#transmediascoop
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#transmediascoop
The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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SCBWI Conference Sydney 2012: “Going Digital” | Jeni Mawter's Blog

On Saturday 30 June 2012, SCBWI Sydney combined with the NSW Writer's Centre for the Children's and Young Adults Literature Conference. I was fortunate to be on a panel for ‘Going Digital’ with esteemed book creators Hazel Edwards, Pamela Rushby, and Lesley Vamos (Chair Chris Cheng) and am sharing my talk fyi.

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Jamais Vu: TRON's "Next Day," or Nostalgia in the Age of Transmedia storytelling

Jamais Vu: TRON's "Next Day," or Nostalgia in the Age of Transmedia storytelling | #transmediascoop | Scoop.it

The most interesting paratext in the TRON transmedia franchise may be the viral clip, “The Next Day,” which positions itself narratively as what happens in the immediate aftermath of TRON: Legacy, once Sam returns from the Grid to take over the company.

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Sony Pictures Entertainment Calls on Starlight Runner Entertainment to Extend ‘Men In Black™’ Into Transmedia Space Across Multiple Platforms

Sony Pictures Entertainment Calls on Starlight Runner Entertainment to Extend ‘Men In Black™’ Into Transmedia Space Across Multiple Platforms | #transmediascoop | Scoop.it
Sony Pictures teamed up with transmedia production company to help extend the intellectual property of the Men in Black franchise across media and merchandise platformsNew York, NY (PRWEB) June 28, 2012 For Men in Black™ 3, which has earned more...
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Ford launches all-new Fusion with breakthrough transmedia marketing program

Ford launches all-new Fusion with breakthrough transmedia marketing program | #transmediascoop | Scoop.it

Ford announces a new social consumer program for the highly anticipated all-new Ford Fusion that aims to shatter the bounds of immersive entertainment with “Random Acts of Fusion.” The unique transmedia marketing initiative promises to be as groundbreaking as the all-new Ford Fusion – a vehicle poised to dramatically change the face of the midsize car segment, delivering an entertaining and experiential introduction for the new sedan.

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Small Town Tourism and Transmedia Storytelling – Transmedia Storyteller

Small towns around America have histories that offer a foundation for transmedia storytelling to bring in visitors and customers for local retailers. The Roswell Experience is a location-based story told across 32 locations in Roswell, New Mexico which uses a fictional alien, Vrillon, to introduce visitors to the area’s rich history.

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Digital media from the inside out - DIGITAL MEDIA FROM THE INSIDE OUT - (TRANS)MEDIA: FROM LIVE TO WEB AND BACK (WRYD CON, Part Two)

Digital media from the inside out - DIGITAL MEDIA FROM THE INSIDE OUT - (TRANS)MEDIA: FROM LIVE TO WEB AND BACK (WRYD CON, Part Two) | #transmediascoop | Scoop.it
‘Twas a first for me, talking to an audience in costume: glance up from the computer scr...
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When All Media is Social | | Edelman Good PurposeEdelman Good Purpose

When All Media is Social | | Edelman Good PurposeEdelman Good Purpose | #transmediascoop | Scoop.it

We have re-posted below excerpts from Richard Edelman’s keynote speech, When All Media is Social: Navigating the Future of Communications, which highlights the growing importance of purpose in earning companies the license to lead. The speech then breaks down our new media landscape, with its overwhelming focus on digital. All the while, Richard emphasizes the necessity of PR in delivering messages and inspiring conversation in today’s overcrowded, radically transparent world.

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‘Transmedia’ a copyright grey area

‘Transmedia’ a copyright grey area | #transmediascoop | Scoop.it

In shared story worlds or transmedia projects, fans are often encouraged to create title, character or story-based fan boards, games, videos or other content based on their favourite video game, movie or television series. Is this considered copyright infringement?

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ACG Unabridged: J.C. Hutchins - Deus Ex Machinatio - Andrea Phillips

ACG Unabridged: J.C. Hutchins - Deus Ex Machinatio - Andrea Phillips | #transmediascoop | Scoop.it
In today's penultimate installment of ACG Unabridged, I bring you J.C. Hutchins , podcasting pioneer and master storyteller known for such projects as Seventh Son and Personal Effects: Dark Art.
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Ultimate Storytelling: The Power of Alternate Reality Marketing

Ultimate Storytelling: The Power of Alternate Reality Marketing | #transmediascoop | Scoop.it
Are there content marketing techniques out there so engaging that they can transform the physical world around us? This post explores how marketers are leveraging alternate reality games...
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Supercalifragilisticexpialidocious: Brands and transmedia

Supercalifragilisticexpialidocious: Brands and transmedia | #transmediascoop | Scoop.it

I was interviewed by Stefania from Italian magazine Subvertising last week. It was an interesting interview, that really made me think through my stance on brands and transmedia – the how, the why, and the why nots.

One point I feel the need to elaborate a little bit on is how I think brands and companies easily can benefit from applying transmedia storytelling methods for their products as well as for their brands and companies.

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Sheffield Doc Fest: a few brilliant projects | i-docs

Sheffield Doc Fest: a few brilliant projects | i-docs | #transmediascoop | Scoop.it
Not everyone (including me) was lucky enough to be at Sheffield Doc Fest this year, but luckily some of the i-Docs team were and I was able to avidly follow ...
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Creating The Code: A BBC Transmedia Documentary

Creating The Code: A BBC Transmedia Documentary | #transmediascoop | Scoop.it

In this session, we talk about the challenging journey of The Code from its inception, through design, production and delivery, we explore the best practices for making similar projects, and we reveal audience figures and engagement numbers from the experience.

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Closing the Gap 2012: Transmedia sessions in Bari, Italy

Closing the Gap 2012: Transmedia sessions in Bari, Italy | #transmediascoop | Scoop.it
I’ve just got back from tutoring and lecturing at Closing the Gap, a media financing course conducted by PeacefulFish under the aegis of MEDIA. Well-organised, in-depth and destined to get mu...
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Another Crack in the Mass Media Wall | Digital Dorr

Another Crack in the Mass Media Wall | Digital Dorr | #transmediascoop | Scoop.it

Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees and movie box office receipts. This revenue is gathered by various gatekeepers, who take a cut and then send monies back to production companies, movie studios, and cable networks who provide the programming that keeps the ecosystem filled with content.

A new crack in this mass media ecosystem is now affecting that money flow.

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Q&A with cross-platform producer Arnaud Colinart: “Transmedia is nothing more than a buzzword”

Q&A with cross-platform producer Arnaud Colinart: “Transmedia is nothing more than a buzzword” | #transmediascoop | Scoop.it

What does it mean to be a transmedia producer today? How do you launch projects? Are broadcasters ready?

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Turnstyle » INTERVIEW: Jeff Gomez, CEO of Starlight Runner Entertainment

Turnstyle » INTERVIEW: Jeff Gomez, CEO of Starlight Runner Entertainment | #transmediascoop | Scoop.it

Starlight Runner Entertainment lists the biggest names in entertainment as clients: Disney, James Cameron, and Microsoft have all used the services of the company Jeff Gomez founded. Basically: Starlight Runner maps universes of imagination so that all of the different creatives that companies employ can get their bearings in the lands of the imagination.

Give all that you might be surprised to learn how it all ties into Dungeons & Dragons, and where a young Vin Diesel fits into all this. Turnstyle’s Noah Nelson spoke with Jeff Gomez at this year’s TriWyrd Convention in Coast Mesa, California.

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Digital media from the inside out - DIGITAL MEDIA FROM THE INSIDE OUT - THE HORMONAL THEORY OF MEDIA OBSESSION (WRYD CON, Part One)

Digital media from the inside out - DIGITAL MEDIA FROM THE INSIDE OUT - THE HORMONAL THEORY OF MEDIA OBSESSION (WRYD CON, Part One) | #transmediascoop | Scoop.it
WyrdCom is a convention created three years ago to give Live-Action Role Players (LARPers) a deep ...
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Transmedia – An entire forest instead of a sole tree? | The Story Department

Transmedia – An entire forest instead of a sole tree? | The Story Department | #transmediascoop | Scoop.it

I just installed the Drum Media app on my IPad. Why? Because last night whilst waiting for my washing to dry at the laundromat, I read an interesting story in The Drum Media Magazine that at the midpoint suggested ‘there’s more to this story on the Ipad’.

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Turnstyle » Alison Norrington: Transmedia and Storytelling

Turnstyle » Alison Norrington: Transmedia and Storytelling | #transmediascoop | Scoop.it

Author and transmedia expert Alison Norrington (@StoryCentral) turned the most unlikely of genres: the rom-com novel, into a beachhead for transmedia storytelling. Thanks to her experience in multi-platform storytelling she’s now the chair of the StoryWorld conference. Norrington spoke with Turnstyle News’ Noah Nelson about how she found herself emeshed in the world of transmedia at this year’s TriWryd conference in Costa Mesa, California over the last weekend.

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Books that have a Transmedia Component | Jeni Mawter's Blog

For the upcoming SCBWI Conference Sydney 2012 I will be speaking on a panel, 'Going Digital'. I have put together a preliminary list of published books with Transmedia Elements as follows:

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When worlds collide: an interview with Nuno Bernardo | Goji

When worlds collide: an interview with Nuno Bernardo | Goji | #transmediascoop | Scoop.it

CEO of multinational production company beActive, Nuno Bernardo is an award-winning and Emmy-nominated writer/producer/publisher with several years of experience in transmedia production. He’s just launched his latest project, Collider World, an epic sci-fi story told across a range of media platforms. Goji editor Ally Millar recently caught up with Nuno to get the low-down on what’s shaping up to be a major event

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Talking Transmedia with Nick DeMartino

Talking Transmedia with Nick DeMartino | #transmediascoop | Scoop.it

As a follow-up to yesterday’s Q&A with media specialist Andy Plemmons and as an additional supplement to the transmedia piece in this month’s magazine, here’s a slightly extended conversation with Nick DeMartino, one of the true thought leaders in the field. I became familiar with his insights in this area from a series of widely read, and remarkably accessible, posts that he wrote last year for Tribeca’s “Future of Film” blog.

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ACG Unabridged: Caitlin Burns - Deus Ex Machinatio - Andrea Phillips

ACG Unabridged: Caitlin Burns - Deus Ex Machinatio - Andrea Phillips | #transmediascoop | Scoop.it

Caitlin Burns is not just an indie creative light with Jurassic Park Slope, not just rocking the Hollywood IP at Starlight Runner Entertainment, but is also the PGA's first official Transmedia Producer and is now serving on the PGA's New Media Council as well.

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