Travel and Media trends
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Social Ad Spending per User Remains Highest in North America

Social Ad Spending per User Remains Highest in North America | Travel and Media trends | Scoop.it
Social network ad spending is on the rise around the world, and spending per user is going up in every region even as new users continue to flock to social platforms.
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Watch out social media spending for 2014...

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Kinder Surprise denies gender bias with pink and blue eggs, plus five sexist marketing fails | Marketing Magazine

Kinder Surprise denies gender bias with pink and blue eggs, plus five sexist marketing fails | Marketing Magazine | Travel and Media trends | Scoop.it
Kinder Surprise denies gender bias with pink and blue eggs, plus five sexist marketing fails, Kinder Surprise risks becoming the latest brand to be accused of gender-bias next month, when it launches limited-edition blue and pink eggs, containing...
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Understanding the limitations of ad targeting | Marketing Magazine

Understanding the limitations of ad targeting | Marketing Magazine | Travel and Media trends | Scoop.it
Ad exchanges and programmatic buying can improve ad targeting, but there's danger, too, writes Jane Bainbridge. | Marketing Magazine
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Why The Destination Marketing Organization Model Is Broken

Why The Destination Marketing Organization Model Is Broken | Travel and Media trends | Scoop.it
Destination Marketing Organizations (DMO) are facing four key disruptors changing the travel industry landscape. Adapting their business model now means survival...
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Govt begins flurry of pitches including VisitBritain contest - Brand Republic News

Govt begins flurry of pitches including VisitBritain contest - Brand Republic News | Travel and Media trends | Scoop.it
VisitBritain has put its ad business out to tender through the Government Procurement Service, while a £4 million creative account for online security campaigns is also up for grabs. - Brand Republic
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VB news...

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Viral review: Qatar Airways creates an FC Barcelona utopia | Marketing Magazine

Viral review: Qatar Airways creates an FC Barcelona utopia | Marketing Magazine | Travel and Media trends | Scoop.it
Viral review: Qatar Airways creates an FC Barcelona utopia, Social video expert Unruly evaluates the latest viral campaign from Qatar Airways. | Marketing Magazine
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Ryanair's Michael O'Leary: 'Short of committing murder, bad publicity sells more seats' | Marketing Magazine

Ryanair's Michael O'Leary: 'Short of committing murder, bad publicity sells more seats' | Marketing Magazine | Travel and Media trends | Scoop.it
Amid reports that Ryanair is asking its pilots to fly more slowly to save money on fuel, Marketing spoke to chief executive Michael O'Leary about the value he places on marketing, advertising agencies, and bad publicity.
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Omnicom and Publicis Groupe to merge, creating world’s largest advertising company

Omnicom and Publicis Groupe to merge, creating world’s largest advertising company | Travel and Media trends | Scoop.it
PARIS — Omnicom Group Inc. and Publicis Groupe SA say they are combining in a “merger of equals” that will create the world’s largest advertising firm, one worth more than $35 billion.
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3 Reasons Why The DMO Will Not Survive | Travel 2.0 Consulting Group

3 Reasons Why The DMO Will Not Survive | Travel 2.0 Consulting Group | Travel and Media trends | Scoop.it
The traveler has changed. Forever. Yet destinations around the world continue to market, promote and advertise as if nothing has happened. Unless our strategy changes soon, there might not be many DMOs left.
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Travel a natural sector fit for social personalisation

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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How the new Gmail tabs could change email marketing

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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