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The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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Ultimate Storytelling: The Power of Alternate Reality Marketing

Ultimate Storytelling: The Power of Alternate Reality Marketing | #transmediascoop | Scoop.it
Are there content marketing techniques out there so engaging that they can transform the physical world around us? This post explores how marketers are leveraging alternate reality games...
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Supercalifragilisticexpialidocious: Brands and transmedia

Supercalifragilisticexpialidocious: Brands and transmedia | #transmediascoop | Scoop.it

I was interviewed by Stefania from Italian magazine Subvertising last week. It was an interesting interview, that really made me think through my stance on brands and transmedia – the how, the why, and the why nots.

One point I feel the need to elaborate a little bit on is how I think brands and companies easily can benefit from applying transmedia storytelling methods for their products as well as for their brands and companies.

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Sheffield Doc Fest: a few brilliant projects | i-docs

Sheffield Doc Fest: a few brilliant projects | i-docs | #transmediascoop | Scoop.it
Not everyone (including me) was lucky enough to be at Sheffield Doc Fest this year, but luckily some of the i-Docs team were and I was able to avidly follow ...
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Creating The Code: A BBC Transmedia Documentary

Creating The Code: A BBC Transmedia Documentary | #transmediascoop | Scoop.it

In this session, we talk about the challenging journey of The Code from its inception, through design, production and delivery, we explore the best practices for making similar projects, and we reveal audience figures and engagement numbers from the experience.

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How Big Brands Create Social Media Campaigns

How Big Brands Create Social Media Campaigns | #transmediascoop | Scoop.it
Ever wonder how big brands launch social media campaigns? Here's how.
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Getting Started with SagaWriter

Welcome to SagaWriter, the new tool from SocialSamba.com that allows you to create scripted social stories, similar to www.hashtagkiller.com. In this video w...

Via Sandrine Joly
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Prometheus and the Midichlorian Problem: When Storytellers Should STFU

I don’t normally blog. By the time I’ve thought through what I want to say, someone else has usually said it more eloquently, so I tend to retweet or link or lazily point in their direction. Bu...
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Podcast: StoryForward, Episode 012 — David Varela | J.C. Hutchins: New Fiction And Author Updates

Podcast: StoryForward, Episode 012 — David Varela | J.C. Hutchins: New Fiction And Author Updates | #transmediascoop | Scoop.it

Steve and J.C. welcome transmedia writer and producerDavid Varela (davidvarela.com). Their discussion includes a history of his past ARG/transmedia work and his current project, a transmedia live theater event, The Seed.

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Supercalifragilisticexpialidocious: Cross Video Days Wrapup

Supercalifragilisticexpialidocious: Cross Video Days Wrapup | #transmediascoop | Scoop.it

Cross Video Days Writeup - short and perhaps even to the point.

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Sherlock: A Study in Series Reboots

Sherlock: A Study in Series Reboots | #transmediascoop | Scoop.it
Sherlock Holmes is pretty popular guy these days in the entertainment world. Guy Ritchie’s two films starring Robert Downey Jr. and Jude Law amassed serious box office bucks, and CBS has a new...
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5 Lessons For Storytellers From The Transmedia World

5 Lessons For Storytellers From The Transmedia World | #transmediascoop | Scoop.it
In April of 2001, a close friend sent me a link to the "Anti-Robot Militia," which was just like it sounds: a hate group against robots. One click later, I was hopelessly hooked on a marketing campaign for the film A.I.
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Supercalifragilisticexpialidocious: Transmedia and response

Supercalifragilisticexpialidocious: Transmedia and response | #transmediascoop | Scoop.it

A brief post to highlight what I feel is an important thing to take into consideration in transmedia projects

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Digital PR Talk: Why Ridley Scott chose to take the Transmedia path to publicity for Prometheus

Digital PR Talk: Why Ridley Scott chose to take the Transmedia path to publicity for Prometheus | #transmediascoop | Scoop.it

When you're creating a prequel to a film which is over 35 years old, how do you ensure the modern generation of cinema-goers can get excited about it?

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When worlds collide: an interview with Nuno Bernardo | Goji

When worlds collide: an interview with Nuno Bernardo | Goji | #transmediascoop | Scoop.it

CEO of multinational production company beActive, Nuno Bernardo is an award-winning and Emmy-nominated writer/producer/publisher with several years of experience in transmedia production. He’s just launched his latest project, Collider World, an epic sci-fi story told across a range of media platforms. Goji editor Ally Millar recently caught up with Nuno to get the low-down on what’s shaping up to be a major event

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Talking Transmedia with Nick DeMartino

Talking Transmedia with Nick DeMartino | #transmediascoop | Scoop.it

As a follow-up to yesterday’s Q&A with media specialist Andy Plemmons and as an additional supplement to the transmedia piece in this month’s magazine, here’s a slightly extended conversation with Nick DeMartino, one of the true thought leaders in the field. I became familiar with his insights in this area from a series of widely read, and remarkably accessible, posts that he wrote last year for Tribeca’s “Future of Film” blog.

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ACG Unabridged: Caitlin Burns - Deus Ex Machinatio - Andrea Phillips

ACG Unabridged: Caitlin Burns - Deus Ex Machinatio - Andrea Phillips | #transmediascoop | Scoop.it

Caitlin Burns is not just an indie creative light with Jurassic Park Slope, not just rocking the Hollywood IP at Starlight Runner Entertainment, but is also the PGA's first official Transmedia Producer and is now serving on the PGA's New Media Council as well.

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How education can become more gameful | Transmedia Storytelling Berlin

How education can become more gameful | Transmedia Storytelling Berlin | #transmediascoop | Scoop.it

For our latest TMSB-evening in June, we invited Jeff Watson (T, F) to speak about the topic “How education can become more gameful”. In 2011 he invented an environmental game and participatory spectacle, as he calls it, for the USC School of Cinematic Arts. The game was called “Reality Ends Here” and it was completely optional for the students to take part in it. Therefore it was more like a secret and underground game with less Hollywood but more Godard character and there was no direct invitation to take part.

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Subvertising | Transmedia storytelling and branded content FREE digital magazine

I was interviewed in the latest issue of Subvertising, talking a lot about brands and transmedia. I believe - or at least hope - some of the answers might just be of use to someone.

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Les Films d'ici launches transmedia project Gare du Nord

Les Films d'ici launches transmedia project Gare du Nord | #transmediascoop | Scoop.it
Filmmaker Claire Simon’s transmedia exploration of Paris’ Gare du Nord station was one of 29 projects presented at Cross Video Days this week.
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013: Everyone Was Having Fun

013: Everyone Was Having Fun | #transmediascoop | Scoop.it

We celebrate the 10th Anniversary of ARG websites Unfiction and ARGNet in this history-packed episode. Guests Sean C. Stacey (Unfiction), Jonathan Waite and Michael Andersen (ARGNet) join Steve and J.C. and look back at the early days of Alternate Reality Games. In this retrospective, they talk about highlights of the past 10 years, where things have come, and what the future may hold.

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Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You

Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You | #transmediascoop | Scoop.it
For Ogilvy Entertainment's Marks, brands looking to take their storytelling multiplatform should seek inspiration from Star Wars...
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Meanland — Some Things I’ve Learned from Transmedia Worldbuilding · Meanjin

Over the years I’ve been sent plenty of scripts or films to analyse and give recommendations on transmedia expansions. I cannot tell you the amount of times I have found this incredibly difficult. Why? Because they’re written to be a comprehensive whole, to start and finish elegantly within the single film—there are no unexplored moments.

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Open Settings, Closed Stories, and Creative Commons

Open Settings, Closed Stories, and Creative Commons | #transmediascoop | Scoop.it

The following is a guest post from Corey Reid, creator of the Dino-Pirates of Ninja Island shared story world. Corey talks about the benefits of combining an open world setting with traditional, linear stories and why (and how!) he’s using Creative Commons to integrate a collaborative world building framework with a structure for commercialization of stories set in that open world.

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How A Startup Grew 600 Percent By Telling The Story Behind Products

How A Startup Grew 600 Percent By Telling The Story Behind Products | #transmediascoop | Scoop.it
The story of AHAlife proves how storytelling can transform a business.
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A Transformed Media Environment | Edelman Australia Blog

A Transformed Media Environment | Edelman Australia Blog | #transmediascoop | Scoop.it

With the continual growth of social media channels and the ease at which people can access and disseminate information, it is not only the media industry that has dealt with the implications.

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