Digital Marketing
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Digital Marketing
A range of digital marketing and advertising news, topics and discussion with some specific travel insights thrown in.
Curated by Mark Daykin
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Programmatic trading and what it means for Marketers?

cimtig, programmatic marketing, online programmaric marketing
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More big changes coming to Google search results

More big changes coming to Google search results | Digital Marketing | Scoop.it
Face it: we have gotten too used to our familiar Google search results. Simple lists, basic titles and categories; they’ve all been with us for years.
Mark Daykin's insight:
Some interesting predictions
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The Sale After The Sale: The New Reality Of Selling Display Ads

The Sale After The Sale: The New Reality Of Selling Display Ads | Digital Marketing | Scoop.it
In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local and national brands, advertising agencies, trading desks, publishers, ad networks and resellers. Predictably, the contacts making media-buying decisions within these companies span a broad range of age and experience levels. While […]
Mark Daykin's insight:

A must read for online programmatic sales people

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Free Gartner Research: Digital Marketing Transit Map

Free Gartner Research: Digital Marketing Transit Map | Digital Marketing | Scoop.it
Navigate the #digitalmarketing landscape with this free map from @Gartner_inc
Mark Daykin's insight:
Gartners tool from June 2013 is a nice mind mapping tool to compliment the infamous LUMAscape - I love how quickly things change though, as it sees NFC as an emerging tech! Pretty sure most are now saying its defunct and all hail iBeacon!
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While the DMPs Fiddled, the Marketers got Burned | Turn

While the DMPs Fiddled, the Marketers got Burned | Turn | Digital Marketing | Scoop.it
Mark Daykin's insight:

An insight into some of the cons to separate DMPs and DSPs, mainly up to 40% data loss

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Nara aims to Pandorify travel with its Big Data discovery engine - Tnooz

Nara aims to Pandorify travel with its Big Data discovery engine - Tnooz | Digital Marketing | Scoop.it
Nara, a Boston startup, claims that its Big Data discovery engine knows your tastes in hotels and restaurants better than you do.
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Good digital video ads aren’t just TV spots on different devices

Good digital video ads aren’t just TV spots on different devices | Digital Marketing | Scoop.it
Brands invest a lot into creating TV ads so it's not surprising that marketers want to get as much value as possible out of the content they've created by using them in digital advertising campaigns.
Mark Daykin's insight:

This argument has been in play for a decade now, however a significant number of ad agencies aren't getting the message

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Travel: A marketer’s guide to the modern traveller | Trends | Marketing Week

Travel: A marketer’s guide to the modern traveller | Trends | Marketing Week | Digital Marketing | Scoop.it
Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.
Mark Daykin's insight:

A useful segmentation of travel consumers

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Spontaneity report shows that Britons seeking unplanned vacations constrained by technology

Spontaneity report shows that Britons seeking unplanned vacations constrained by technology | Digital Marketing | Scoop.it
In what might be the world's first spontaneity report, 2,200 residents of the island nation of the United Kingdom have been surveyed about spontaneous travel.
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Digital Marketing | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
Mark Daykin's insight:

You can't beat a good old periodic table to help mind map a subject. This one is for Content Marketing - enjoy!

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UK Travelers Dining Without Digital

UK Travelers Dining Without Digital | Digital Marketing | Scoop.it
When UK travelers head off abroad, one of the first things many of them do is turn off their mobile phone or smartphone—or at least disable data roaming—in order to avoid hefty charges. And when it comes to dining out while traveling, digital assistance is far from top of mind.
Mark Daykin's insight:

More in resort free WiFi is required and it also needs to be promoted more by the travel agencies

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Bluetooth LE v NFC showdown [INFOGRAPHIC]

Bluetooth LE v NFC showdown [INFOGRAPHIC] | Digital Marketing | Scoop.it
For many years marketers have known that if they could just get the right offer at the right time in front of customers they could increase conversions.
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Big Data – What Does It Really Mean For Digital Marketing?

Big Data – What Does It Really Mean For Digital Marketing? | Digital Marketing | Scoop.it
Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data can be used in a transformative way.
Mark Daykin's insight:

A starting point for what should and should not be considered big data

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Digital Marketing | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
Mark Daykin's insight:

Nice little infographic on UX & CRO - Would be interested in any recommendations for good reads on the subject beyond Steve Krug

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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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IAB Explores Alternatives To Cookies

IAB Explores Alternatives To Cookies
Mark Daykin's insight:
Before you get too excited they all have "significant limitations"
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Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links

Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links | Digital Marketing | Scoop.it
The major travel website, Expedia, seems to have lost 25% of their search visibility in Google according to Search Metrics.
Mark Daykin's insight:

Tut-tut Expedia

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Programmatic marketing trends to watch in 2014 - Media news - Media Week<

Programmatic marketing trends to watch in 2014 from Media Week - news and information from the world of media
Mark Daykin's insight:

Programmatic can also make emails and website landing pages more dynamic so that every user gets the exact right message at the exact right time - I like the way this will potentially bring silo'd marketing & eCommerce Depts. together

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