Entrepreneurs.my had the opportunity to interview Caitlin Burns, a Transmedia Producer with Starlight Runner Entertainment, a role which Caitlin creates and influences fictional universes that are familiar to millions worldwide.
It’s taken me this long to see the movie, and play the game. I had other stuff going on. But now here I am, with the three sitting loosely in my head together. Which has always been the intent of transmedia. Yes, another game conference buzzword dredged up from yesterday, that rarely sees reality. Yet here it is, nice and shiny, like Cinna’s eyeliner. Let’s take a look at all three, and see how they fit.
Today I took part in a panel session at MIPCube‘s sister event, MIPFormats, called Tech Up Your Format. The idea was that me; Mark Rowland, CEO of Indie Media, and Jonathan Laor of Applicaster, each gave ’10 tech commandments’ that people developing new TV show formats should follow when looking at interactive elements to their ideas.
See how new documentary production models are emerging through the latest ideas in cross-media audience engagement and why transmedia is becoming more and more important for factual programme producers. See examples of some of the most innovative factual transmedia projects from around the world.
A brief post from Helsinki Airport, as I’m off for six days of the craziness that is MIPCube, MIPFormats and MIPTV. As I look at the people and companies congregating on the Cote d’Azur, I’m once again struck by how difficult many of these will have when it comes to not only talking to each other, but actually understanding each other.
The slide below is from Stephen Anderson‘s deck on Perception Strategy - it’s well worth taking the time to read it but I pulled out this slide because it struck me how important these questions are for transmedia storytelling!
Today we have an indepth interview with Caitlin Burns, Transmedia Producer for Starlight Entertainment. Her career has featured work on such franchises as Avatar, The Pirates of the Caribbean, Tron Legacy, Halo, and more. Her latest project is a 3D broadcast series called Battle Castle on The History Channel. It's regularly promoted that what ultimately makes or breaks 3D in both cinema and gaming is the story...so who better to share their insights on MTBS than a professional story writer?
In Episode 6 of Virtually Policy, Burcu Bakioglu (Postdoctoral Fellow in New Media at Lawrence University) talks to Michael Andersen, senior editor of the Alternate Realty Gaming Network (argn.com), about transmedia fiction and games.
In the show, they explore how transmedia storytelling and multiple authorships are challenging the ‘romantic’ notion of author as solitary creator and how emerging issues are casting legal shadows on the inclusion and acknowledgement of fan content in developing creative forms.
How to Ride a Lion: A Call for a Higher Transmedia Criticism (Part One)
As people here on the west coast are getting ready for the April 6 Transmedia Hollywood conference to be held at the USC Cinema School (hint, hint - tickets still available), my old colleagues on the East Coast -- the fine folks in the Futures of Entertainment Consortium (formerly the Convergence Culture Consortium) which I helped to establish back at MIT -- released a significant new white paper which calls for more critical engagement with what does and does not work in the current generation of transmedia entertainment.
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