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#transmediascoop
The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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The Amazing Spider-Man: Transmedia Ramps Up

The Amazing Spider-Man: Transmedia Ramps Up | #transmediascoop | Scoop.it
If you’re in a major city, you may have seen some of the interesting live action marketing Sony has undertaken with fans to promote Marc Webb’s highly anticipated The Amazing Spider-Ma...
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Supercalifragilisticexpialidocious: Ten Transmedia People - Spring 2012 Edition

Supercalifragilisticexpialidocious: Ten Transmedia People - Spring 2012 Edition | #transmediascoop | Scoop.it

For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading. These ten people don't necessarily overlap that much, and would therefore be a good combined starting point for anyone looking to learn more about transmeda. 

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the transmedia and transgressions of mike daisey | james carter

the transmedia and transgressions of mike daisey | james carter | #transmediascoop | Scoop.it

Mike Daisey’s The Agony and Ecstasy of Steve Jobs has been a news sensation sensation since last year. It brought attention to the poor working conditions for Chinese laborers in FoxConn factories that make most of Apple’s devices. Yesterday, the story surged again. This time, the news was about Mike, himself. In an episode titled “Retraction,” Mike admitted to “This American Life” host Ira Glass certain portions of his monologue are fiction. Now, the issue of truth – not only in journalism but also in theater – is being called into question.

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Transmedia storytelling: Expanding your reach

Transmedia storytelling: Expanding your reach | #transmediascoop | Scoop.it
Learn how to take your basic story, segment, expand, find new points of leverage to highlight and then engage your audience through additional communications platforms.
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Transmedia: A New Model of Learning

Transmedia: A New Model of Learning | #transmediascoop | Scoop.it

Students today are too often a square 21st-century peg in a round 19th-century hole. Young children bring a natural digital proficiency to school that doesn’t mesh well with the traditional school ...

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Super Folk: Marvel’s Digital Comics Line, DC’s New Website and Creator Changes, Sales Surge in February

Super Folk: Marvel’s Digital Comics Line, DC’s New Website and Creator Changes, Sales Surge in February | #transmediascoop | Scoop.it
It was a busy week in DC and Marvel news with DC's new website and Marvel's announcement of two ambitious digital initiatives, including a new line of original webcomics.
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Supercalifragilisticexpialidocious: Planning for success in transmedia

Supercalifragilisticexpialidocious: Planning for success in transmedia | #transmediascoop | Scoop.it

A short post on a matter I feel is not taken into consideration enough when drawing up a transmedia project (a failure I’ve been guilty of as well); the challenge to not only dream of success, but actually also plan for it and execute said plans.

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Live coverage @Jeff_Gomez :: Meet The Media Guru #mmggomez

Transmedia. Sinfonie narrative. Brand Extension.
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Confessions of an Aca/Fan: Archives: Contextualizing #Kony2012: Invisible Children, Spreadable Media, and Transmedia Activism

Confessions of an Aca/Fan: Archives: Contextualizing #Kony2012: Invisible Children, Spreadable Media, and Transmedia Activism | #transmediascoop | Scoop.it

A little under a week ago, the San Diego-based human rights group, Invisible Children, posted its Kony 2012 video through YouTube and encouraged its base of supporters to help spread the word. By midafternoon Sunday, the Youtube video had been watched more than 71 million times and the hashtag #Kony2012 has been a trending topic on Twitter throughout much of this time.

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Transmedia in Education

This presentation highlights the power to engage students through transmedia storytelling. For three weeks in Feb 2012, 600 students across Florida worked in teams of five to role-play c-level executives.

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PCC Library Technology Blog: Transmedia and Mr. Morris Lessmore

The Fantastic Flying Adventures of Mr. Morris Lessmore is a touching film about a man's adventures with books. The movie does not contain dialog but there is an expressive musical track. If you haven't seen the movie take a look at the trailer.

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SXSW Watch: The Transmedia of Top Chef | Entertainment | TIME.com

SXSW Watch: The Transmedia of Top Chef | Entertainment | TIME.com | #transmediascoop | Scoop.it
One of the TV buzzwords I've been hearing this year at South by Southwest is "transmedia." Which, you may be surprised to find, is not a reference to RuPaul's Drag Race.
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Thoughts on Digital Hollywood New York – March 2012

Thoughts on Digital Hollywood New York – March 2012 | #transmediascoop | Scoop.it

I’ll be honest: I wasn’t that excited about going to Digital Hollywood today. I’ve become a little burned out on conferences and the often circular nature of panel discussion. However, despite my expectations (or perhaps because of them), I thought Digital Hollywood in New York today was superb, with a ton of solid insight into both creative and business endeavors.

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Transmedia Activism: Slides for MIT Media Lab presentation

Slides presenting my framework for transmedia activism, and case study for Lakou Mizik, transmedia platform for and about Haitian musicians...
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Mass Effect and its Controversial Ending – Key Questions

Mass Effect and its Controversial Ending – Key Questions | #transmediascoop | Scoop.it
Video games have become very big business, with the industry projected to reach $70 billion in sales worldwide by 2015. As gaming technology becomes more sophisticated, and as the industry matures,...
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Do You Go Both Ways? - Transmedia doesn’t mean what you think it does

Do You Go Both Ways? - Transmedia doesn’t mean what you think it does | #transmediascoop | Scoop.it

Transmedia doesn’t mean what you think it does. You may have heard of this term “transmedia,” it is one of the buzzwords that has spread through the literature, film, TV, and gaming industries in the last few years. I have. I have lived and breathed it for years, even before it was called transmedia. I’ve given hundreds of talks around the world about what it apparently is and could be. I wrote the first PhD on Transmedia Practice, where I argued it cannot be defined by an end point – projects that involve the continuation of a narrative across more than two media for instance – and instead it represents a change in the way people create.

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“Touch” Creator Tim Kring On Storytelling In A Connected World

“Touch” Creator Tim Kring On Storytelling In A Connected World | #transmediascoop | Scoop.it
Tim Kring remembers the day in third grade when an overseas letter arrived for him through a school-sponsored pen pal program. “It was from a little boy in Indonesia, written on that flimsy airmail stationery,” he recalls.
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A framework for transmedia communications

This presentation provides a framework for the implementation of transmedia brand communications.
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Interview with Jeff Gomez

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Even SXSW Panels Can Be Wrong

Even SXSW Panels Can Be Wrong | #transmediascoop | Scoop.it

My main beef with the panel came from the definition and application of what Hsia describes as a “transmedia” approach to audience engagement. Hsia quickly explained transmedia as extending a show or the Bravo brand across multiple platforms – mainly from TV to their site and social sites. For a cable network show, the approach is no doubt innovative, but transmedia? I would define it differently.

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Transmedia Storytelling at SXSW Interactive

Transmedia Storytelling at SXSW Interactive | #transmediascoop | Scoop.it

This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. 

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Modern Mythology: A Simple Model for Transmedia Narrative

Modern Mythology: A Simple Model for Transmedia Narrative | #transmediascoop | Scoop.it

Last night James Curcio, manager of Modern Mythology, and I had a fascinating conversation about transmedia: the challenges of creating it but especially the even greater challenge of getting people to fully commit to the storyline(s).

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Playing With the Monster: How to Build a Successful Trans-media Project | Ida BRINCK-LUND

Playing With the Monster: How to Build a Successful Trans-media Project | Ida BRINCK-LUND | #transmediascoop | Scoop.it

How do you really create monetizable production and distribution pipelines, artwork and 40 characters that fit all platforms? How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP.

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Ms. Adverthinker » Doing Transmedia Right #SXSWi

Ms. Adverthinker » Doing Transmedia Right #SXSWi | #transmediascoop | Scoop.it

Transmedia is about storytelling across multiple platforms, or basically, integrating online and offline experiences. “In transmedia, elements of a story are dispersed systematically across multiple media platforms, each making their own unique contribution to the whole.“ And when done right, transmedia puts a brand message on surround sound with the audience right in the middle.

At SXSW 2011, there was much talk about transmedia as an up-and-coming trend. But this year, there are brands that actually have transmedia case studies to share.

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Recommended Transmedia Reading 3/10/12

Recommended Transmedia Reading 3/10/12 | #transmediascoop | Scoop.it
We’re about at the end of the first quarter of 2012, and things are about to get interesting. As I write this, South by Southwest interactive has just started; it is sure to yield some innova...
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