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#transmediascoop
The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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Even SXSW Panels Can Be Wrong

Even SXSW Panels Can Be Wrong | #transmediascoop | Scoop.it

My main beef with the panel came from the definition and application of what Hsia describes as a “transmedia” approach to audience engagement. Hsia quickly explained transmedia as extending a show or the Bravo brand across multiple platforms – mainly from TV to their site and social sites. For a cable network show, the approach is no doubt innovative, but transmedia? I would define it differently.

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Transmedia Storytelling at SXSW Interactive

Transmedia Storytelling at SXSW Interactive | #transmediascoop | Scoop.it

This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. 

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Modern Mythology: A Simple Model for Transmedia Narrative

Modern Mythology: A Simple Model for Transmedia Narrative | #transmediascoop | Scoop.it

Last night James Curcio, manager of Modern Mythology, and I had a fascinating conversation about transmedia: the challenges of creating it but especially the even greater challenge of getting people to fully commit to the storyline(s).

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Playing With the Monster: How to Build a Successful Trans-media Project | Ida BRINCK-LUND

Playing With the Monster: How to Build a Successful Trans-media Project | Ida BRINCK-LUND | #transmediascoop | Scoop.it

How do you really create monetizable production and distribution pipelines, artwork and 40 characters that fit all platforms? How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP.

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Ms. Adverthinker » Doing Transmedia Right #SXSWi

Ms. Adverthinker » Doing Transmedia Right #SXSWi | #transmediascoop | Scoop.it

Transmedia is about storytelling across multiple platforms, or basically, integrating online and offline experiences. “In transmedia, elements of a story are dispersed systematically across multiple media platforms, each making their own unique contribution to the whole.“ And when done right, transmedia puts a brand message on surround sound with the audience right in the middle.

At SXSW 2011, there was much talk about transmedia as an up-and-coming trend. But this year, there are brands that actually have transmedia case studies to share.

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Recommended Transmedia Reading 3/10/12

Recommended Transmedia Reading 3/10/12 | #transmediascoop | Scoop.it
We’re about at the end of the first quarter of 2012, and things are about to get interesting. As I write this, South by Southwest interactive has just started; it is sure to yield some innova...
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Erin B. Reilly: Flotsam: A Transmedia Play Experience

Erin B. Reilly: Flotsam: A Transmedia Play Experience | #transmediascoop | Scoop.it

I'm working at the USC Annenberg Innovation Lab, in partnership with The Alchemists, to extend the principles of transmedia storytelling into the exciting realm of children’s entertainment and education by exploring the transmedia storytelling opportunities presented by Flotsam - a visual representation that encourages all to discover the fantastical story of the oceans and our relationship to i

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Legal Issues Created by Story World Communities and Transmedia | Legal Talk Network

Legal Issues Created by Story World Communities and Transmedia | Legal Talk Network | #transmediascoop | Scoop.it

The rise of interactive story world communities and transmedia marketing campaigns has brought about scores of intellectual property, copyright law and creation rights issues. Lawyer2Lawyer co-hosts and attorneys, Bob Ambrogi and Craig Williams, bring together Esther Lim, the Founder of The Estuary and Scott Walker, the President of Brain Candy, for an in-depth analysis of the questions and concerns generated by collaborative entertainment and multi-platform interactive engagement.

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004: Michel Reilhac – The State of Transmedia Storytelling In Europe, and ‘Poetic Intention’

004: Michel Reilhac – The State of Transmedia Storytelling In Europe, and ‘Poetic Intention’ | #transmediascoop | Scoop.it

Hosts Steve Peters and J.C. Hutchins have a fascinating chat with Michel Reilhac, who is the Executive Director of Arte France Cinéma and Director of Film Acquisitions for ARTE France. A passionate evangelist of Transmedia Storytelling, Michel shares his experiences pitching and producing projects in Europe, and talks about the changing transmedia landscape there.

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Interview with Bob Chapin of “The Hunted”

Interview with Bob Chapin of “The Hunted” | #transmediascoop | Scoop.it
Bob Chapin shares his inspiration for the shared story world, The Hunted, a project that's been running for over a decade.
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narrative now: Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1

narrative now: Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1 | #transmediascoop | Scoop.it

Here’s my favourite recent integrated transmedia production. I put this one together for a talk for the Transmédia Journées Festival in Montreal and I’m still a little OCD about following the Sherlock Twitter streams. 

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Transmedia L.A. » Video of Alex Leavitt’s Presentation

The livestream recording of Alex Leavitt‘s presentation from last night’s meetup is available below (recorded at the USC’s Annenberg School of Communication)!

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TribecaFilm.com | Future of Film | 18 Days In Egypt: How We Launched Our Web-Native Documentary

TribecaFilm.com | Future of Film | 18 Days In Egypt: How We Launched Our Web-Native Documentary | #transmediascoop | Scoop.it

On January 25, 2012, the one-year anniversary of the start of the Egyptian revolution, we launched 18DaysinEgypt.com. No red carpet, no world premiere. It was a moment that we had spent many months building towards, but the site was not our final product. The launch was the beginning of our documentary about the revolution. Our audience is our collaborator.

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Live coverage @Jeff_Gomez :: Meet The Media Guru #mmggomez

Transmedia. Sinfonie narrative. Brand Extension.
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Confessions of an Aca/Fan: Archives: Contextualizing #Kony2012: Invisible Children, Spreadable Media, and Transmedia Activism

Confessions of an Aca/Fan: Archives: Contextualizing #Kony2012: Invisible Children, Spreadable Media, and Transmedia Activism | #transmediascoop | Scoop.it

A little under a week ago, the San Diego-based human rights group, Invisible Children, posted its Kony 2012 video through YouTube and encouraged its base of supporters to help spread the word. By midafternoon Sunday, the Youtube video had been watched more than 71 million times and the hashtag #Kony2012 has been a trending topic on Twitter throughout much of this time.

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Transmedia in Education

This presentation highlights the power to engage students through transmedia storytelling. For three weeks in Feb 2012, 600 students across Florida worked in teams of five to role-play c-level executives.

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PCC Library Technology Blog: Transmedia and Mr. Morris Lessmore

The Fantastic Flying Adventures of Mr. Morris Lessmore is a touching film about a man's adventures with books. The movie does not contain dialog but there is an expressive musical track. If you haven't seen the movie take a look at the trailer.

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SXSW Watch: The Transmedia of Top Chef | Entertainment | TIME.com

SXSW Watch: The Transmedia of Top Chef | Entertainment | TIME.com | #transmediascoop | Scoop.it
One of the TV buzzwords I've been hearing this year at South by Southwest is "transmedia." Which, you may be surprised to find, is not a reference to RuPaul's Drag Race.
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Thoughts on Digital Hollywood New York – March 2012

Thoughts on Digital Hollywood New York – March 2012 | #transmediascoop | Scoop.it

I’ll be honest: I wasn’t that excited about going to Digital Hollywood today. I’ve become a little burned out on conferences and the often circular nature of panel discussion. However, despite my expectations (or perhaps because of them), I thought Digital Hollywood in New York today was superb, with a ton of solid insight into both creative and business endeavors.

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A Few Thoughts On John Carter (Formerly “Of Mars”)

A Few Thoughts On John Carter (Formerly “Of Mars”) | #transmediascoop | Scoop.it
If any movie ever begged for a transmedia push, it’s “John Carter.” By now, most people know that the tracking for this film has been abysmal. According to the Hollywood Reporter:

Tracking released Monday showed that unaided awareness was only at 9 percent — compared with 14 percent for The Hunger Games, which doesn’t open until March 23.

I’ve seen other pieces saying that the film has some of the worst tracking scores in movie history. Basically, this means that only a few people know about this movie and that practically no one wants to see it.

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Nuno Bernardo: Transmedia in Documentary Storytelling

Nuno Bernardo: Transmedia in Documentary Storytelling | #transmediascoop | Scoop.it

Transmedia is seen by the TV industry as a tool – some call it a gimmick – to engage young audiences around scripted formats and franchises. It’s clear that this demographic includes most early adopters of new technologies. But with the success of new smartphones, tablets and social media services, all types of audiences are getting savvier and demanding more engaging content that they can take with them everywhere.

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4 Tips for Creating a Consistent Transmedia Content Strategy

4 Tips for Creating a Consistent Transmedia Content Strategy | #transmediascoop | Scoop.it
A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact.

Via Hans Heesterbeek
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Zombies Ate My City – Awesome name, awesome game

Zombies Ate My City – Awesome name, awesome game | #transmediascoop | Scoop.it

It has been a while since we blogged about Zombies Ate My City. It was last year and they wanted a bunch of our fans to go along to help with the filming – and when we say help, we mean dress up as zombies and go eat some brains.

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Relium Media and Transmedia

Relium Media and Transmedia | #transmediascoop | Scoop.it
Print isn’t dead. It just needs some holistic medicine. Not literally, but what if young adult fiction came along with movies and comic books (available in print and digital formats)?
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Transmedia Spotlight: Prison Dancer

Prison Dancer. The title itself conjures an iron cage and the love it cannot thwart, the enmity it cannot squelch, the ambition it cannot repress. Billed as “Glee meets Miss Saigon wrapped in a choose your own adventure” (or maybe Oz meets Smash at a sing-along?), Prison Dancer also promises a sometimes lighthearted take “inspired by, but not based on” the lives of inmates in the maximum-security prison at Cebu, in the Philippines, whose en masse choreography of Thriller went viral on YouTube a few years ago and launched something of a group career for the incarcerated men.

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