Destinations, resorts and the tourism industry have, for decades, confidently provided answers to the inevitable tourist question of 'what.' But now, during the digital decade, the question is 'why.'... "Not 'what' do you have to offer, but 'why' should I visit your destination?' "Make no mistake, curation is inevitable within the tourism industry ... "
Finding out about destinations is a labyrinth of government sponsored tourism sites, link baiting sites promising information about a destination but only delivering a long list of pay-per-click links, and individual attractions within a destination. For a traveler still trying to decide where to go, life isn't so simple ... but curation can help. A hot topic among those who work in social media is the idea of curation (...) scouring the web and curating the best content into a single destination.