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#transmediascoop
The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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Be the salient story

Be the salient story | #transmediascoop | Scoop.it
So, I hold a position as a developer and strategist at a university. This means I’m in touch with a lot of research and academic studies, articles and papers, and also that I conduct research and publish stuff myself from time to time. Now, in one of the projects I’m working on at the moment…
Simon Staffans's insight:
Thoughts on saliency and storytelling
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blaucloud's curator insight, March 10, 8:59 AM
Thoughts on saliency and storytelling
Brad Tollefson's curator insight, March 19, 1:26 PM
Thoughts on saliency and storytelling
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Storytelling In The World Of 360VR

Storytelling In The World Of 360VR | #transmediascoop | Scoop.it
Virtual Reality is opening up new storytelling genres and filmmakers are finding themselves with new tools, techniques, and complexity in the brave new w...
Simon Staffans's insight:
On the possibilities and challenges (and worries!) of VR
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Devadas's curator insight, March 9, 2:32 AM
On the possibilities and challenges (and worries!) of VR
blaucloud's curator insight, March 10, 9:04 AM
On the possibilities and challenges (and worries!) of VR
Brad Tollefson's curator insight, March 19, 1:26 PM
On the possibilities and challenges (and worries!) of VR
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Storytelling as a tool for client engagement — New Design Firms — Medium

Storytelling as a tool for client engagement - New Design Firms - Medium
Last class Trevor Haldenby, talked to us about his company The Mission Business (“TMB”). They combine user-centered desi…
Simon Staffans's insight:
On The Mission Business
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Brad Tollefson's curator insight, March 11, 7:13 PM
On The Mission Business
Brad Tollefson's curator insight, March 19, 1:28 PM
On The Mission Business
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Where does virtual reality fit?

Where does virtual reality fit? | #transmediascoop | Scoop.it
Lately virtual reality has been the buzzword to throw around whenever any kind of content discussion has taken place. There’s no denying it’s an interesting development in the content business, nor is there any denying there is a fair amount of funding and some pretty big movers and shakers involved in creating the tech and…
Simon Staffans's insight:

Some thoughts on how to address the onslaught of VR from a content and development angle.

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Brad Tollefson's curator insight, March 19, 1:35 PM

Some thoughts on how to address the onslaught of VR from a content and development angle.

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The Value Brought by Stories

The Value Brought by Stories | #transmediascoop | Scoop.it
If you’ve read some of my other blog posts here on ”Evolving Media” you have probably noticed that I put quite a lot of faith in the power of good storytelling. Read my posts, and you’ll see that I’m quite convinced that a well crafted story, standing on the foundation of a thoroughly thought-out and…
Simon Staffans's insight:

Thoughts on the soft values of stories, and how they affect other, harder values

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The Corporate Angle – Storytelling for Business

The Corporate Angle – Storytelling for Business | #transmediascoop | Scoop.it
I will confess. I like money. More specifically, I like sound return on investment. Not so much for the money itself, but for what it signifies. In a world of commercial interests and globalized business, a world where metrics matter to a lot of people, ROI is one of the most indisputable metrics around. As…
Simon Staffans's insight:

Thoughts on work I do with corporate clients, and how stories can affect B2B in a positive way.

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Brad Tollefson's curator insight, March 11, 7:14 PM

Thoughts on work I do with corporate clients, and how stories can affect B2B in a positive way.

Brad Tollefson's curator insight, March 19, 1:35 PM

Thoughts on work I do with corporate clients, and how stories can affect B2B in a positive way.

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Visualizations and layers - storytelling evolving

Visualizations and layers - storytelling evolving | #transmediascoop | Scoop.it
While researching methods from around the world, in order to see how I can incorporate the best practices into my daily work, I’ve stumbled upon a great number of interesting solutions, methods and principles. One of these, that I felt resonated very clearly with the post I wrote last week about ”Layered Storytelling”, is an…
Simon Staffans's insight:

We can learn a lot from other disciplines as well - and the visualization of data and big data in new, compelling ways are a good place to start.

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Brad Tollefson's curator insight, March 11, 7:14 PM

We can learn a lot from other disciplines as well - and the visualization of data and big data in new, compelling ways are a good place to start.

Brad Tollefson's curator insight, March 19, 1:36 PM

We can learn a lot from other disciplines as well - and the visualization of data and big data in new, compelling ways are a good place to start.

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How Gaming Director Keith Arem Developed His First "Transmedia" Film

How Gaming Director Keith Arem Developed His First "Transmedia" Film | #transmediascoop | Scoop.it
After propelling games such as Call of Duty to global blockbusters, Arem looks to change the game for feature films.
Simon Staffans's insight:

More on gaming-film-crossovers, this looks interesting.

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Rebooting our creative minds – are we worthy of an audience?

Rebooting our creative minds – are we worthy of an audience? | #transmediascoop | Scoop.it
  Over the past few weeks I’ve been writing about some principles I feel are crucial for anyone creating stories and content today, while hoping to reach and engage people with said stories and content. There are many ways for us to look at what we’re doing. There are many tips and tricks to keep…
Simon Staffans's insight:

Some thoughts arising from conversations over the past week; on the need to not only accept but actively embrace the notion of audiences as creators and the scary but necessary need to let go of your stories.

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Brad Tollefson's curator insight, March 11, 7:15 PM

Some thoughts arising from conversations over the past week; on the need to not only accept but actively embrace the notion of audiences as creators and the scary but necessary need to let go of your stories.

Brad Tollefson's curator insight, March 19, 1:40 PM

Some thoughts arising from conversations over the past week; on the need to not only accept but actively embrace the notion of audiences as creators and the scary but necessary need to let go of your stories.

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Layered storytelling – the art of the future

Layered storytelling – the art of the future | #transmediascoop | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…
Simon Staffans's insight:

Some thoughts on how we should, or could, view our possibilities and need to layer our stories

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Marco Favero's curator insight, February 10, 9:28 AM

aggiungi la tua intuizione ...

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Ep 71: Learning in the wild with transmedia storytelling: How to use transmed...

Ep 71: Learning in the wild with transmedia storytelling: How to use transmed... | #transmediascoop | Scoop.it
Elaine Raybourn is a Social Scientist from Sandia National Laboratories Center for Computing Research on assignment to Advanced Distributed Learning Initiative (ADL).

Here she discusses how and why intelligent transmedia storytelling ecosystems can be game-changer for training and education. She analyses a use case in order to explore, along with the audience, potential challenges and research opportunities.

This a presentation that explores the to use of transmedia storytelling toward the delivery of connected, enduring learning and participatory experiences.
Simon Staffans's insight:

transmedia in learning and education - interesting!

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Brad Tollefson's curator insight, March 11, 7:15 PM

transmedia in learning and education - interesting!

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Charting Documentary’s Futures: An Interview with MIT’s William Uricchio (Part One)

Charting Documentary’s Futures: An Interview with MIT’s William Uricchio (Part One) | #transmediascoop | Scoop.it
Simon Staffans's insight:

Where are documentaries heading?

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The Collective Journey - Part 1

The Collective Journey - Part 1 | #transmediascoop | Scoop.it
"Our lives are not our own. From womb to tomb, we are bound to others, past and present, and by each crime and every kindness, we birth our future."


Imagine this scenario:

The human race has m...
Simon Staffans's insight:

On where we're going, together.

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Making stories together

Making stories together | #transmediascoop | Scoop.it
Have you felt it? I’m thinking you have, but perhaps you haven’t really identified it, or put it into context with regards to what you youself is working on. The feeling of being part of something bigger than yourself – a community, a group, a niche, a gathering, a tribe… A ”we” instead of necessarily…
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5 rules for adapting your company to the age of group-storytelling

5 rules for adapting your company to the age of group-storytelling | #transmediascoop | Scoop.it
2016 will be the year social storytelling shifts from “me” to “we”, where one-off posts focused on me, me, me, will give way to people using social media and technology to not just link their stories but collaborate in sharing the story of our lives and society in real-time.
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Marketing and the Unending Complexity

Marketing and the Unending Complexity | #transmediascoop | Scoop.it
Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes, transmedia storytelling methods for the most logical of reasons; trying to entice an audience to commit to a buy. In many cases…
Simon Staffans's insight:
Some thoughts on marketing today
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Brad Tollefson's curator insight, March 19, 1:34 PM
Some thoughts on marketing today
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5 future-shaping trends not to be missed in 2016! - MIPBlog

5 future-shaping trends not to be missed in 2016! - MIPBlog | #transmediascoop | Scoop.it
Will virtual reality go mainstream this year? Or collective storytelling? Or next-gen publishing models? MIPBlog's star contributor stakes his bets...
Simon Staffans's insight:

Five things to keep abreast of as 2016 gathers speed...

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Tomb Raider’s writer shows the rise of storytelling’s importance in gaming

Tomb Raider’s writer shows the rise of storytelling’s importance in gaming | #transmediascoop | Scoop.it
LAS VEGAS — In 33 years of playing video games, writer Rhianna Pratchett has seen the value of story go through its own creative arc.
Simon Staffans's insight:

Rhianna Pratchett on the importance of storytelling in games

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Story Design for a Multi-platform Audience

Story Design for a Multi-platform Audience | #transmediascoop | Scoop.it
A transmedial experience should invoke the most human elements of the storytelling tradition.  From beginning to end, a transmedia story should be a social phenomenon, one which draws people together
Simon Staffans's insight:

Nuno on designing stories

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Brad Tollefson's curator insight, March 11, 7:14 PM

Nuno on designing stories

Brad Tollefson's curator insight, March 19, 1:36 PM

Nuno on designing stories

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Is the BBC dropping its television and radio divisions?

Is the BBC dropping its television and radio divisions? | #transmediascoop | Scoop.it
The BBC will be axing its television and radio divisions to streamline its broadcasts and offer more content and audience-led divisions.
Simon Staffans's insight:

Done right, this will be a winning move.

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Interactive Narratives – A Movement with an Unclear Future | Create Hub

Interactive Narratives – A Movement with an Unclear Future | Create Hub | #transmediascoop | Scoop.it
The Unknown Future of a Mass Art Movement Richard Adams speaks to Hazel Grian about the notion of Interactive Narratives and Alternate Reality
Simon Staffans's insight:

Mass Art Movements, can never have too many of those :)

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Brad Tollefson's curator insight, March 11, 7:14 PM

Mass Art Movements, can never have too many of those :)

Brad Tollefson's curator insight, March 19, 1:37 PM

Mass Art Movements, can never have too many of those :)

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Solid economics in a fluid content world

Solid economics in a fluid content world | #transmediascoop | Scoop.it
Following up on my last post, the post on using layered storytelling as a way of coping with reaching and engaging people in today’s world, I promised some brief thoughts on one of the things we’re all concerned about – money. How do we get a credible revenue stream from our stories? When we have…
Simon Staffans's insight:

Some thoughts and an attempt to tackle the issue of funding and revenue for multiplatform production and stories

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Creating a Community From Scratch

Creating a Community From Scratch | #transmediascoop | Scoop.it
It doesn’t matter who we are, we all want the same thing. If we’re documentary filmmakers or marketing professionals, if we’re experience designers or PR managers at BigCorp. What we really really want is to create something that builds a community. This community should, in an ideal world, also have a number of ideal traits…
Simon Staffans's insight:

The formula for creating a vibrant community around your content...

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Brad Tollefson's curator insight, March 11, 7:15 PM

The formula for creating a vibrant community around your content...

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A word on trust

A word on trust | #transmediascoop | Scoop.it
In my last post I shared some thoughts on the importance of earning the trust of your audience, a crucial thing for any creator and storyteller. If your audience does not trust you, or if you betray their trust, you will either be largely ignored or face a world of hurt at some point. This,…
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A follow-up, looking at the issue of trust from another angle.

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Earning the trust of your audience

The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…
Simon Staffans's insight:

Thoughts on the importance of retaining the human aspect in our interactions

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