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Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing - Business 2 Community

Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing - Business 2 Community | #transmediascoop | Scoop.it
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Some thoughts on transmedia in a B2C setting... "it's something for the brave at heart" :)

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The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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The New Audience: Movie-Going in a Connected World

The New Audience: Movie-Going in a Connected World | #transmediascoop | Scoop.it
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Some essential reading from Henry Jenkins.

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076 – Brian Clark (1968-2015): A Retrospective

076 – Brian Clark (1968-2015): A Retrospective | #transmediascoop | Scoop.it
In this episode, Steve talks with Michael J. Andersen and Jonathan Waite about the legacy of the late Brian Clark, including clips of Brian during podcast episodes over the years. Links mentioned in this episode: Dark Detour Indiewire Obituary for Brian Clark Legend of the Sacred Urns Art of the Heist Unfiction Forums Socks, Inc. Top…
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Some essential listening.

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075: April Arrglington – The Age of Turing

075: April Arrglington – The Age of Turing | #transmediascoop | Scoop.it
Host Steve Peters chats with April Arrglington, the co-creator of a new Alternate Reality Game called The Age of Turing, which launched today (August 13th, 2015). Also, a short tribute to our late friend and frequent guest, Brian Clark, who passed away on July 2nd. Links mentioned in this episode: The Age of Turing website…
Simon Staffans's insight:

The newest edition of the podcast with April and the Age of Turing

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5 mins with...Liz Rosenthal - The London Book Fair

5 mins with...Liz Rosenthal - The London Book Fair | #transmediascoop | Scoop.it
5 minutes with...
Simon Staffans's insight:

Thoughts on publishing of today from PttP:s Liz

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The Great Narrative

The Great Narrative | #transmediascoop | Scoop.it
Over the summer I’ve actively tried to avoid doing what I’ve been doing for the past couple of decades – craft stories, design and produce them and tell them to an intended audience. I’ve found tha...
Simon Staffans's insight:

On a less hands-on and a more philosophical tone, some stuff I've been thinking about over the summer and simply can't shake. I'd be happy to hear your thoughts on the matter as well.

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Simon Staffans: Why you should give the audience a place in your story

Simon Staffans: Why you should give the audience a place in your story | #transmediascoop | Scoop.it
An engaged and loyal audience has become the holy grail in the TV industry. How can you create it?
Simon Staffans's insight:

Some thoughts on that quite precious component of any project or campaign - the audience.

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Soraia Ferreira's curator insight, August 2, 7:18 AM

Some thoughts on that quite precious component of any project or campaign - the audience.

Melanie Hundley's curator insight, August 4, 10:16 AM

Some thoughts on that quite precious component of any project or campaign - the audience.

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‘Hartsville,’ the trans-media solutions story | Solutions Journalism Network

‘Hartsville,’ the trans-media solutions story | Solutions Journalism Network | #transmediascoop | Scoop.it
Simon Staffans's insight:

Quite so - "But by tapping the different strengths of different mediums – particularly print, film, and online gaming – I think we open up a much wider set of possibilities for both storytellers and story readers to explore."

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'A Place Like Settle' Competition. A transmedia storytelling experience. Deadline: July 20.

'A Place Like Settle' Competition. A transmedia storytelling experience. Deadline: July 20. | #transmediascoop | Scoop.it
Simon Staffans's insight:

An opportunity for any writer out there approaching the app generation...

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Why screenwriters need transmedia

Why screenwriters need transmedia | #transmediascoop | Scoop.it
Don't Be a Dead Rhino - Why Screenwriters Need Transmedia - Part 1
Simon Staffans's insight:

Some v good points.

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▶ Engage Learners with Transmedia Storytelling | Elaine Raybourn | TEDxABQED - YouTube

Social Scientist, Elaine Raybourn, shares a new paradigm to create compelling learning journeys that transcend expectations. Connecting memorable experiences...
Simon Staffans's insight:

How to create learning in a new reality

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Forward/Story

Forward/Story | #transmediascoop | Scoop.it
Splash & Ripple’s Creative in Chief Rosie Poebright has just returned from Forward/Story; a place in Costa Rica where the pirates of future storytelling gather to plot and explore their craft…
I’ve...
Simon Staffans's insight:

Rosie very much spot on in a post about F/S

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ForwardSlashStory – the stone that sends the ripples

ForwardSlashStory – the stone that sends the ripples | #transmediascoop | Scoop.it
I’ve been trying to write down my experience of attending F/S 2015 several times already. It’s been difficult. Mostly because I feel what I learned – or, rather, immersed – there has yet to sink in...
Simon Staffans's insight:

My attempt to condense what I experience a couple of weeks ago.

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The No-Plan Plan

The No-Plan Plan | #transmediascoop | Scoop.it
One evening a couple of weeks ago I found myself in deep conversation with a couple of people. Hank and Julia and I were discussing the notion of the Plan-life and its’ counterpart, the No-Plan lif...
Simon Staffans's insight:

The thoughts and reflections keep coming after F/S... :)

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Gamasutra: Warren Spector's Blog - Hooray for Hollywood

Simon Staffans's insight:

On hating the term "transmedia" but still practicing it :)

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Getting Started in Transmedia Storytelling - 2nd Edition

This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platfor…
Simon Staffans's insight:

Some essential reading for anyone looking to produce and tell stories on multiple platforms.

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Fausto Cantu's curator insight, August 20, 1:33 PM

Una lectura obligatoria Getting Started in Transmedia Storytelling

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Transmedia - Words of the World

Transmedia and changing ways of communication - is it a new or has it been around for hundreds of years? \n\nDiscussed by Liz Evans from the University of Nottingham.\n\nThis video was filmed and edited by Sean Riley.\n\nWords of the World is a project b
Simon Staffans's insight:

Breaking down transmedia...

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Sherlock Holmes & the Internet of Things

Sherlock Holmes & the Internet of Things | #transmediascoop | Scoop.it
They resemble a line of ants transporting food back to a colony. Some carry rolls of tape, others clutch massive reams of butcher paper and a select few are the keeper of the scissors.Over a 100 people follow me out of the National Stadium located in Warsaw. We’re on a collective mission. Over the course of 90 minutes, the group will create a massive crime scene complete with victims, killers and motives. Together they will transform into a collaborative Sherlock Holmes as they scour through clu
Simon Staffans's insight:

Interesting stuff from Lance.

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The Digital Rocking Chair's curator insight, August 11, 9:32 PM


Lance Weiler:  "They resemble a line of ants transporting food back to a colony. Some carry rolls of tape, others clutch massive reams of butcher paper and a select few are the keeper of the scissors."

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What Transmedia Producers Should Know About Comics: An Interview with Tyler Weaver (Part One) - SnapBuzz

Simon Staffans's insight:

Some good thoughts and questions

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Melanie Hundley's curator insight, August 4, 10:16 AM

Some good thoughts and questions

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Teen Services Underground | Tag Archives: Transmedia

Teen Services Underground | Tag Archives: Transmedia | #transmediascoop | Scoop.it
Simon Staffans's insight:

On creating immersive experiences for teams.

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The Digital Rocking Chair's curator insight, July 27, 6:49 AM


Regina Townsend:  "Reading is what we do when we want to leave our world for a while and dip into someone else’s. It’s where we go to get away and be fully immersed into another person’s life.  Better than just using our imaginations, why not add to the experience by creating one that spans beyond just the book?"

María Luisa Zorrilla Abascal's curator insight, August 4, 1:10 PM

 

Regina Townsend:  "Reading is what we do when we want to leave our world for a while and dip into someone else’s. It’s where we go to get away and be fully immersed into another person’s life.  Better than just using our imaginations, why not add to the experience by creating one that spans beyond just the book?"

Daniel Calabuig's curator insight, August 5, 1:44 PM

 

Regina Townsend:  "Reading is what we do when we want to leave our world for a while and dip into someone else’s. It’s where we go to get away and be fully immersed into another person’s life.  Better than just using our imaginations, why not add to the experience by creating one that spans beyond just the book?"

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How School Libraries Are Becoming Cool

How School Libraries Are Becoming Cool | #transmediascoop | Scoop.it
Reimagining reading with sound effects and animation
Simon Staffans's insight:

Great read.

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Jeff Gomez – Transmedia Storytelling als Marketing-Instrument

Jeff Gomez – Transmedia Storytelling als Marketing-Instrument | #transmediascoop | Scoop.it
Jeff Gomez ist mit seiner Firma Starlight Runner Entertainment einer der erfolgreichsten Produzenten von transmedialen Geschichten und von transmedialem Marketing. Er hat unter anderem für Coc...
Simon Staffans's insight:

Jeff on transmedia as a marketing method

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22 Storytellers: Forward/Story 2015 Conference : Nosara, Costa Rica — Medium

22 Storytellers: Forward/Story 2015 Conference : Nosara, Costa Rica — Medium | #transmediascoop | Scoop.it
The Forward/Story 2015 Conference (http://www.forwardslashstory.com,) the second annual advanced storytelling residential lab and…
Simon Staffans's insight:

Insights en masse from Hank.

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Will the 'Supergirl', 'Lucifer' and 'Legends of Tomorrow' Shows Be Transmedia or Tranq-Media?

Will the 'Supergirl', 'Lucifer' and  'Legends of Tomorrow' Shows Be Transmedia or Tranq-Media? | #transmediascoop | Scoop.it
Our expectations around for these upcoming TV shows get to the very heart of transmedia as a phenomenon.
Simon Staffans's insight:

Will transmediahood be achieved?

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The Digital Rocking Chair's curator insight, June 18, 4:39 AM


Shathley Q:  "Our expectations around for these upcoming TV shows get to the very heart of transmedia as a phenomenon."

Angie Weihs's curator insight, June 19, 9:08 PM

I'd like an app where Supergirl give me daily advice as in YES you can....with recipes and training schedule!

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The Where of Storytelling

The Silent History (locative app / book)
Simon Staffans's insight:

Good collection of interesting projects.

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Forward / Story 2015 - connecting with storytellers from around the world in beautiful Costa Rica

Forward / Story 2015 - connecting with storytellers from around the world in beautiful Costa Rica | #transmediascoop | Scoop.it
Imagine. You take a long-haul flight. Puffy eyes, puffy legs, puffy brain. You land. The heat gives you a welcome hug. You arrive. Your body feels at home while your mind sleeps in another time zon...
Simon Staffans's insight:

Insights from F/S

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