Transmedia doesn’t mean what you think it does. You may have heard of this term “transmedia,” it is one of the buzzwords that has spread through the literature, film, TV, and gaming industries in the last few years. I have. I have lived and breathed it for years, even before it was called transmedia. I’ve given hundreds of talks around the world about what it apparently is and could be. I wrote the first PhD on Transmedia Practice, where I argued it cannot be defined by an end point – projects that involve the continuation of a narrative across more than two media for instance – and instead it represents a change in the way people create.
Tim Kring remembers the day in third grade when an overseas letter arrived for him through a school-sponsored pen pal program. “It was from a little boy in Indonesia, written on that flimsy airmail stationery,” he recalls.
My main beef with the panel came from the definition and application of what Hsia describes as a “transmedia” approach to audience engagement. Hsia quickly explained transmedia as extending a show or the Bravo brand across multiple platforms – mainly from TV to their site and social sites. For a cable network show, the approach is no doubt innovative, but transmedia? I would define it differently.
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy.
Last night James Curcio, manager of Modern Mythology, and I had a fascinating conversation about transmedia: the challenges of creating it but especially the even greater challenge of getting people to fully commit to the storyline(s).
How do you really create monetizable production and distribution pipelines, artwork and 40 characters that fit all platforms? How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP.
Transmedia is about storytelling across multiple platforms, or basically, integrating online and offline experiences. “In transmedia, elements of a story are dispersed systematically across multiple media platforms, each making their own unique contribution to the whole.“ And when done right, transmedia puts a brand message on surround sound with the audience right in the middle.
At SXSW 2011, there was much talk about transmedia as an up-and-coming trend. But this year, there are brands that actually have transmedia case studies to share.
I'm working at the USC Annenberg Innovation Lab, in partnership with The Alchemists, to extend the principles of transmedia storytelling into the exciting realm of children’s entertainment and education by exploring the transmedia storytelling opportunities presented by Flotsam - a visual representation that encourages all to discover the fantastical story of the oceans and our relationship to i
For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading. These ten people don't necessarily overlap that much, and would therefore be a good combined starting point for anyone looking to learn more about transmeda.
Mike Daisey’s The Agony and Ecstasy of Steve Jobs has been a news sensation sensation since last year. It brought attention to the poor working conditions for Chinese laborers in FoxConn factories that make most of Apple’s devices. Yesterday, the story surged again. This time, the news was about Mike, himself. In an episode titled “Retraction,” Mike admitted to “This American Life” host Ira Glass certain portions of his monologue are fiction. Now, the issue of truth – not only in journalism but also in theater – is being called into question.
A short post on a matter I feel is not taken into consideration enough when drawing up a transmedia project (a failure I’ve been guilty of as well); the challenge to not only dream of success, but actually also plan for it and execute said plans.
A little under a week ago, the San Diego-based human rights group, Invisible Children, posted its Kony 2012 video through YouTube and encouraged its base of supporters to help spread the word. By midafternoon Sunday, the Youtube video had been watched more than 71 million times and the hashtag #Kony2012 has been a trending topic on Twitter throughout much of this time.
This presentation highlights the power to engage students through transmedia storytelling. For three weeks in Feb 2012, 600 students across Florida worked in teams of five to role-play c-level executives.
The Fantastic Flying Adventures of Mr. Morris Lessmore is a touching film about a man's adventures with books. The movie does not contain dialog but there is an expressive musical track. If you haven't seen the movie take a look at the trailer.
I’ll be honest: I wasn’t that excited about going to Digital Hollywood today. I’ve become a little burned out on conferences and the often circular nature of panel discussion. However, despite my expectations (or perhaps because of them), I thought Digital Hollywood in New York today was superb, with a ton of solid insight into both creative and business endeavors.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.