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Berlin part en guerre contre les loueurs AirBnB

Berlin part en guerre contre les loueurs AirBnB | Travel and you will smile | Scoop.it
À partir de mai prochain, les Berlinois  louant leur logement sur AirBnB ou d'autres sites similaires devront demander expressément une autorisation à la ville, sans quoi ils risquent une amende allant jusqu'à 100.000 euros. Une mesure qui reste toutefois floue, et pourrait même s'avérer illégal, rapporte Der Spiegel.

Via Thomas Yung
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Airbnb veut proposer plus que de l’hébergement

Airbnb veut proposer plus que de l’hébergement | Travel and you will smile | Scoop.it
La plateforme de location entre particuliers envisagerait d’améliorer l’expérience de ses clients en diversifiant son offre. L’interface « Expérience » du site permet actuellement aux particuliers de proposer leurs services mais devrait connaître de nombreux changements dans les mois à venir. Le site essaie ainsi de remettre la main sur un marché établi et entretenu par de multiples start-ups…

De nombreuses start-ups et sociétés de services comme At The Corner, Frogly ou encore Bnbsitter gravitent autour du géant de la location entre particuliers, Airbnb. Celles-ci proposent de maximiser les revenus du particulier grâce à un algorithme de réservation, de faciliter l’échange de clés ou encore, d’avoir un logement toujours propre. Cet écosystème de services annexes qui s’est développé en parallèle d’Airbnb intéresse désormais la plateforme collaborative.

Via Roland Schegg
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9 hotel booking trends to watch

9 hotel booking trends to watch | Travel and you will smile | Scoop.it
Insights booking online, online channels, technology, travel distribution, Travel Trends 9 hotel booking trends to watch It is hard to track changes in the fast-paced world of hotel online bookings. Here are some clusters of innovations that point to which ideas will be here to stay and which one should we put our energies towards.

Via Ranjan KHOTEJA
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Le marteau et l'enclume - Blog #VEM - Actu & veille etourisme

Le marteau et l'enclume - Blog #VEM - Actu & veille etourisme | Travel and you will smile | Scoop.it
Un article de Thomas Yung Les hébergeurs sont aujourd’hui dans une situation bien inconfortable, une partie de cet inconfort est...
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Hospitality Industry key figures Infographic

Hospitality Industry key figures Infographic | Travel and you will smile | Scoop.it
EHL looks back at the worldwide Hospitality Industry key figures. A fun and concise presentation of international tourism in the world based on the results of the UNWTO Tourism Highlights.
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Atout France : "la situation du tourisme français est suivie au plus haut niveau de l'Etat"

Atout France : "la situation du tourisme français est suivie au plus haut niveau de l'Etat" | Travel and you will smile | Scoop.it
Après les attaques terroristes qui ont frappé Paris et Saint-Denis et fait 130 morts, vendredi 13 novembre 2015, les réservations sont à l'arrêt pour les hôteliers et les professionnels du tourisme réceptif en France. Ils doivent également faire face à de nombreuses annulations. Une situation prise en compte par Atout France. Mais, selon le directeur général de l'agence de promotion touristique, il faut, avant tout, montrer au monde que la France prend les mesures de sécurité nécessaires pour protéger ses habitants et ses touristes.
Via So Toulouse tourisme
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Rescooped by Marie-Girouette from Hotel Marketing & Revenue Strategies
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Travel Trends: 4 Mobile Moments Changing the Consumer Journey According To Google

Travel Trends: 4 Mobile Moments Changing the Consumer Journey According To Google | Travel and you will smile | Scoop.it
“Today’s travelers are turning to the web to be inspired and take action. Find out how to meet them from inspiration all the way through the trip itself.”
Via Francesco Canzoniere
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Francesco Canzoniere's curator insight, November 25, 2015 6:28 AM

..."It's clear from our research, people are no longer doing long research sessions. They are doing lots of smaller sessions. Consumers are doing research in the many connected moments on mobile and desktop throughout their day. ...."

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How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic]

How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic] | Travel and you will smile | Scoop.it
“Customer Behavior - Are you ready to handle all the holiday sales coming your way? Looking at your reviews and star ratings can help you anticipate sales this coming holiday season.”
Via Francesco Canzoniere
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Rescooped by Marie-Girouette from Hotel Marketing & Revenue Strategies
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Google Explains The New Way The Company Will Present Hotel Search Results

Google Explains The New Way The Company Will Present Hotel Search Results | Travel and you will smile | Scoop.it
“We recently released our latest report in the Skift Trends series, Deep Dive Into Google’s Travel Ambitions. Below is an extract. Get the full report here ”
Via Francesco Canzoniere
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Francesco Canzoniere's curator insight, November 26, 2015 6:35 AM

"...we built that (3-pack) unit and we put it on top of organic because everything in there is ranked organically. You can’t bid your way up to the top of that unit. That’s the new way we show hotels. We also still show the 10 blue links but that is the future of what we do. And that’s consistent with what Google is doing."

Francesc Pujol's curator insight, November 28, 2015 6:28 PM

"...we built that (3-pack) unit and we put it on top of organic because everything in there is ranked organically. You can’t bid your way up to the top of that unit. That’s the new way we show hotels. We also still show the 10 blue links but that is the future of what we do. And that’s consistent with what Google is doing."

Rescooped by Marie-Girouette from Hotel Marketing & Revenue Strategies
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7 Charts Revealing the Behavior of Chinese Travelers

7 Charts Revealing the Behavior of Chinese Travelers | Travel and you will smile | Scoop.it
Here are 7 charts explaining the state of outbound Chinese travel in 2015.

Via Francesco Canzoniere
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Rescooped by Marie-Girouette from Tourisme Hôtellerie - Veille de la Formation Responsable Etablissement Touristique - Afpa BRIVE
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#BATA, 4 lettres qui définiront le secteur hôtelier dans les 5 ans à venir !

#BATA, 4 lettres qui définiront le secteur hôtelier dans les 5 ans à venir ! | Travel and you will smile | Scoop.it
“ La semaine est des plus chargée pour le secteur hôtelier, puisque c'est en ce début Juin qu'Accor a décidé de révélé les grandes lignes de sa révolution digitale. On avait déjà eu un aperçu des moyens mis à disposition par le groupe en octobre dernier, via un programme de digitalisation de 225 millions d'Euros à 5 ans, le rachat de la start-up Wipolo et la réorganisation de l'entreprise en plusieurs Business Unit chargées de plans clés : mobile, sales, distribution...”
Via Diemoz-Bastien Armelle
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Diemoz-Bastien Armelle's curator insight, June 9, 2015 8:12 AM

"Ce qui est certain, ce que les prochains gros mouvements sur le secteur viendront logiquement de ces 4 acteurs – le #BATA – et éventuellement d’Expedia. Les 5 années à venir s’annoncent mouvementées !"

Rescooped by Marie-Girouette from Tourism - Travel - Hospitality
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Hot Hospitality Trends in 2015

Hot Hospitality Trends in 2015 | Travel and you will smile | Scoop.it
Watch for new markets, healthy food and properties that give back

Via HOTEL INVESTMENT NEWS, Alfonso Imperato
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International Tourist Arrivals Reach Record 1.13 Billion in 2014

International Tourist Arrivals Reach Record 1.13 Billion in 2014 | Travel and you will smile | Scoop.it
A total 1.13 billion travelers crossed borders in 2014, an increase of 51 million travelers over the 1.087 arrivals recorded in 2013, according to data released by the United Nations World Tourism Organization today.

This is the fifth consecutive year of growth since 2009.

“Over the past years, tourism has proven to be a surprisingly strong and resilient economic activity and a fundamental contributor to the economic recovery by generating billions of dollars in exports and creating millions of jobs,” UNWTO Secretary-General Taleb Rifai said at the opening of the Spain Global Tourism Forum in Madrid.

Via Roland Schegg
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Rescooped by Marie-Girouette from Revenue Management, Pricing & Analytics
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The Double Game of Digital Action

The Double Game of Digital Action | Travel and you will smile | Scoop.it
It’s not enough to have a great digital strategy. Organizations achieve breakthrough results only when they take a systematic, coordinated approach to execution.

Via Kate Varini
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Rescooped by Marie-Girouette from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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AccorHotels, une stratégie entre luxe et services

AccorHotels, une stratégie entre luxe et services | Travel and you will smile | Scoop.it

Difficile de ne pas débuter la semaine sans consacrer un article entier au groupe AccorHotels. Le leader européen de l'hôtellerie a publié en milieu de semaine


Via luc Vandendriessche, Andrea Rossi, Sébastien Lion , ALBERTO CORRERA
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Veille info tourisme - Les in-room technologies, arme de différenciation massive d'AccorHotels

Veille info tourisme - Les in-room technologies, arme de différenciation massive d'AccorHotels | Travel and you will smile | Scoop.it

En proposant de nouveaux services connectés, le groupe hôtelier espère s'offrir un avantage concurrentiel et des ventes additionnelles.


Via luc Vandendriessche
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Rescooped by Marie-Girouette from L'hôtellerie
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Une nouvelle génération d’hôtels habités par l’art

Une nouvelle génération d’hôtels habités par l’art | Travel and you will smile | Scoop.it
Certains hôtels de luxe offrent aujourd’hui des espaces dédiés aussi bien à des artistes confirmés qu’à d’autres plus jeunes. Idéal pour capitaliser sur l’intérêt toujours grandissant pour l’art contemporain et l’intégrer à l’expérience client

Via Sandrine Bazzea
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Face à la concurrence, Eklo Hotels transforme ses chambres en dortoirs

Face à la concurrence, Eklo Hotels transforme ses chambres en dortoirs | Travel and you will smile | Scoop.it
Les prochains établissements, prévus pour 2016, proposeront des chambres pour les familles, un véritable espace cuisine et des espaces de travail.

Via Thomas Yung
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Thomas Yung's curator insight, January 5, 4:31 AM

évolution du produit hôtelier face aux changements de comportement des consommateurs

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Attentats: plusieurs millions d'euros pour le tourisme

Attentats: plusieurs millions d'euros pour le tourisme | Travel and you will smile | Scoop.it
“Le gouvernement compte débloquer plusieurs millions d'euros pour soutenir la trésorerie des hôtels et des restaurants fortement impactés par la baisse de fréquentation après les attentats de Paris, selon RTL.”
Via AFEST, Thomas-Penette Michel
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Rescooped by Marie-Girouette from Hospitality Webmarketing, social e distribuzione on line
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Trivago Now Offers a Free Booking Engine To Hoteliers

Trivago Now Offers a Free Booking Engine To Hoteliers | Travel and you will smile | Scoop.it
“ A new Trivago program, which it calls Trivago Direct Connect, highlights the ongoing transformation of online travel agencies and metasearch sites. While p”
Via Francesco Canzoniere, Massimiliano Piergentili
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Francesco Canzoniere's curator insight, November 25, 2015 10:56 AM

“The booking engine comes at no additional cost to the hotelier,” says Trivago managing director Johannes Thomas, who leads hotel relations. “We are providing a booking funnel that is optimized for conversion continuously. The booking engine is the most essential part to make a marketing campaign perform well and enables hoteliers to compete against OTAs.”

The marketing component of the new services for hotels enables “hoteliers to run direct marketing campaigns on their own,” Thomas says. “We have been focusing on making it very simple for hoteliers to drive guests to their own website.”

While the big chains have tech and marketing people to optimize websites and their cost-per click campaigns, these transformational programs of Booking.com, Trivago and TripAdvisor are squarely directed at making themselves more essential to smaller, independent hotels that don’t have the resources of the larger chains.

Massimiliano Piergentili's curator insight, November 25, 2015 1:01 PM

Novità su Novità .......è un torbillon senza fine....ma meglio cosi sempre cose nuove da imparare

Rescooped by Marie-Girouette from Hotel Marketing & Revenue Strategies
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Google Explains The New Way The Company Will Present Hotel Search Results

Google Explains The New Way The Company Will Present Hotel Search Results | Travel and you will smile | Scoop.it
“We recently released our latest report in the Skift Trends series, Deep Dive Into Google’s Travel Ambitions. Below is an extract. Get the full report here ”
Via Francesco Canzoniere
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Francesco Canzoniere's curator insight, November 26, 2015 6:35 AM

"...we built that (3-pack) unit and we put it on top of organic because everything in there is ranked organically. You can’t bid your way up to the top of that unit. That’s the new way we show hotels. We also still show the 10 blue links but that is the future of what we do. And that’s consistent with what Google is doing."

Francesc Pujol's curator insight, November 28, 2015 6:28 PM

"...we built that (3-pack) unit and we put it on top of organic because everything in there is ranked organically. You can’t bid your way up to the top of that unit. That’s the new way we show hotels. We also still show the 10 blue links but that is the future of what we do. And that’s consistent with what Google is doing."

Rescooped by Marie-Girouette from Hotel Marketing & Revenue Strategies
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Does Rate Parity Benefit or Hurt the Hotel Industry?

Does Rate Parity Benefit or Hurt the Hotel Industry? | Travel and you will smile | Scoop.it
“'Rate Parity' means room rates are equal across all channels, but would abolishing this mandate really benefit hoteliers all that much in the face of online travel agency competition?”
Via Francesco Canzoniere
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Francesco Canzoniere's curator insight, November 26, 2015 7:02 AM

"... the removal of rate parity would allow hoteliers to do whatever they want, but, then again, the hotel industry as a whole hasn’t proven it can market as effectively online as OTAs...."

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Comment la France compte attirer encore plus de touristes indiens

Comment la France compte attirer encore plus de touristes indiens | Travel and you will smile | Scoop.it
Atout France, l'agence de développement touristique de l'Etat, met en place depuis août et jusqu'à mi-octobre une campagne d'affichage en Inde valorisant le tourisme dans l'Hexagone.
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How hotel websites can improve the booking experience


Via Alexandre Guapyassu
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