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Think Your Social Media's Ready for 2017? Read This First

Think Your Social Media's Ready for 2017? Read This First | RazorBjorn on Travel | Scoop.it
Increasingly, savvy marketers know that social media is far more than an entertaining pastime for the majority of consumers. The content you post on your social media properties (thought leadership, news, ideas and customer support) is also growing in importance as a source of lead generation and sales.
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3 Insights Into the Role of Email in the Travel Digital Marketing Landscape

3 Insights Into the Role of Email in the Travel Digital Marketing Landscape | RazorBjorn on Travel | Scoop.it
Recently, we advised on the strategies and techniques for creating effective travel email newsletters in our first ever SkiftEDU premium webinar. SkiftEDU

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Chinese travel set to reach record highs in 2016 despite a slower economy

Chinese travel set to reach record highs in 2016 despite a slower economy | RazorBjorn on Travel | Scoop.it

Claims that a weaker Chinese economy has negatively impacted travel demand in China have jockeyed with financial headlines across Asia this year. But it always helps to check the numbers - the latest data shows that not only is the Chinese travel industry alive and well, it's also having its best year ever and 2017 is on track to be even better. Some 589 million Chinese travellers took domestic and international trips during this year's Golden Week in China, according to data from Ctrip. That's a 12% year-on-year increase in the number of Chinese travellers that travelled around China or abroad compared with last year's Golden Week and a 24% increase from the 2014 holiday. Find out more.


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The changing face of adventure travel

The changing face of adventure travel | RazorBjorn on Travel | Scoop.it

Adventure travel was once the domain of adrenaline junkies and hardened explorers, but no longer. Now everyone is doing it – seniors, couples and even families. The simple flop and drop reigned supreme for decades, but now, it is no longer enough. People want culture shocks, unusual experiences and the thrills of discovery. They want to get under the skin of a destination in order to truly experience it. This article outlines a few of the trends which are set to characterise the adventure travel sector:

 

No longer roughing it.Working sustainably.Thinking outside the box.Venturing further ahead.More and more players.

 

 

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Via Tourism Australia
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ACLeDiot's curator insight, November 29, 9:09 AM

Now everyone is doing it – seniors, couples and even families. People want culture shocks, unusual experiences and the thrills of discovery. It can also be less rough, sustainable, makes travelers think outside of the box, and allows to venture further ahead.

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Build Brand Awareness with Video Ads on Facebook

Build Brand Awareness with Video Ads on Facebook | RazorBjorn on Travel | Scoop.it

See how Cocoa Beach raised awareness with video ads

Using your videos to create ads on Facebook can help raise awareness for your business.


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Less than half of activity suppliers distribute through online travel agencies

Less than half of activity suppliers distribute through online travel agencies | RazorBjorn on Travel | Scoop.it

Trekksoft claims a survey it carried out this year revealed only four out of ten activity suppliers will use online travel agencies for sales. The study found a variety of reasons why OTAs fail to capture the attention of operators, with awareness of the model coming out on top as the main excuse. Trekksoft's survey solicited responses from a number of business types within the tours and activities sector, including outdoor excursions, multi-day trips, bike and walking tours, boats and cruises, coach tours and helicopter/balloon rides. It found that just over half (53%) of bookings are coming through online channels, but bookings on an operator's own website is deemed to be the most important to a business (39%). Find out more.


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Lessons from a digital and social-oriented organization - Destination Think! -

Lessons from a digital and social-oriented organization - Destination Think! - | RazorBjorn on Travel | Scoop.it
General Director Heleen Huisjes described how VisitBrabant made a shift toward digital marketing, with social media at the heart of their strategy.

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Trends in travel and tourism for 2016

Trends in travel and tourism for 2016 | RazorBjorn on Travel | Scoop.it

The Tourism Trend Report for 2016 has delved into the top sources around the web for the latest and most thought-provoking statistics and actionable insights. Among the key findings:

 

The tour and activity industry comprise a multi-billion dollar market.Suppliers need to strike a balance between advance and last-minute offers.It's a year for adventure and new experiences.Treating ourselves is a priority when we travel.Manage your reputation online.Accept online bookings to access maximum revenue.Mobile-optimised businesses are ahead.Social media doesn't just mean Facebook.Millennials are money poor, time rich.There's a growing health and wellness trend to cater for.Business travel is seen as an adventure.It's time to start thinking about Gen Z.

 

 Find out more.


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How micro-moments are reshaping the travel customer journey

How micro-moments are reshaping the travel customer journey | RazorBjorn on Travel | Scoop.it

Google has released new consumer research on the four travel micro-moments changing how people plan for and experience travel. A trip was the largest discretionary purchase last year according to nearly 60% of leisure travellers. Before making this investment, travellers are taking time to research all the possibilities. Over 40% of travellers say they bounce back and forth between dreaming about and planning their next trip - zooming in on the details for one destination and then zooming out to reconsider all the options again. And more and more of this time is spent researching the details of trips on mobile. Find out more.


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MakeMyTrip study shows that Indian travellers are getting younger

MakeMyTrip study shows that Indian travellers are getting younger | RazorBjorn on Travel | Scoop.it

MakeMyTrip's look at Indian travel patterns says that 18-35-year-olds are "the driving force behind the changing travel landscape". Its 2016 Indian Travel Report highlighted that 18-35-year-olds accounted for two-thirds of the trips taken in the first half of the year. Clearly, mobile is a huge driver of travel growth in India with Nasdaq-listed MakeMyTrip's financials having reported blockbuster growth in mobile bookings. Other statistics of note show how spontaneous Indian travellers are, with 70% of domestic trips being booked within a week of arrival. Late bookings are also taking a bigger slice of international bookings, with 65% booking within four weeks of departure compared with 59% last time. Find out more.


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L.A. Tourism Launches Virtual Reality Platform for Meeting Planners

L.A. Tourism Launches Virtual Reality Platform for Meeting Planners | RazorBjorn on Travel | Scoop.it
For the first time, conference planners can now explore a wide range of event venues throughout a city in virtual reality and 360-degree video to help them

Via Wendy Forbes
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TripAdvisor to Stop Selling Tickets to Many Animal Attractions

TripAdvisor to Stop Selling Tickets to Many Animal Attractions | RazorBjorn on Travel | Scoop.it
TripAdvisor will no longer sell tickets to attractions like elephant rides and dolphin swims, a decision that could reshape how booking sites approach animal welfare.

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Instagram Stories vs. Snapchat Stories for destinations: Part 1 - Destination Think! -

Instagram Stories vs. Snapchat Stories for destinations: Part 1 - Destination Think! - | RazorBjorn on Travel | Scoop.it
How does Instagram Stories compare with Snapchat, and how can marketers decide which tool to use for their destination?

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Travel app usage is soaring, but consumers are restless

Travel app usage is soaring, but consumers are restless | RazorBjorn on Travel | Scoop.it

A new study and white paper from Neumob provides detailed and proprietary consumer research that shows how travel app users respond to poor app performance. According to the report, 90% of the minutes spent on a smartphone are within apps, as opposed to surfing on mobile browsers. Among the top ten travel apps for the USA, UK and Australia includes TripAdvisor, Uber, Airbnb and Trivago. 82% of the survey's UK and US respondents had in fact booked an airline ticket, train ticket or hotel using a mobile app over the last 12 months. What's more, 84% of respondents expected a travel app to load on their smartphone in 3 seconds or less, with 51% expecting 2 seconds or less. Find out more.


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Panos Fotiadis's curator insight, December 8, 3:11 AM
The usual suspect
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China Wants to Build Hotels on Everest

China Wants to Build Hotels on Everest | RazorBjorn on Travel | Scoop.it
A plan for a drive-up climbing center on the North side of the mountain also includes the mainstays of a modern resort: lodging, restaurants, and a museum. Is this the future of the world's highest peak?
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Powerful ways to captivate travellers through storytelling

Powerful ways to captivate travellers through storytelling | RazorBjorn on Travel | Scoop.it

A captivating image of a destination is bound to garner a traveller’s interest, and might even be enough to get them to book a trip. In fact, MMGY found that 37% of people make a travel decision based off of images. However, a beach sunset photo can look strikingly similar across many tropical locations and may not be enough to encourage someone to choose one destination over another - differentiation is key. Visually appealing images and other content must also tell a story about the destination to stand out from the competition and attract potential visitors. This Skift article outlines a few ways that destination marketing organisations can share their story:

 

Identify the iconic.Consider point of view.Add interactivity.

 

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How Marriott’s Doing Things Differently and Digitally in China | Jing Daily

How Marriott’s Doing Things Differently and Digitally in China | Jing Daily | RazorBjorn on Travel | Scoop.it
“What we’re most proud of is how we have utilized the social platform WeChat — China’s most popular messaging app — to make guests’ lives easier.”

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Online video trends to inform your 2017 media plan

Online video trends to inform your 2017 media plan | RazorBjorn on Travel | Scoop.it

Consumers are spending more time on more devices with more focus and passion for online video than ever. Here's the latest data from Google on YouTube's role in this landscape:

 

On mobile alone, in an average week, YouTube reaches more 18-year-olds during prime-time TV hours than any cable TV network.For their favourite content, one screen isn't enough with 85% of adults aged 18-49 using multiple devices at the same time. In fact, two-thirds of YouTube users watch YouTube on a second screen while watching TV at home.Half of 18- to 34-year-old YouTube subscribers would drop what they're doing to watch a new video by their favourite creator.Advertisers on prime-time broadcast TV could have reached 56% more 18-49-year-olds by also advertising on YouTube.
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Think with Google: Mastering mobile

Think with Google: Mastering mobile | RazorBjorn on Travel | Scoop.it

By 2021, an expected 6 billion people will have access to the internet and most of them will be accessing it through a smartphone. Every day around 3.4 million people get their hands on a new internet-connected mobile device. To help advertisers better understand the best practices in mobile UX and site speed, Google undertook a project to benchmark 316 mobile sites in the travel, retail and finance verticals across Europe. Usability and speed are essential to a positive customer experience, with 30% of consumers expecting a one second or less page load, with 18% expect instant page load. Find out more.


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How to Draw Millennials to Your Hotel

How to Draw Millennials to Your Hotel | RazorBjorn on Travel | Scoop.it
How to Draw Millennials to Your Hotel

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Vagabond Lifestyles's curator insight, November 9, 7:55 AM
Millennials, more power to them
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The cities seeing the fastest rise of travel-related Google search interest 

The cities seeing the fastest rise of travel-related Google search interest  | RazorBjorn on Travel | Scoop.it

Google has combined its data on travel-related search behaviour with data from Sojern, a performance marketing engine, to analyse traveller research patterns. It turns out that Reykavik, Havana, Toronto, Mexico City and Tokyo had the fastest rise of travel-related Google search in the first half of the year. Sojern has collected anonymised booking data from 350 million travellers. Google has overlaid its own data to reveal the demographics and psychographics of who is typically researching particular destinations. Google has the capacity to use its data to paint a broader picture of consumer behaviour than individual travel brands can. Find out more.


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Panos Fotiadis's curator insight, November 8, 2:49 AM
Some unexpected findings...
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TripAdvisor delves into traveller types and booking trends

TripAdvisor delves into traveller types and booking trends | RazorBjorn on Travel | Scoop.it
TripAdvisor is the latest to put travellers into groups according to behaviour. Through Ipsos the company has identified six profiles

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Security persuades Chinese visitors to avoid France and neighbors

Security persuades Chinese visitors to avoid France and neighbors | RazorBjorn on Travel | Scoop.it
Travel bookings from China are down by as much as a quarter in the year since multiple terror attacks in Paris killed 130 people, according to industry analysis.

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4 Excellent Examples of Hotel Brands Embracing User-Generated Content

4 Excellent Examples of Hotel Brands Embracing User-Generated Content | RazorBjorn on Travel | Scoop.it
Here are some examples of hotel brands that have done an excellent job of incorporating UGC into their online marketing strategy.

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Customers who book through OTAs - facts, trends and some surprises

Customers who book through OTAs - facts, trends and some surprises | RazorBjorn on Travel | Scoop.it
Insights Customers who book through OTAs - facts, trends and some surprises Insights on OTA customers to help hoteliers better identify the behavioural patterns of current and prospective travellers and understand the challenges that lie ahead in a rapidly-shifting market.

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