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Emerging Trends and Market Opportunities in Storytelling - Columbia...

EMERGING TRENDS & MARKET OPPORTUNITIES New Media Producing Class #2 @ Columbia University Professor @lanceweiler Class Tumblr http://buildingstoryworlds....
Simon Staffans's insight:

A multitude of good links in this deck by Lance.

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Anca Toader's curator insight, February 13, 2014 7:44 AM

Worth taking time to explore all the links in this presentation. 

Brad Tollefson's curator insight, March 10, 2014 10:14 PM

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#transmediascoop
The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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What's Happened to Transmedia?

I got an email in my inbox a week or two ago asking the titular question.
It's been haunting me ever since. "

Simon Staffans's insight:
"The genie is out of the bottle and can never be returned" Good stuff from Andrea.
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Dr. Pamela Rutledge's curator insight, September 29, 12:32 PM

Transmedia has always had a rocky definition. It may, however, be moving more from a definable thing to a perspective on how to approach communication--whether entertainment, marketing or education.  To me, it has always represented a more accurate user-centered design that reflects how the human brain receives and gathers information and makes meaning of experience--through multiple channels.  It's not surprising that the pioneers of transmedia experiences have moved to the edge of the storytelling envelope, such as VR.  It is where the attention and money are focused given that the opportunities are unknown and thus, full of promise.  As Andrea's article points out, transmedia strategies were not uniformly able to create a viable business model that supported many creative endeavors.  At the same time, the fundamental shifts in the media landscape that impact consumer expectations and demands, not to mention the flood of choice, suggest that awareness of the need for multi-platform engagement only grows.  To me, this suggests that the fundamentals are more important, even if they "only" provide a foundation for thinking about strategies and projects in the way Simon describes.

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What Fans Need to Know about Transformative Use: A Conversation with Rebecca Tushnet (Part One)

What Fans Need to Know about Transformative Use: A Conversation with Rebecca Tushnet (Part One) | #transmediascoop | Scoop.it
Simon Staffans's insight:
On limitations re: fan creations
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The Digital Evangelist Leading Google's Storytelling Movement

The Digital Evangelist Leading Google's Storytelling Movement | #transmediascoop | Scoop.it
A successful pitch must give equal weight to the data and how it will impact the company’s business.
Simon Staffans's insight:
Storytelling - the one tool you absolutely need.
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Barbara Ganley's curator insight, September 27, 8:03 AM
Google's storytelling formula: Care. Do. Impact.
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Musically Speaking – storytelling on a musical framework

Musically Speaking – storytelling on a musical framework | #transmediascoop | Scoop.it
Since we started our own production company last spring (feel free to visit us here and sign up for the newsletter :) ) we’ve been working on a number of different projects, ranging from creating marketing campaigns to assisting with though leadership projects, from TV-series about YouTubers to GPS-based storytelling in a city-setting. Although few…
Simon Staffans's insight:
Some thoughts to wriggle the creative productive mind in the right way while developing for multiple platforms and audience engagement.
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Biff! Bang! Pow! Superheroes enter age of the transmedia narrative | UToday | University of Calgary

Biff! Bang! Pow! Superheroes enter age of the transmedia narrative | UToday | University of Calgary | #transmediascoop | Scoop.it
Simon Staffans's insight:
On superheroes and transmedia
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Four stages of implementing strategic storytelling

Four stages of implementing strategic storytelling | #transmediascoop | Scoop.it
Business storytelling may be the silver bullet you’ve been looking for to address development and engagement, says Gabrielle Dolan.
Simon Staffans's insight:
On the importance of stories to carry your messages
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Virtual Reality Is Becoming the Next Great Storytelling Canvas

Virtual Reality Is Becoming the Next Great Storytelling Canvas | #transmediascoop | Scoop.it
The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical behavioral disruption is far from over.
Simon Staffans's insight:
More on brands and their use of VR
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From Comic-Con: A New Transmedia App That Blurs Reality

From Comic-Con: A New Transmedia App That Blurs Reality | #transmediascoop | Scoop.it
Top game-world talent director Keith Arem has helped propel games like Call of Duty to global blockblusters. Now he's poised to turn his studio
Simon Staffans's insight:
On blurring the lines between reality and fiction
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How Can Transmedia Learning Transform Education?

How Can Transmedia Learning Transform Education? | #transmediascoop | Scoop.it
Transmedia learning uses storytelling techniques to encourage students to research and learn topics in order to content in various formats.
Simon Staffans's insight:
Thoughts on transmedia and learning
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | #transmediascoop | Scoop.it
"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?
Simon Staffans's insight:
On transmedia and business
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Biology of Story

Biology of Story | #transmediascoop | Scoop.it
Transmedia Producer Jeff Gomez discusses creating story worlds that expand across multiple media platforms.
Simon Staffans's insight:
Pretty much a must - Jeff on all things story and multiplatform and transmedia etc
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The Digital Rocking Chair's curator insight, June 7, 1:18 AM

 

Biology of Story:  "Transmedia Producer Jeff Gomez discusses creating story worlds that expand across multiple media platforms."

Rick Shaughnessy's curator insight, June 14, 11:51 AM
Just an awesome thinker laying out the framework
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Retaining the Human-Scale in a 'Smartified' World Keynote at IoT Asia 2016

This keynote by Louisa Heinrich, Founder of Superhuman Inc highlights the human, communal and social dimensions needed to ensure growth and dynamism i
Simon Staffans's insight:
Louisa on humanity in an increasingly technical world
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La industria creativa fía su futuro a la fórmula ‘transmedia’

La industria creativa fía su futuro a la fórmula ‘transmedia’ | #transmediascoop | Scoop.it
Distintos formatos como cine, televisión, videojuegos,cómics o redes sociales se usan al mismo tiempo para contar una historia, que busca la colaboración activa de los fans
Simon Staffans's insight:
Some thoughts on transmedia in El Pais, including a couple from yours truly
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TheGrill 2016: Can Data Drive Storytelling? Van Toffler and Charlie Corwin Weigh In

TheGrill 2016: Can Data Drive Storytelling? Van Toffler and Charlie Corwin Weigh In | #transmediascoop | Scoop.it
"
Simon Staffans's insight:
On data, storytelling and the connection between the two
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The Resurgence Of Storytelling | Huffington Post

The Resurgence Of Storytelling | Huffington Post | #transmediascoop | Scoop.it
the fastest learning happens when strong emotions are linked to memories.
Simon Staffans's insight:
"The fastest learning happens when strong emotions are linked to memories." On the power of storytelling.
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Transmedia storytelling can be an effective health intervention

Transmedia storytelling can be an effective health intervention | #transmediascoop | Scoop.it
BUFFALO, N.Y. – “East Los High,” a pioneering
transmedia edutainment program purposely designed to address issues
of reproductive and sexual health among teens, is demonstrating the
power and potential of leveraging entertainment media for health
promotion and social change.

Simon Staffans's insight:
What's not to like! :)
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Sequential Story Telling Vs Sequels - Looking At The Captain America: Civil War Commentary Track - Bleeding Cool Comic Book, Movie, TV News

Sequential Story Telling Vs Sequels - Looking At The Captain America: Civil War Commentary Track - Bleeding Cool Comic Book, Movie, TV News | #transmediascoop | Scoop.it
I got a review copy of Captain America: Civil War the other day and started off by watching the film with the commentary track on. Four people were on the
Simon Staffans's insight:
Moving into sequels vs sequential in the Marvel universe
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Storytelling is dead. Long live story doing

Storytelling is dead. Long live story doing | #transmediascoop | Scoop.it
The key question for brands looking to thrive in the 21st century is: what is our brand doing?
Simon Staffans's insight:
It's not "what are we saying", it's "what are we doing"...
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How Emotional Arcs Can Help Brand Storytelling, as Revealed by AI

How Emotional Arcs Can Help Brand Storytelling, as Revealed by AI | #transmediascoop | Scoop.it
Are you using these common emotional arcs for brand storytelling?
Simon Staffans's insight:
Interesting article about story archetypes, and how the stories we tell differ from the ones our audience wants to hear.
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Bernie Su On New Thriller Socio And The Future Of Transmedia And TV

Bernie Su On New Thriller Socio And The Future Of Transmedia And TV | #transmediascoop | Scoop.it
What does the creator of The Lizzie Bennet Diaries have planned next?
Simon Staffans's insight:
Some interesting thoughts on where we're heading in this interview
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An Interactive Journey Through Your Insomnia Is Highlight Of Tribeca's Transmedia Showcase

An Interactive Journey Through Your Insomnia Is Highlight Of Tribeca's Transmedia Showcase | #transmediascoop | Scoop.it
The National Film Board Of Canada's "A Journal Of Insomnia" is one of the highlights of the Tribeca Film Festival's Storyscape
Simon Staffans's insight:
A report from Storyscape
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Chasing the story

Chasing the story | #transmediascoop | Scoop.it
Regular readers of this blog know that I’m very much into storytelling, and almost as much into exploring how different media platforms can be utilized to create projects, story worlds and campaigns where the different parts build on each other, offering a total that is greater than the sum of its parts. Furthermore, how can…
Simon Staffans's insight:
Thoughts on finding the right story to tell
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Judy McGrath's Astronauts Wanted Launches Transmedia Incubator

Judy McGrath's Astronauts Wanted Launches Transmedia Incubator | #transmediascoop | Scoop.it
Flight Club's first project debuts Monday.
Simon Staffans's insight:
Transmedia is still alive and kicking, even as a term :)
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Is storytelling the key to VR’s future?

Is storytelling the key to VR’s future? | #transmediascoop | Scoop.it
Virtual reality may be the closest to teleportation we will ever have in our lifetime.
Simon Staffans's insight:
Thoughts from the Collision conference on storytelling driving VR
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Forward/Story or: How I Learned to Stop Worrying and Love My Inner Critic

Forward/Story or: How I Learned to Stop Worrying and Love My Inner Critic | #transmediascoop | Scoop.it
Reflections on my journey with Forward/Story to Nosara, Costa Rica and back.
Simon Staffans's insight:
Some thoughts from JD on F/S2016
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