigns with a fully customizable second-screen content experience through the Shazam app, changing the way users interact with the retail environment,


Shoppers will now be able to Shazam advertisements for more information and engagement, allowing for exclusive offers and added content. Shazam's ultrasonic watermark technology will be available on both the network's floor-mounted and aerial screens, within a range of up to 40 feet.


The inaudible-to-human-ears Shazam ultrasonic signal is active whether a commercial is airing or not, so the mobile experience is always available to a mall shopper.


For retailers, a coupon can be delivered immediately. Shazam can even execute purchases.

Jerome Goldberg (JMG-Research)'s insight:

Shazam the way you speak with the shoppers! Should be interesting for operators & brands to try that in airports (but free WiFi needed to be really effective).

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Mark Muller's curator insight, November 27, 2014 6:28 PM

I think this technology can definitely replace Q-codes. You don;t need to point your phone camera...just activate "Shazam" to listen.

Alicia Popescu's curator insight, December 9, 2014 4:51 PM

This is a great way to bridge the gap between advertisement and buying behavior. In terms of music in advertisements, consumers would be able to Shazam the ad, find out more about the product, but also learn about the artist featured in the ad. They may download the song and keep listening to it, simultaneously building brand equity for the product. 

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Apple Pay now at Sephora West Coast And Manhattan Locations

Apple Pay now at Sephora West Coast And Manhattan Locations | Travel Retail | Scoop.it

Sephora has announced the adoption of Apple Pay for all Bay Area stores, starting today. It will also be in the Lexington store in Manhattan.


Over 70 percent of Sephora’s in-store customers are also iPhone owners, according to internal company research.


Sephora plans to test the market in the two major tech metropolises, but says it will roll out Apple Pay in stores nationwide in the very near future.

Jerome Goldberg (JMG-Research)'s insight:

Will DFS follow soon? Other operators in 2015 when Apple Pay will be launched outside of the USA?

Any technology making the purchasing process easier for the consumer is welcome...

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retail watch's curator insight, March 21, 3:25 AM

we have been talking about this for 2 years when we talk about retail space to our clients. Not to mention the feeling of being free as I buy my products. Here we go, finally.

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Dreaming 2074 with the Comité Colbert

Dreaming 2074 with the Comité Colbert | Travel Retail | Scoop.it

Created in 1954, the Comité Colbert is celebrating its 60th anniversary in 2014.

For this occasion, its members—78 firms from the French luxury sector and 14 cultural institutions, which have joined together through common values—wanted to follow the paths taken by their visionary creators with an incursion into 2074.


Confident in the power of the imagination to model reality, the Comité Colbert has chosen to dream 2074. Thus, throughout 2013, it conducted The Utopia Factory through which each firm first expressed its dream in the form of a short text, an image and five words.


This material, both rich and inventive, was then shaped through ten workshops giving rise to a collective utopia incarnating the overall vision of French luxury.

Jerome Goldberg (JMG-Research)'s insight:

A nice journey to a possible future of Luxury 60 years from now.

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Chinese Fashionistas' Favorite Luxury Brands in 4 Chinese Cities

Chinese Fashionistas' Favorite Luxury Brands in 4 Chinese Cities | Travel Retail | Scoop.it

The most popular luxury brands vary from cities to cities in China.


For example, in sophisticated luxury markets like Shanghai or Beijing, consumers have been exploring commonly known and lesser known brands over the past 5-6 years. However, this will not be the case in some entry level luxury markets like Xi'an.


This infographic made by Smithstreet China is illustrating Chinese fashionistas' favorite luxury brands in different cities in China, based on interview results of 300 luxury consumers throughout China .

Jerome Goldberg (JMG-Research)'s insight:

Interesting to see a kinda "First-in First-out" pattern, from one market to another...

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Photo for ecommerce's curator insight, February 26, 8:45 PM

I am not sure this is totally exact, but it definitly feels right, the "ancient top brand"  like LV, Gucci are loosing ground in top cities

 

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The Future of Travel 2024

The Future of Travel 2024 | Travel Retail | Scoop.it

Skyscanner's report on the Future of Travel #FutureofTravel

Part 1 "Planning & Booking" and Part 2 "Travel Journeys" are already available, Part 3 "Destinations & Hotels" and the Conclusion should be soon...

Jerome Goldberg (JMG-Research)'s insight:

Not ground-breaking, but an interesting extrapolation from today's emerging technologies or services, including at Airports and during the flights...

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More Airports Adopt Free Wi-Fi

More Airports Adopt Free Wi-Fi | Travel Retail | Scoop.it

Of the nation’s 30 busiest airports, 12 offer all-free Internet, up from nine in 2007, according to Boingo Wireless, a leading provider of airport wireless services. A dozen others opt for a tiered plan, with some free access. The shift is also playing out at smaller locations, where the financial and operational challenges are less daunting.


The roll call of free arrangements — entirely at some airports, in combination with premium-paid levels at others — is growing, both domestically and abroad. As airlines tack on fees for ever-fading courtesies, from checked baggage to advance seat selection, airports are headed in the opposite philosophical direction when it comes to Wi-Fi.


For much of society, free Wi-Fi has evolved into a something of a right, and the trend at airports is to treat it as an amenity no different from water fountains, trams and Muzak.


Jerome Goldberg (JMG-Research)'s insight:

A new basic need among passengers... and a possible access to location-based services and information, when retailers will wake-up...


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UnionPay International gives special discount in Duty Free Shops across 60 Major International Airports

UnionPay International gives special discount in Duty Free Shops across 60 Major International Airports | Travel Retail | Scoop.it

From April 1 to June 30, 2014, UnionPay cardholders, when shopping in Duty Free shops with their card in UnionPay partner airports, will be provided with an extended discount of 5-10%, in addition to the standard waive of the currency conversion fee equivalent to 1-2% of the total transaction value.


The airports selected to participate are those with the highest international passenger flows, such as Hong Kong International Airport, Seoul Incheon Airport and Singapore Changi Airport. The program will also cover popular tourist destinations including Taiwan, Japan, Southeast Asia, Europe, North America, Australia, New Zealand and the Middle East.


While offering discount offers and other preferential services to their customers, the retail duty free shops will also be committed to raising the quality of their services, improving POS system functionality, and making more UnionPay information readily available in-store to UnionPay cardholders in order to meet their varying needs.

Jerome Goldberg (JMG-Research)'s insight:

Offering Chinese PAX a better shopping experience and a better price... What else?

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Travel Retail: from ‘Country Managers’ to ‘Nationality Managers’?

Travel Retail: from ‘Country Managers’ to ‘Nationality Managers’? | Travel Retail | Scoop.it

Some views on the opportunities for luxury and premium brands to reach their consumers in this inspiring, upscale environment, as well as discussing which markets were the most promising...

Jerome Goldberg (JMG-Research)'s insight:

Aiming the Global Shopper, wherever he buys, when will we see a structural change among the brands, with ‘Nationality Managers’ instead of ‘Country Managers’?

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Geek Girl Travel's curator insight, April 8, 2014 10:20 AM

Which markets are the best for retail travel changes?

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Want to sell luxury handbags to Chinese tourists? Open more stores in Paris

Want to sell luxury handbags to Chinese tourists? Open more stores in Paris | Travel Retail | Scoop.it

The average Chinese traveler spent 48,000 yuan ($8,000) in France last year, up nearly 11% from 2012. That compares with a 3% overall decline in Chinese tourists’ per-capita spending. Driving that increase is a Chinese love of luxury. The average tourist spent 23,800 yuan ($3,923) in French stores last year—a 20% increase on 2012.


The nearly $4,000 Chinese tourists are dropping in French stores is 45% more than in the UK.


Brands such as LV have become almost too ubiquitous, meaning that shoppers, especially those heading overseas and looking to make a prestige purchase, are opting for alternatives.

Jerome Goldberg (JMG-Research)'s insight:

Good to know for the French retailers, both downtown and at the airport, when you also know that Chinese were the 5th nationality for Paris/Ile-de-France visitors in 2013, after Brits, Americans, Germans and Italians. They are now the first Asian group with 881,000 hotel nights (+52.6%), before the Japanese...

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Comment les aéroports deviennent des supermarchés du luxe

Comment les aéroports deviennent des supermarchés du luxe | Travel Retail | Scoop.it

En infographie, ces aéroports qui deviennent des zones commerciales orientant les passagers vers leurs boutiques haut de gamme...

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Pop-up airport shops for more sense of place

Pop-up airport shops for more sense of place | Travel Retail | Scoop.it

They've worked well in malls and on upscale shopping streets. Now pop-up retail shops and restaurants are becoming more common in airports.


For London's Heathrow Airport, pop-ups offer the ability to provide "seasonality and variety to passengers and the opportunity to test new concepts and brands," said Hazel Catterall, Heathrow's head of fashion.


In addition to frozen yogurt in the summer, artisan chocolate at Easter, flip-flops and sandals during the summer and specialty gifts in the spring, "we introduce relevant popups to match the travel theme such as 'BBC Doctor Who' products during the program anniversary to coincide with the summer holidays," said Iona Harper, Heathrow's experience delivery manager.


Copenhagen Airport has hosted pop-up restaurants, where top Danish chefs took turns serving special tasting menus from an open kitchen. And every few months a different company creates a pop-up in the "Brand Box" in the airport's main tax-free shop. Right now outdoor clothing and gear company, Yeti, is in the CPH brand box with a special fitting room offering customers a place to try on down jackets at icy cold winter temperatures.


Jerome Goldberg (JMG-Research)'s insight:

A very interesting way to catch back the bored shoppers... More sense of place please...

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The Chinese, shoppers without frontiers...

The Chinese, shoppers without frontiers... | Travel Retail | Scoop.it

Purveyors of European luxury brands, anticipating the arrival of this important clientele, stand ready to embrace it, whether by offering guided tours, in Mandarin, of flagship showrooms; providing backstage access to couture runway shows; or engaging in a variety of other flourishes tailored for the Chinese tourist-shopper.


In catering to the Chinese shopper, some European makers of luxury goods seek to leverage their brands’ heritage and savoir-faire by conducting tours of their landmark European stores — or even setting up museums in them, as Vuitton has done with its “Espace Culturel” on the Champs-Élysées in Paris. Others organize invitation-only demonstrations of the craftsmanship that goes into the products, which companies and analysts say holds a particular appeal for Chinese visitors.


A Chinese tourist who returns home with a memorable experience to share can be a powerful ambassador for a brand.


We are dealing with a demographic, not a geography, so we need to think in nongeographic terms. Some brands have 150 store locations in China alone, but their cash registers are in Europe and the United States.


Chinese consumers’ embrace of the Internet and social media platforms like Sina Weibo has also increased access to information about luxury goods abroad, allowing them to comparison shop before they even board a plane. Applications like Weixin let people share their foreign shopping experiences in real time, check prices and send photos as they weigh their purchases — or even take orders on behalf of friends back home.

Armed with these digital tools, a growing number of Chinese travelers, particularly younger ones, are forgoing the classic group tours and venturing abroad independently. That trend, with the ban on commission-subsidized tours, is driving more tourists to explore beyond the big European flagship stores in the fanciest districts.


Jerome Goldberg (JMG-Research)'s insight:

Forget geography and focus on the Global Shopper based on their nationality, wherever he shops...

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simonetta marvaldi's curator insight, February 8, 2014 6:36 AM

"A Chinese tourist who returns home with a memorable experience to share can be a powerful ambassador for a brand, said Philip Guarino, co-founder of the consulting firm Emerging Market Luxury Advisors.

“You are dealing with a demographic, not a geography, so you need to think in nongeographic terms,” Mr. Guarino said. “Some brands have 150 store locations in China alone,” he said. “But their cash registers are in Europe and the United States.”

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The Indian Traveller 2014

The Indian Traveller 2014 | Travel Retail | Scoop.it

An interesting Infographic released by eRevMax: 'The Indian Traveller 2014' highlighting the new age Indian travelers.


15 million Indians are planning for international travel, with Singapore and Dubai as favorite destinations.


The increase in disposable income along with a stable economy, easy access to credit and exposure to media have influenced Middle Class India’s mindset and choices. Indians are now more aspirational and confident - exploring new destinations and spending more on vacations. The outbound travellers are high spenders with average spending per trip crossing $1700.


The current size of Indian affluent middle class, 300 million, equals the size of the US population!

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BA engages 350,000 fans on WeChat for CNY

BA engages 350,000 fans on WeChat for CNY | Travel Retail | Scoop.it

Targeting BA’s 350,000-plus existing Sina Weibo followers and users on its newly launched WeChat account, the festive campaign is a social networking app featuring shared streaming content feeds and location-based social plug-ins to chat with other users, including brands.


Celebrating the new year, the airline will deliver 2014 custom-made red envelopes to the doorsteps of the first 2014 followers of its official WeChat account @英国航空(BritishAirwaysChina).

Inside each red envelope was a new year greeting from BA regional CEO Tracy Dedman and promotional coupon worth 300 RMB (US$50). Three randomly selected followers also won roundtrip BA tickets for travel between China and London in their gold-colored red envelopes.

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See where Chinese travelers are heading to, coming from, and which routes are most popular during Chinese New Year

See where Chinese travelers are heading to, coming from, and which routes are most popular during Chinese New Year | Travel Retail | Scoop.it

Baidu has launched a heat map of where Chinese travelers are heading to, coming from, and which routes are most popular during Chinese New Year, the country’s largest national holiday.


The largest annual mammalian migration on Earth: during the 40-day holiday period – which is called Spring Festival in Chinese - 3.6 billion passenger trips will be made across all modes of transportation!

Jerome Goldberg (JMG-Research)'s insight:

Amazing, and as always with China, impressive figures...

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International tourism ended 2013 with 1,087 million arrivals, up by 52 million

International tourism ended 2013 with 1,087 million arrivals, up by 52 million | Travel Retail | Scoop.it

International tourist arrivals grew by 5% in 2013, reaching a record 1,087 million arrivals, according to the latest UNWTO World Tourism Barometer.


Despite global economic challenges, international tourism results were well above expectations, with an additional 52 million international tourists travelling the world in 2013.


Demand for international tourism was strongest for destinations in Asia and the Pacific (+6%), Africa (+6%) and Europe (+5%). The leading sub-regions were South-East Asia (+10%), Central and Eastern Europe (+7%), Southern and Mediterranean Europe (+6%) and North Africa (+6%).


For 2014, UNWTO forecasts 4% to 4.5% growth. 2014 regional prospects are strongest for Asia and the Pacific (+5% to +6%) and Africa (+4% to +6%), followed by Europe and the Americas (both +3% to +4%). In the Middle East (0% to +5%) prospects are positive yet volatile.

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At 97m and growing, China has most outbound tourists

At 97m and growing, China has most outbound tourists | Travel Retail | Scoop.it

97 million Chinese traveled abroad in 2013, beating the 2012 mark by roughly 14 million, according to the China National Tourism Administration. The number is expected to surpass 100 million in 2014.

 

Most Chinese tourists traveled to Asian and European countries, the report said, accounting for 75 percent of overseas tourists in those countries.

 

Song Rui, director of the center, said the 2013 figures for overseas spending have yet to be released, but there will "definitely" be a new record by Chinese tourists. "Chinese tourists spend so much abroad that some foreigners are calling us the 'walking wallets', " Song said, who added that Chinese travelers who purchased luxury products during the 2012 London Olympics led Britons to coin the term "Peking Pound" for Chinese spending power.

 

Tourism within China has also grown over the past year. The country hosted 3.2 billion tourists in 2013, according to the Tourist Research Center report, beating 2012's mark by 300 million.

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The wandering customer

The wandering customer | Travel Retail | Scoop.it
Luxury brands are stepping up the battle for traveling shoppers with more outlets at airports and on cruise ships, tapping into one of the fastest growing sections of the market that looks set to keep booming thanks to soaring numbers of Asian tourists.
Jerome Goldberg (JMG-Research)'s insight:

An interesting article to start 2014.

However, DFS Galleria is not really a 'new retail concept'...

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Curated by Jerome Goldberg (JMG-Research)
Founder of JMG-Research. Consulting & Competitive Intelligence in Duty Free / Travel Retail, Global Shopper, Consumer & Passenger Behaviors.