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Dear Hollywood: Your audience has moved

Dear Hollywood: Your audience has moved | #transmediascoop | Scoop.it
By harnessing transmedia, the creators of the Twilight Saga took a $37 million film and turned it into a $6 billion franchise
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A look at the fragmentation of media.

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The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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10 Keys to Building Successful Shared Universe Movie Franchises

10 Keys to Building Successful Shared Universe Movie Franchises | #transmediascoop | Scoop.it
Memorandum to the Executives of: Disney, Warner Bros., Fox, Universal, Sony, Paramount, and all the mini-majors From: Jeff Gomez, CEO, Starlight Runner, producers of the transmedia Mythology…
Simon Staffans's insight:
Who wouldn't want a great franchise? Here's how!
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Superpositioning – Collective Journey

Superpositioning – Collective Journey | #transmediascoop | Scoop.it
In previous Collective Journey blog entries, we talked about how the old broadcast model of mass communication is giving way to a new kind of pervasive communication that in many ways harkens back to…
Simon Staffans's insight:
Good article from Jeff on one of the key aspects of how we've changed as a communicating species over the past few years.
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The future is in interactive storytelling

The future is in interactive storytelling | #transmediascoop | Scoop.it
People want video games and interactive experiences that help them explore deep and meaningful themes, such as creating family, valuing diversity and living responsibly.
Simon Staffans's insight:
Bridging technology and experiences
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Fausto Cantu's curator insight, May 6, 2:58 PM
The future is in interactive storytelling
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Transmedia Startup Back to Earth Productions Raises 750 Bitcoin To Transform Storytelling Industry

Transmedia Startup Back to Earth Productions Raises 750 Bitcoin To Transform Storytelling Industry | #transmediascoop | Scoop.it
The Starcredit tokens will be used to increase engagement of Back to Earth Productions in the augmented reality game department.
Simon Staffans's insight:
New ways to finance and create cross media projects
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The Art of the Ask

The Art of the Ask | #transmediascoop | Scoop.it
One challenge that has been with me throughout most of my active life as a content developer and producer has been the careful approach to the Ask. Whatever we’ve been involved in, it has always come up against the need to ask something of someone at some point. How to make this Ask, how to…
Simon Staffans's insight:
Do you know the importance of crafting the right Ask, no matter whom it's adressed to? This could make or break your content and your project as a whole.
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Panoramic Narratives: How 360 Storytelling Keeps Audiences Engaged - Minutehack

Panoramic Narratives: How 360 Storytelling Keeps Audiences Engaged - Minutehack | #transmediascoop | Scoop.it
Opinion pieces by entrepreneurs, executives and experts on aspects of running businesses
Simon Staffans's insight:
More on immersive, 360 degree stories
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Big Brands & the Awakening of the Docile Consumer – Collective Journey

Big Brands & the Awakening of the Docile Consumer – Collective Journey | #transmediascoop | Scoop.it
As opposed to the linear, didactic Hero’s Journey employed by brands for the past century, Collective Journey is signified by the rise of porous, fully participative, nonlinear meta-narratives.
Simon Staffans's insight:
The Collective Journey continues, looking at how everyone is now a storyteller, and the challenges brands are facing trying to grasp this new reality:  "As opposed to the linear, didactic Hero’s Journey employed by brands for the past century, Collective Journey is signified by the rise of porous, fully participative, nonlinear meta-narratives."
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Location based and engaging – telling stories through your everyday world

Location based and engaging – telling stories through your everyday world | #transmediascoop | Scoop.it
I will hazard a guess that very few readers of this blog missed that Pokemon Go was a bit of a success last year. It was great fun. For a while, for me, but for far longer for other people. And if Pokemon Go showed one thing, it was that Augmented Reality could work extremely…
Simon Staffans's insight:
Some thoughts on one of our recent projects
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Children’s Media in the Digital Age

Children’s Media in the Digital Age | #transmediascoop | Scoop.it
Erika Bachis, a student at the University of Nottingham, United Kingdom, and founder of children’s media startup Marabhale Pictures, recently asked me a number of interesting questions about…
Simon Staffans's insight:
Jeff on media, children, digitalization and the future
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Shaping the new art form – virtual reality in 2017

Shaping the new art form – virtual reality in 2017 | #transmediascoop | Scoop.it
Michel Reilhac has a long and distinguished career in all forms of art and media. I met him the first time at one of the Pixel Labs, while he was leading the film strategy for ARTE France. He was recently appointed CEO of Dutch production house Submarine. Here are his thoughts on what 2016 amounted…
Simon Staffans's insight:
An interview with Michel Reilhac, CEO of Submarine Channel, on what 2016 was like in the world of VR especially, and what we can expect from 2017.
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Turning Games into Literature: An Interview with Starlight Runner's Jeff Gomez And Narrative Limited's Edwin McRae

Turning Games into Literature: An Interview with Starlight Runner's Jeff Gomez And Narrative Limited's Edwin McRae | #transmediascoop | Scoop.it
If you’ve been following my articles over the past several months, you should have noticed a reoccurring theme of mine. If you haven’t, just quickly: I have a passio
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Interesting interview as always
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Cults, chaos, and community: how The Tension Experience rewrote the rules of storytelling

Cults, chaos, and community: how The Tension Experience rewrote the rules of storytelling | #transmediascoop | Scoop.it
The future of immersive entertainment is here, and it is bloody
Simon Staffans's insight:
"A dramatically engaging, layered story experience that breathed new life into the ideas of transmedia storytelling, it raised the bar for the kind of emotional experiences that people can expect from the world of immersive theater — and it pulled it all off by making the audience part of the storytelling itself."
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Transmedia’s Transitions – Immerse

Transmedia’s Transitions – Immerse | #transmediascoop | Scoop.it
I don’t have children myself. My brother has children that I smile at from afar on Facebook. I keep an eye on them and make sure they’re okay. Transmedia isn’t mine either, but I keep an eye on her…
Simon Staffans's insight:
Another good read on transmedia of today - growing up!
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It’s WE, not ME

It’s WE, not ME | #transmediascoop | Scoop.it
As some of you might know I started up my own company last year together with a former colleague of mine. I was expecting hard work - which it has been - and some challenging moments, which also have appeared from time to time. What I was hoping for, but didn’t fully dare count on,…
Simon Staffans's insight:
Some thoughts on working WITH the audience, not FOR the audience
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F/S 2017 – where storytellers meet

F/S 2017 – where storytellers meet | #transmediascoop | Scoop.it
It’s a challenging proposition, summing up an experience as complex as ForwardSlashStory 2017, or F/S2017 for short. From experience I know that many of the revelations from the event will become apparent only later, in some cases much later. It’s like when you feel you need to sleep on something to get it right, only…
Simon Staffans's insight:
Some thoughts from an intensive trip to Indonesia with some brilliant media minds around
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Arden's Wake and the continued brilliance of Penrose Studios' VR storytelling

Arden's Wake and the continued brilliance of Penrose Studios' VR storytelling | #transmediascoop | Scoop.it
Last year at the Tribeca Film Festival, I was invited to a special preview of a semi-interactive non-movie non-game hybrid called Allumette, which would have its world premiere a few days later. It was a forty-five-minute solo sessio
Simon Staffans's insight:
Is VR getting there? It might just be...
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Fausto Cantu's curator insight, May 4, 10:22 PM
Arden's Wake and the continued brilliance of Penrose Studios' VR storytelling
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Change we can believe in

Change we can believe in | #transmediascoop | Scoop.it
We’ve been talking about the content industry being in a state of flux for as long as I can remember now. Every month there has been a new disruption doing away with the old and introducing the new, bringing with it a slew of experts, producers, startups and projects. There has been almost no escape,…
Simon Staffans's insight:
Thoughts on gleanings from MIP, plus  follow up regarding location based storytelling
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This ad guy says augmented reality is the future of storytelling - Technical.ly Philly

This ad guy says augmented reality is the future of storytelling - Technical.ly Philly | #transmediascoop | Scoop.it
Allen & Gerritsen's former innovation lead Mike Bodenberger on “the shiniest toys in advertising right now.”
Simon Staffans's insight:
AR is apparently "the shiniest toy right now"
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The Secret to New Storytelling: Regenerative Listening

The Secret to New Storytelling: Regenerative Listening | #transmediascoop | Scoop.it
By continuing to apply regenerative listening, you might find it easy to convert your attackers into allies. And so, your story spreads, your base is energized, and your community grows.
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A good read in today's world.
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The Collective Journey Story Model Comes to Television

The Collective Journey Story Model Comes to Television | #transmediascoop | Scoop.it
At the end of Season One of Game of Thrones, Ned Stark, the noble and just Lord of Winterfell (and closest thing to a hero the series had to offer) was shockingly beheaded at the whim of amoral…
Simon Staffans's insight:
On the Collective Journey in everyday entertainment
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When It Comes to Story, You’re Not Getting It

When It Comes to Story, You’re Not Getting It | #transmediascoop | Scoop.it
The Hero’s Journey was vital to the survival of our species. Ancient storytellers explained the terrifying unknown, instructed us in the hunt, reassured us that if we behaved in certain ways, the…
Simon Staffans's insight:
"Any one or few of these narrative elements is fine, but far too often we are seeing them clustered in our stories, and that makes even the funniest, most action-packed, or emotional story feel both too familiar, and somehow out of touch with our 21st century lives."
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Grappling with the Collective Journey

Grappling with the Collective Journey | #transmediascoop | Scoop.it
An Interview with Jeff Gomez about a Vital New Narrative Model Jeff Gomez, CEO of New York production studio Starlight Runner, apparently loves, and has always loved, a challenge. In the 1970s, while many shy imaginative high school students were fighting imaginary monsters in store-bought Dungeons & Dragons modules, Jeff was running off-script, inventing entire…
Simon Staffans's insight:
Jeff in great detail on the Collective Journey and its challenges, and on the importance of thorough media literacy... and more. Excerpt from "One Year in Now Media vol VI".
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One Year in Now Media Vol VI

What was the year in media like in 2016? And what should we look out for in 2017? Featuring a compilation of blog posts from 2016 and interviews with some of t…
Simon Staffans's insight:
The annual wrap up of the year that was, along with a look ahead at 2017 - focusing on all things media and featuring some really neat people.
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Brad Tollefson's curator insight, January 9, 3:29 AM
thank you again simon! I wait for this every year like I'm sure many do. Nice version!

 
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How Red Dead Redemption Lead Designer Is Changing Storytelling In VR

How Red Dead Redemption Lead Designer Is Changing Storytelling In VR | #transmediascoop | Scoop.it
The Lead Designer from Rockstar's Red Dead Redemption speaks out about his latest VR projects and how he plans to change storytelling for the better.
Simon Staffans's insight:
"There are stories that just feel like they want to be games or movies and now I’m excited to tell new stories with this new VR format. We have a great tool, but we don’t quite know what to do with it yet. I’m very excited to create new experiences as a sort of middle ground between AAA video games and 360-degree panoramic film making.”
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Hey, look! It’s another Transmedia debate! | The Loosefishery

Hey, look! It’s another Transmedia debate! Sometime yesterday, my feed starting being deluged with links to essays about transmedia. “Wow! Is it 2009 again?,” I thought. Nope, but it turns ou
Simon Staffans's insight:
Well, yes, it feels like 2009 again a bit :)
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