In an article in Admap a couple of years back, noted branded content guy Graham Hodge said some very nice things about The Art of Immersion but observed quite rightly that the book "stops short of offering advice to brands."...
A little less than a week ago I published the annual-wrap-up and looking-ahead-to-next-year publication "One Year In Now Media Vol IV". From the start, four years ago, a central part of the publica...
Simon Staffans's insight:
"I spent my early years in a chaotic environment. I saw the effects of poverty, crime and violence on families, on kids my age. I haven’t forgotten that. It’s still there and not nearly enough is being done about it. Left unchecked, these are what lead to corruption, extremism, organized crime, terrorism and war.
My salvation was story: the stories my mom told me at bedtime, the optimistic future of Star Trek, the nobility and perseverance of Frodo Baggins, the true stories of leaders like Gandhi and Martin Luther King, Jr. I found the codes in these stories and was somehow able to transpose them onto the map of my own life. Why can’t this work for other people? Why can’t transmedia be applied toward inspiring, motivating, and activating individuals, communities and even entire nations facing crises?"
Submitted to OCAD University for the degree of Master of Design in Strategic Foresight and Innovation.
This book reflects on a research project exploring the use of transmedia storytelling techniques to materialize speculative future scenarios. It also highlights a transmedia futures project called ZED.TO, created in 2012 in Toronto by Trevor Haldenby and The Mission Business.
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