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Travel and Social Media
Social Media strategies and tips for travel-related folks.
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How Social Media Impacts SEO

How Social Media Impacts SEO | Travel and Social Media | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex...
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Rescooped by Emily Friedlander from SEO and Social Media Marketing
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Why Social Is The Future Of Search

Why Social Is The Future Of Search | Travel and Social Media | Scoop.it

"Google wants to be a search engine that “understands exactly what you mean and gives you back exactly what you want.” To be able to accomplish this, Google and other search engines are integrating social media influence into their algorithms. 

 

For this reason I believe the Future of Search will become less about what we can control and more about our ability to create valuable content that others will want to share".

 

Read More: http://www.carriejkeenan.com/2013/03/24/guest-post-why-social-is-the-future-of-search/


Via Antonino Militello
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Neil Ferree's curator insight, March 25, 2013 5:46 PM

Social Shares is Becoming the New SEO is the H1 Title of an article I penned back on Feb 2012 • Since then, a mountain of metrics + articles + solid SEO market research has been authored that supports the idea that the more social shares your content marketing efforts triggers + acquires the more influence your social equity (Authority) will influence the SERPs

Filipe MS Bento's curator insight, March 26, 2013 11:48 PM

July 2009: defended my PhD Thesis proposal; guess what we proposed there?...

Really have to finish my PhD!
 

Lars Bredahl's curator insight, March 27, 2013 11:06 AM
Building a social community around your brand will become increasingly important.
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SkiftSeedlings: Four startups vying to become Facebook of travel

SkiftSeedlings: Four startups vying to become Facebook of travel | Travel and Social Media | Scoop.it
We'd love to see a startup prove the industry skeptics wrong and create a thriving community for global travelers of a certain mindset.
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Pinterest Introduces Analytics Platform

Pinterest Introduces Analytics Platform | Travel and Social Media | Scoop.it
Pinterest introduced a web-based analytics tool Tuesday morning, allowing site owners to track users' engagement with their sites on Pinterest.
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Remember, Facebook isn't a platform for you to use -- you are a platform for Facebook to use

Remember, Facebook isn't a platform for you to use -- you are a platform for Facebook to use | Travel and Social Media | Scoop.it
Facebook has come under fire from those who say the network is turning down the volume on their posts, but the bottom line is that the network can — and will — do whatever it wants with the algorithms controlling its news feed.
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Mr & Mrs Smith hops on Qwiki, an app for making videos on the fly

Mr & Mrs Smith hops on Qwiki, an app for making videos on the fly | Travel and Social Media | Scoop.it
The luxury hotel platform is an early adopter of Qwiki, an app that turns pictures and videos captured on an iPhone into quickly-edited movies for sharing and that has been downloaded 125,000 times since its launch last week.
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8 KPIs Your Content Marketing Measurement Should Include

8 KPIs Your Content Marketing Measurement Should Include | Travel and Social Media | Scoop.it
Web analytics and key performance indicators have come a long way since the days when marketers were measuring "hits" on a site. Here's a guide to what KPIs you should be measuring for your content...

Via Luis Costa
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Google+ Communities: A Beginner's Guide

Google+ Communities: A Beginner's Guide | Travel and Social Media | Scoop.it
Get started with Google+ Communities, Google's version of a group or forum.
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Facebook: 9 fresh examples of how travel marketers can unlock success

Facebook: 9 fresh examples of how travel marketers can unlock success | Travel and Social Media | Scoop.it
Tips from Facebook's travel lead in Europe's DACH region and marketers from major travel companies that have seen high conversion rates from social marketing.
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Rescooped by Emily Friedlander from Travel Marketing & Technology
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Social Is the New Normal for Travel Marketers

Social Is the New Normal for Travel Marketers | Travel and Social Media | Scoop.it
Going beyond fan counts and offers to create conversations...

Via Elise C.
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How Tech and Social Media Are Changing Travel [INFOGRAPHIC]

How Tech and Social Media Are Changing Travel [INFOGRAPHIC] | Travel and Social Media | Scoop.it
Just how much is technology changing the ways we travel? This infographic breaks it down.
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Buddymedia: Strategies for effective facebook wall posts

Great study by BuddyMedia on when, and what to post on brand facebook pages.
Emily Friedlander's insight:

Travel brands are towards the end, see table of contents.

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Vine Adds Trending Hashtags to Help Content Discovery

Vine Adds Trending Hashtags to Help Content Discovery | Travel and Social Media | Scoop.it
Today Vine introduced trending hashtags to its Explore section, making it easier for members to discover more content.
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Lean Startups | 5 Keys To Outstanding Lean Customer Support - LaunchRock

Lean Startups | 5 Keys To Outstanding Lean Customer Support - LaunchRock | Travel and Social Media | Scoop.it
5 keys to providing outstanding Lean Customer Support to maximize the benefits of support for your customers with MVP level resources.
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11 Common A/B Testing Myths BUSTED

11 Common A/B Testing Myths BUSTED | Travel and Social Media | Scoop.it
Read through the most common myths about A/B testing, and learn why they're sooo not true.
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Influence of content in travel industry [INFOGRAPHIC]

Influence of content in travel industry [INFOGRAPHIC] | Travel and Social Media | Scoop.it
In travel industry, its a proven fact that content matters a lot and it can make or break a traveler's buying decision.
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How Lonely Planet is winning the battle on social media

How Lonely Planet is winning the battle on social media | Travel and Social Media | Scoop.it
Lonely Planet has built a dedicated, engaged audience around the world by mixing big brand initiatives and projects tailed at specific audiences.
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What are some best practices in writing email subject lines?

What are some best practices in writing email subject lines? | Travel and Social Media | Scoop.it
Emily Friedlander's insight:

email!

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Social media in travel isn’t slowing down – it is evolving, with Twitter more than a social network

Social media in travel isn’t slowing down – it is evolving, with Twitter more than a social network | Travel and Social Media | Scoop.it
When you take the social out of Twitter, what do you get? A stripped down content management system.
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Developing Your Content Editorial Calendar for 2013

Developing Your Content Editorial Calendar for 2013 | Travel and Social Media | Scoop.it
Content marketing is becoming an increasingly popular tactic in digital marketing strategies across all industries.
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Travel Related Twitter Hashtags - Amateur Traveler Travel Podcast

Travel Related Twitter Hashtags - Amateur Traveler Travel Podcast | Travel and Social Media | Scoop.it
Emily Friedlander's insight:

#hashtag!

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Rescooped by Emily Friedlander from Travelopedia
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What’s pushing people to purchase on social media [INFOGRAPHIC]

What’s pushing people to purchase on social media [INFOGRAPHIC] | Travel and Social Media | Scoop.it
Lots of talk in recent months about purchasing via social networks, f-commerce and whether is will really take off

Via Ravi Kumar Ravindran
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Ravi Kumar Ravindran's curator insight, December 18, 2012 2:11 PM

Informative infographics. One more reason why we need to take serious our social media strategies.

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Best day to post on Facebook fan pages – and other helpful tips for travel brands [INFOGRAPHIC]

Best day to post on Facebook fan pages – and other helpful tips for travel brands [INFOGRAPHIC] | Travel and Social Media | Scoop.it
Is there a magic bullet for how travel brands can make the most of their thousands of fans on Facebook? Probably not - but some data analysis can help point the way.
Emily Friedlander's insight:

Social data for travel brands.

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