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Five Business Lessons From Marathon Training - Forbes

Five Business Lessons From Marathon Training - Forbes | Transparent Marketing | Scoop.it
Five Business Lessons From Marathon Training
Forbes
In business, you can't let difficult challenges prevent you from following through with a plan. In fact, you must use the hardship you face as the driving force to see the commitment through.
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Employee Stock Ownership Plan (ESOP) - Investing Answers

Employee Stock Ownership Plan (ESOP) - Investing Answers | Transparent Marketing | Scoop.it
Employee Stock Ownership Plan (ESOP)
Investing Answers
Employee Stock Ownership Plan (ESOP).
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Transparent Marketing | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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Interesting Statistics of Top 5 Social Media Sites – an infographic /@BerriePelser

Interesting Statistics of Top 5 Social Media Sites – an infographic /@BerriePelser | Transparent Marketing | Scoop.it
Interesting Statistics of Top 5 Social Media Sites – an infographic Did you know that

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WordPress SEO & Social Media's curator insight, June 13, 2013 2:18 AM

Interesting Statistics of Top 5 Social Media Sites – an infographic /@BerriePelser

Frederique Niel's curator insight, June 13, 2013 10:55 AM

There are some Canadian stats for once. Very interesting to see the gender distribution on social media, I regret that they didn't include Pinterest.

Mindy M Walker's curator insight, June 13, 2013 12:19 PM

Sorry, I coudn't resist this inforgraphic. It's not current to 2013, but does present some data for provocative thought and analysis. For example, how can we explian the different usage rates between males and females on Reddit and Google+? This and other stats for consumers of data!

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To Be Authentic, Look Beyond Yourself

To Be Authentic, Look Beyond Yourself | Transparent Marketing | Scoop.it

Authenticity — what is it, who has it, and how do you get it? Most people associate authenticity with being true to oneself — or "walking the talk." But authenticity is actually a relational behavior, not a self-centered one.


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Creative Newsroom: Brand Storytelling at the Speed of Social

Creative Newsroom: Brand Storytelling at the Speed of Social | Transparent Marketing | Scoop.it

"In a previous post and accompanying white paper, we explored the real-time imperative – why brands are racing to create timely, visual content that matches their audience’s interests with breaking news and conversation trends, at the peak of the discussion.

 

But real-time marketing needs to be about more than just NOW. In order to be truly beneficial, a brand must align short-term, fleeting interest with the long-term brand narrative. In fact, increased emphasis on real-time makes it all the more important for brands to understand and articulate their brand story. Real-time opportunities are bright, shiny content opportunities that can easily distract a brand from its core story if they aren’t careful.


Successful, real-time content needs to be more than timely; it also must be relevant to the brand and resonate with your audience. This ensures that the content isn’t just anybody’s story, it’s your story, and helps advance the overall narrative of your brand."


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Customer Service and CRM: Best Practices Revealed | Cloud ...

Customer Service and CRM: Best Practices Revealed | Cloud ... | Transparent Marketing | Scoop.it
Want to create a service program that excels? Start by asking the right questions, to identify problems you need to solve, as well as the resulting business benefits.
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Authenticity – Life’s Secret Weapon | The TransForm Blog

Authenticity – Life’s Secret Weapon | The TransForm Blog | Transparent Marketing | Scoop.it

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Anita's curator insight, June 7, 2013 2:54 PM

Are you looking for authenticity or are you living it?

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Twitter / forrester: Customer experience leaders ...

Twitter / forrester: Customer experience leaders ... | Transparent Marketing | Scoop.it
RT @forrester: Customer experience leaders outperform the market by 43% – @nigelfenwick #ForrForum http://t.co/5k6tsaJ1G3

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KC Welles's insight:

No surprise there...

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How Grads can Effectively Showcase Soft Skills to Employers - Fox Business

How Grads can Effectively Showcase Soft Skills to Employers - Fox Business | Transparent Marketing | Scoop.it
How Grads can Effectively Showcase Soft Skills to Employers Fox Business “While field-specific knowledge is incredibly important when applying for jobs, most employers are interested in candidates who also have a broad range of skills and...
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Google cites 1st Amendment in transparency push - MarketWatch

SAN FRANCISCO (MarketWatch) - Google Inc. on Tuesday petitioned a court to let it publish separately national security government user-data requests, citing its rights under the First Amendment. The move expands on ...
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Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic

Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic | Transparent Marketing | Scoop.it

Read full Robin Good's insight below.

"OpenTopic is a news curation service which allows you to aggregate, monitor and filter any number of sources and to publish and share your selected ones to you selected outlets: from your WordPress site, to your social media channels and to your email newsletter engine..."

Request an invite here: http://www.opentopic.com


Via Robin Good, Giuseppe Mauriello
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Jose Jordan's curator insight, June 28, 2013 1:48 PM

OpenTopic es un servicio de curación de noticias que te permite agregar, monitorizar y filtrar cualquier número de fuentes para publicar y compartir tu selección en los sitios que prefieras desde WordPress,  canales de Social Media o boletín electrónico.

 

Dentro de OpenTopic puedes crear uno o más cuadros de mando "Topic". esencialmente muestra las páginas que donde se agregan nuevos contenidos y el contenido entrante de las fuentes que se especifiquen. Puedes saltar de un panel a otro topic con el clic de su ratón.

 

Para curar historias simplemente tienes que seleccionar los que son relevantes para tu público y se les proporciona un módulo de edición para modificar y personalizar el contenido de la historia. En este punto también se puede seleccionar en los (canales) que la historia será publicada y se puede personalizar la historia de manera diferente para cada uno de ellos.

 

Incluso hay una opción que te permite configurar algún tipo de curación automática, dándole la opción de establecer un conjunto de reglas sencillas, que cuando coincide, dará lugar a la publicación de una noticia.

 

OpenTopic te permite conectar a un mayor número de canales posibles, por lo que es fácil enviar de un lugar a tu sitio web, RSS, redes sociales y newsletter.

 

Por último, pero no menos importante, OpenTopic integra un servicio de análisis completo, capaz de informar y dar a conocer los resultados de su trabajo de curación a través de historias y canales de distribución.

 

 

Mi comentario: Excelente herramienta para redes sociales y community managers, así como especialistas de marketing web que necesitan el soporte eficaz para descubrir noticias relevantes sobre un tema y la publicación fácil de diferentes canales de una plataforma centralizada. Fácil de usar.

 

Solicitar una invitación aquí:http://www.opentopic.com/

 
Ness Crouch's curator insight, July 4, 2013 5:36 PM

I'm going to try this out! I could have everything in one place! I'm not sure if it will be as effective as my other tools but I'm willing to experiment.

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Turning Employees Into Businesspeople

Turning Employees Into Businesspeople | Transparent Marketing | Scoop.it
By Bill Fotsch How many people in your organization “get” the economics of the business? I can’t imagine any question that is so important to your company’s future prospects. I once worked with a t...
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4 Best Practices for Better Government Customer Service Delivery

4 Best Practices for Better Government Customer Service Delivery | Transparent Marketing | Scoop.it

Government agencies are adopting customer service best practices that have been tested and honed over the past several years by commercial brands and are utilizing them to quickly level up to even the most demanding customers’ service and support...


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Rosetta Carrington Lue's curator insight, May 11, 2013 6:25 PM

The author did a great job incorporating private sector best practices to improve government customer service delivery.

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Creative Newsroom: Brand Storytelling at the Speed of Social

CREATIVE NEWSROOMBRAND STORYTELLING AT THE SPEED OF SOCIAL

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Employee communications during times of change linked to job satisfaction: Report | Canadian HR Reporter

Employee communications during times of change linked to job satisfaction: Report | Canadian HR Reporter | Transparent Marketing | Scoop.it
Timely, honest, open internal communications important

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Ron McIntyre's curator insight, May 7, 2013 5:55 PM

Some good information for all leaders regarding commicating. This is based on Canadian statistics but I am sure US numbers are not a lot different.  How do you communicate?

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Advocates, Authenticity, and Content are Key to Reaching Readers | Publishing Perspectives

Advocates, Authenticity, and Content are Key to Reaching Readers | Publishing Perspectives | Transparent Marketing | Scoop.it

Marketing and media professionals share their insights on latest trends and innovations in book promotion from Tuesday's Publishing Perspectives Reaching Readers conference.

 

During the first half of Publishing Perspectives’ “Reaching Readers Conference” on Tuesday, panelists posed challenging questions against the backdrop of even more challenging statistics: Last year, $170 billion was spent on direct marketing and only a fraction of that reached potential readers; and only 7% of “word of mouth” marketing, arguably the most effective means of message spreading, happens online.

 

What are marketers supposed to do? Different morning panelists struggled to differentiate between the efficacy of traditional marketing campaign environments and their counterpoint, the crowded digital landscapes that are soaking up their precious resources....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 30, 2013 2:21 PM

Lots of lessons and tips for digital marketing pros.

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Customer Loyalty Best Practices Identified in New Survey - PR Newswire (press release)

Customer Loyalty Best Practices Identified in New Survey - PR Newswire (press release) | Transparent Marketing | Scoop.it
Customer Loyalty Best Practices Identified in New Survey
PR Newswire (press release)
By conducting the Customer Loyalty Survey, Impact Learning Systems gained valuable insight into Customer Loyalty best practices.
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10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog

10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog | Transparent Marketing | Scoop.it

After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

 

Many tools tried to add value and failed.  At least they tried.  The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter....


Via Jeff Domansky
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Suzana Biseul PRo's curator insight, June 13, 2013 4:16 AM

Pas mal tous ces outils!

Alison D. Gilbert's curator insight, June 13, 2013 7:30 PM

Oh good, I love to learn about new valuable tools and apps.

Elsie Whitelock's curator insight, June 14, 2013 8:50 AM

Lots of good info for Twitter tools here..

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Three Keys To Retail Success: Authenticity, Consistency, And Trust

Three Keys To Retail Success: Authenticity, Consistency, And Trust | Transparent Marketing | Scoop.it
I love to shop. I like going to the mall so I can browse in the windows of my favorite shops, find a great sale, and imagine what it would be like to walk into Louis Vuitton and pick out the latest handbag.

Via Riaz Khan
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