Destinations, resorts and the tourism industry have, for decades, confidently provided answers to the inevitable tourist question of 'what.' But now, during the digital decade, the question is 'why.'... "Not 'what' do you have to offer, but 'why' should I visit your destination?' "Make no mistake, curation is inevitable within the tourism industry ... "
Finding out about destinations is a labyrinth of government sponsored tourism sites, link baiting sites promising information about a destination but only delivering a long list of pay-per-click links, and individual attractions within a destination. For a traveler still trying to decide where to go, life isn't so simple ... but curation can help. A hot topic among those who work in social media is the idea of curation (...) scouring the web and curating the best content into a single destination.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.