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Rescooped by Ann Cory from A Conscious Approach to Time Management
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DailyOM - Shift Your Relationship to Your Thoughts by Tom Evans

DailyOM - Shift Your Relationship to Your Thoughts by Tom Evans | travel | Scoop.it

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Tom Evans's curator insight, January 22, 2014 4:22 AM

So chuffed my mind-blowing, mind-stretching and mind-opening ecourse has found a home on #DailyOM

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The eLearning Industry Blog: Free eLearning Books - The ultimate list

The eLearning Industry Blog: Free eLearning Books - The ultimate list | travel | Scoop.it

Free eLearning Books - The ultimate list

If you have read any of the following books I will highly appreciate if you share your opinion with the e-Learning community.

If you know a free e-Learning book that is not included in the list please I will highly appreciate if you write a comment with a link to that book.

41 Free eLearning Books - (Update 10/11/2011)


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Twitter For Business - What Not To Do ~ If You Can't Say Something Nice

Twitter For Business - What Not To Do ~ If You Can't Say Something Nice | travel | Scoop.it

If You Can’t Say Something Nice, Don’t Say It On Twitter!
Written on October 9, 2012 by Elizabeth in Small Business, Social Media, Twitter
Twitter For Business – Advice on What Not to Do!

In my last article, I told a story about a newcomer to social media who offered a large social media contract for her company's business based on the power of a single thoughtful thank you for a Tweet some months before.

What happens when the interaction goes the other way? When a company is thoughtless, rude, or flippant, and it goes viral?

Anyone catch what happened a couple of weeks ago now that NFL football season is underway?

Normally I'm a college football fan (Auburn!), but it seems the Kansas City Chiefs need a lesson in how to talk to their fans – the disgruntled ones – on social media.

Here's how it went down. A long time KC Chiefs fan tweeted a friend about his perspective on the team's management. Specifically, he used a few, shall we say, choice words referencing both the Chiefs' losing record and the salaries of its owners. Now, his Tweet was pretty bad. But the KC Chiefs staffer who responded did so in a way that was snarky and rude. Then blocked him on Twitter.

Now, it just so happened that this particular fan wasn't just any old fan. He was one with a job of, you guessed it, social media management. So he started a Reddit thread about the whole thing that started taking on a life of its own.

Eventually, someone from the team apologized via Twitter to the original disgruntled fan. Unfortunately, because they'd blocked him on Twitter, well you guessed it. He couldn't see the apology.

The story went viral! The fan appeared on local television stations, several radio shows, and even Yahoo picked up the story.

Now, my momma taught me that if you don't have anything nice to say, you shouldn't say it at all. And you certainly shouldn't shout it from the rooftops.

That's kind of like Twitter. And the fan shouldn't have tweeted something that rude, in my opinion. But the Kansas City Chiefs should have known better, too. And to respond to any fan (aka customer) like that is a big ol' no-no for a major brand! In the end, in that kind of conversation on Twitter, the party who will always end up looking bad is the brand, not the customer.

Ways NOT to Respond to Negative Customer Feedback On Social Media

Ignore It
If a customer posts negative feedback online, ignoring it will not make it go away. It only makes it get worse. I can't say it much plainer than that!
Match It
Do not respond to a negative comment in kind. I promise, the only one who will look bad is you.
Fake Apology
Do not respond with a fake apology. Nothing, nothing, nothing can kill your engagement like hypocrisy or anything that looks like it.
Delete It
Removing critical feedback never works. Repeat after me: Removing negative feedback never works. Somehow, someone will always see it. All it does Is make you look worse.

 


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Dairy and Gluten Free – we’ll see

For the past four weeks I have been on a no dairy, no gluten diet. Prescribed by my Naturopath because I was complaining about a puffy gut. The thought of putting pants on had become so uncomfortable I was beginning to live in my housecoat. To date I have been fortunate enough to be able [… The post Dairy and Gluten Free we ll see appeared first on Project Eve.


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Rescooped by Ann Cory from The Second Mile
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4 Critical Traits of Great Leaders - Entrepreneur

4 Critical Traits of Great Leaders - Entrepreneur | travel | Scoop.it

Entrepreneur
4 Critical Traits of Great Leaders
Entrepreneur
Positive Energy - Leaders show positive energy and optimism, showering their people with a can-do attitude.


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Jamais Biedermann's curator insight, April 1, 2014 2:32 PM

No one is born a leader. Rather, they decide to mold themselves into one.

María Dolores Díaz Noguera's curator insight, April 2, 2014 1:11 PM

4 Critical Traits of Great Leaders- Entrepreneur

donhornsby's curator insight, April 3, 2014 7:36 AM

Most significant things at work and in life require work, study and most important, practice. Leadership is no different. Understand that no one is born a leader. Rather, they decide to mold themselves into one.

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Tom Evans | Why Most People Are 10% Efficient

Tom Evans | Why Most People Are 10% Efficient | travel | Scoop.it

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Tom Evans's curator insight, February 7, 2014 10:40 AM

Do your own pi chart of a typical day - it will surprise and awaken you

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How To Increase Facebook fan engagement - Pump It Up

How To Increase Facebook fan engagement - Pump It Up | travel | Scoop.it

How To Increase engagement on your Facebook Fan Page

I'm going to get to the point here. Effective Facebook marketing is not about the likes. Here's the thing. Anyone can buy likes (and I don't recommend it). A like is merely a one time thing where someone clicks a button – and honestly could choose never to visit a fan page again.

On the other hand, engagement is an interactive online community, regularly giving feedback on your content and passing it along to their friends.

And when it comes to return on social media investment, it's engagement that wins every time.

So how can you get the party started on your fan page and boost your engagement?

4 Tips to Increase Facebook Fan Engagement:

1. Don't Use a URL Shortener

As spoofing of links continues to be an issue, people don't want to be taken away from Facebook, and they really don't want to click links that don't obviously show where they're taking you. URL shorteners might make your posts shorter, but they make it very difficult to see (especially on a mobile device). As more and more people access Facebook via mobile devices, they want to know where a link is redirecting them. As a result, best practices are to spell out the whole URL or to use a brand-specific URL shortener.

2. Keep it short, honey!

As marketers get more and more creative with trying to find out best practices on media like Facebook, Twitter, and other social media sites, a surprising statistic has been discovered. Maybe it's Twitter's fault, but our attention spans keep getting shorter and shorter! Research shows that the fewer characters in a Facebook update the better, and under 100 characters is best!

If a few words are good, a picture is even better! Facebook's internal research shows that posts with a photo album or picture generate 180% to 120% more engagement than posts that are just words.

3. Use the right words:

Words have weight – a lot! The words you chose matter greatly when it comes to getting engagement on Facebook. Certain words generate more engagement on Facebook while other words kill off your engagement almost from the outset. Action keywords, also known as "calls to action" are best for generating engagement. "Like," "comment," and "submit" are great action-oriented keywords to help your audience know what it is you want them to do when reading your update.

4. Ask!

Asking questions is one of the best ways to increase engagement. It's sort of the equivalent of being at a cocktail party when no one's talking. What's the best way to start conversation? It's not by assuming everyone wants to know about you and trying to impress them with where you work, what you do, or whatever. Ask a question to get feedback and create a natural opportunity for others to jump into the conversation with you and with others in your audience.

Where you ask your question matters too (yes, we really do have short attention spans!). Questions placed at the end of an update generate 15% more responses than questions placed at the beginning of a post. Who knew? (Wait…where am I putting that question?)

5. Make It Sweet – Share Facebook Candy!

What's Facebook candy? It's anything Facebook users want to share – and they share it a lot! Images are great Facebook candy, as are inspirational quotes and pictures of cute animals.


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Consider Your Pet’s #Wellness

Many of us think and wonder about our own wellness. The questions seem to form an endless  wellness wonder list: What to should we eat? Should I avoid gluten? What should our kids eat? How much do I need to sleep? How many glasses of water do I need to drink each day? How many [… The post Consider Your Pet s #Wellness appeared first on Project Eve.


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Top 10 Ways to Make Your Boss Love You

Top 10 Ways to Make Your Boss Love You | travel | Scoop.it

Unless you're lucky enough to work for yourself, we all have a boss we have to answer to. Provided they're not the devil incarnate, there are quite a few ways to ensure you two have a good relationship.


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John Michel's curator insight, March 29, 2014 3:52 PM

Unless you're lucky enough to work for yourself, we all have a boss we have to answer to. Provided they're not the devil incarnate, there are quite a few ways to ensure you two have a good relationship. Here's what you should keep in mind.P