There was a time when Nintendo and Sega’s loveable mascots were the most engaging properties the games industry had to offer. Back when toy stores were still a major player in the promotion and take up of games, quick and dirty licensing was to everybody’s benefit, so games spawned Saturday morning cartoons, comics, picture books, action figures, plushies, playsets, movies and more – and nobody gave two hoots for the continuity of the universe in or outside of the products.
Sharing is what the Pixel Lab is all about. As the world of hybrid storytelling is shaping itself, the best way to explore the new forms of storytelling is by learning from each others experiences, successes, failures and lessons learnt. But for this process to actually work for everyone it has to be based on generosity and open-mindedness.
A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned.
I’m currently attending the 2012 edition of the Pixel Lab, one of the foremost professional workshops / seminars in the field of multiplatform / transmedia in the world, IMO. 36 producers are attending from all over Europe (and some from even further away), backed up by a host of tutors, experts and Power to the Pixel people.
In the first of a series of blog posts from Transmedia NZ exploring the wonderful world of transmedia, Anna Jackson attempts to answer the question, ‘what the # is transmedia?’, and reports on Doc Lab 2012.
Predicting Present Futures - Navigating the Perfect Media Storm 1007 views A 2 hour presentation by Gary at the Darwin Monsoon Arts and Media Festival in June 2012. Gary Hayes, Futurist and New Media Evangelist - The media and storytelling landscape is constantly changing but in the last six years we have never seen such monumental change. Gary takes us on a journey from the old days of new media through to the very near future using current examples of the work in ABCs Multi Platform TV team through to other cutting edge examples of Augmented Reality, Transmedia, Social Media Storytelling and Games.
Creative disciplines that seem to lack... Discipline. Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value.
Despite my love of dead German philosophers and obscure art theories, I’m a pretty practical guy (for a mad scientist.) I don’t see a phenomenal work mindset as an abstraction; I see it as a framework...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.