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YouTube is Vaudeville 2.0

YouTube is Vaudeville 2.0 | #transmediascoop | Scoop.it
Pop Quiz: What Am I?

An invention dating back nearly half a century has now been popularized, an invention that has already changed the world.
Simon Staffans's insight:

The cycles intertwine.

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The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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MIPTV, MIPFormats and MIP Digital – a reflection

MIPTV, MIPFormats and MIP Digital – a reflection | #transmediascoop | Scoop.it
Things seemed a bit quieter this time around. Where there’s usually a throng of busy TV industry people, elbows being of better use than feet for propelling oneself forward, this time there was amp...
Simon Staffans's insight:

Some thoughts on the action in Cannes last week.

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Moving From Data to Wisdom with Transmedia Storytelling - Transmedia Digest

Moving From Data to Wisdom with Transmedia Storytelling - Transmedia Digest | #transmediascoop | Scoop.it
Transmedia storytelling should be a key tool for anyone wanting to bring about change.
Simon Staffans's insight:

About using transmedia storytelling to add needed context.

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Karen B Wehner's curator insight, April 13, 9:40 AM

Briefly but nicely put. The full version from which this is excerpted is worth a read:  http://www.jfs.tku.edu.tw/18-3/A05.pdf

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24h Jerusalem: a new transmedia project by ARTE and BR

24h Jerusalem: a new transmedia project by ARTE and BR | #transmediascoop | Scoop.it
24h Jerusalem: a new transmedia project by ARTE and BR with second-screen content, Vine integration among other social extensions
Simon Staffans's insight:

Case study of the interesting transmedia project 24h Jerusalem.

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Eva Dominguez's curator insight, April 10, 10:20 AM

Transmedia project.

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It's All About Community and Fan Engagement

It's All About Community and Fan Engagement | #transmediascoop | Scoop.it
Our guest is transmedia strategist Lara Hoefs (Story Disruptive), who chats with Steve about her work on the Twilight Saga film series and how fans and community are shaping projects like The Veronica Mars Movie. Also, we're once again joined by Michael Anderson (ARGNet) who shares the current goings-on in the Alternate Reality world. And…
Simon Staffans's insight:

A new Storyforward podcast!

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▶ TABLE RONDE PARIS 2.0 : Branded Entertainment et expériences transmedia - YouTube

Les nouveaux usages médiatiques entrainent de nouvelles formes de programmes hybrides. - Comment l'industrie de l'entertainment travaille avec les médias et ...
Simon Staffans's insight:

For all you French-speakers, a discussion about entertainment, new media. hybrid programs, brand integration etc.

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Transmedia, Indeed: 'Emma Approved's' Fashion Blog

Transmedia, Indeed: 'Emma Approved's' Fashion Blog | #transmediascoop | Scoop.it
.
Simon Staffans's insight:

a look at Emma Approved from a fashion, audience engagement and transmedia angle.

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Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News

Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News | #transmediascoop | Scoop.it
Jeff Gomez expands brands like Spider-Man and 'Avatar' into new media spaces.
Simon Staffans's insight:

Good interview.

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Margaret Doyle's curator insight, March 22, 12:58 PM

As ever, succinct thoughts on Transmedia by Jeff Gomez. 

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Transmedia Activism: Exploring the Possibilities in West Papua

Transmedia Activism: Exploring the Possibilities in West Papua | #transmediascoop | Scoop.it
"Almost all of the academic and practice-based literature on transmedia storytelling is focused on fiction-based narratives. In this context, transmedia projects are seen to provide an opportunity for fictional narratives to be dispersed across
Simon Staffans's insight:

An interesting book chapter looking at two transmedia activism-projects.

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SXSW blog: Tools and tech that can help content creators

SXSW blog: Tools and tech that can help content creators | #transmediascoop | Scoop.it
The opportunity to find new ways to produce or distribute your content is palpable on the trade show floor at the festival. Producer Caitlin Burns shares some of her favorites.
Simon Staffans's insight:

Interesting look at different new storytelling tools from SXSW, from Racontr to Aurasma etc.

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CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller

CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller | #transmediascoop | Scoop.it
Simon Staffans's insight:

Interesting campaign in Spain, from Rob and Conducttr,

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Sam Allard's curator insight, March 13, 2:59 AM

Using a massively multiplayer online Game of Thrones game to allow viewers to interact and become more immersed in the Television series. 

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Digital4C – a reflection

Digital4C – a reflection | #transmediascoop | Scoop.it
I was invited earlier this week to hold a keynote presentation at the Digital4C conference in Barcelona, Spain. The conference brought together a diverse crowd of content creators, scholars, govern...
Simon Staffans's insight:

Some thoughts after a couple of days in Catalonia.

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Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets

Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets | #transmediascoop | Scoop.it
Simon Staffans's insight:

This is interesting; how subtle product placement rakes in money - would love to see some figures as well. And, of course, it's all down to there being great content as well.

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Interview: Jay Bushman: "Social media storytelling is still in its infancy"

Interview: Jay Bushman: "Social media storytelling is still in its infancy" | #transmediascoop | Scoop.it
For producer of YouTube-based series The Lizzie Bennet Diaries, digital still has many stories to tell...
Simon Staffans's insight:

Jay with some good insights on how to leverage audience engagement over Twitter etc.

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Margaret Doyle's curator insight, February 25, 11:40 PM
Great to see social examined in this way. It is such a fun element to play with in storytelling!
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2014.The Trans Museum Experiment - Google Drive

Simon Staffans's insight:

Interesting - transmedia and state museums, a presentation/study well put together.

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Transmedia Shows Are Winning the Internet

Transmedia Shows Are Winning the Internet | #transmediascoop | Scoop.it
Bernie Su's interactive storytelling is winning Emmys and raking in revenue, thanks to its die-hard fangirls.
Simon Staffans's insight:

Vice's Motherboard takes a look at LBD and Emma Approved, and approve.

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Simon Staffans: Why wild horses wouldn’t keep me from MIPTV - MIPBlog

Simon Staffans: Why wild horses wouldn’t keep me from MIPTV - MIPBlog | #transmediascoop | Scoop.it
Simon Staffans's insight:

If you're heading for MIP, here are some tips on what to take part of.

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The complete guide to Transmedia Storytelling - State of Digital

The complete guide to Transmedia Storytelling - State of Digital | #transmediascoop | Scoop.it
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?
Simon Staffans's insight:

Not sure this is the complete guide, but _a_ guide at least :)

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Emily Bockian's curator insight, March 27, 5:13 PM

Very relevant to my upcoming #DMPS2014 project.

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8 Rules for Creating a Successful Transmedia "Storyworld" || Brief

8 Rules for Creating a Successful Transmedia "Storyworld" || Brief | #transmediascoop | Scoop.it
Red Bee Media's Andy Bryant how to bridge the gap between marketing and content.
Simon Staffans's insight:

Eight tips on what to think of when creating transmedia.

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The Digital Rocking Chair's curator insight, March 26, 11:28 PM


Max Follmer "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."

Emily Bockian's curator insight, March 27, 5:26 PM

Another important resource for my #DMPS2014 project.

Debbie Elicksen 's curator insight, March 29, 7:46 PM

“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.”  


Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.

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Jay Bushman: 3 keys to making a successful web series

Jay Bushman: 3 keys to making a successful web series | #transmediascoop | Scoop.it
The creator of online video phenomenon The Lizzie Bennet Diaries shares his success secrets...
Simon Staffans's insight:

Jay on how to create for the web.

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Five transmedia projects - spring 2014

Five transmedia projects - spring 2014 | #transmediascoop | Scoop.it
Spring is fast approaching, unless we see some more disheartening cases of ”takatalvi” (Finnish for ”winter-that-creeps-up-from-behind”, a lovely word but a pretty irritating phenomena). With this ...
Simon Staffans's insight:

A look at five projects I think are worth keeping an eye on this spring.

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Thoughts on the T – SXSW14 Re-Cap: 5 Lessons Learned from Movie Studios on How to Market Your Movie

Thoughts on the T – SXSW14 Re-Cap: 5 Lessons Learned from Movie Studios on How to Market Your Movie | #transmediascoop | Scoop.it
Simon Staffans's insight:

Some good insights from SXSW (make sure to read Christine's other posts from SXSW as well!)

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How The ‘Lizzie Bennet’ Team Plans To Defend Its Interactive Emmy Win [#Transmedia]

How The ‘Lizzie Bennet’ Team Plans To Defend Its Interactive Emmy Win [#Transmedia] | #transmediascoop | Scoop.it

Via The Digital Rocking Chair
Simon Staffans's insight:

More interesting insights into Emma Approved etc.

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The Digital Rocking Chair's curator insight, March 13, 3:37 AM


Sam Gutelle:  "Last August, The Lizzie Bennet Diaries won an Interactive Emmy Award, adding shiny gold feathers to the caps of creator Bernie Su and transmedia director Jay Bushman. Lizzie Bennet was able to win its Emmy because of its impressive transmedia presence, which includes 35 different Twitter feeds for individual characters and a handful of spin-off vlog channels" ...

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Simon Staffans: What's next for crossmedia?

Simon Staffans: What's next for crossmedia? | #transmediascoop | Scoop.it
The art of storytelling is becoming crucial in an increasingly connected world
Simon Staffans's insight:

A look ahead with some predictions.

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Storyforward Podcast: House of Cards, Netflix...

Storyforward Podcast: House of Cards, Netflix... | #transmediascoop | Scoop.it
Steve talks with transmedia producer Caitlin Burns about House of Cards, Netflix, politics, politics and more POLITICS on this stellar episode. Plus, a special House of Cards Cross-Media Moment: What happens next will surprise you! Or.....not. Stuff mentioned in this episode: McCarrin Park The Heath (Sleep No More restaurant) The Lego Movie Fox Host Attacks…
Simon Staffans's insight:

It's a new Storyforward Podcast!

 

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A History and Future of Collaborative Storytelling - Scott Walker

A History and Future of Collaborative Storytelling - Scott Walker | #transmediascoop | Scoop.it
An un-scientific, non-comprehensive, and not-at-all objective overview of the rise of collaborative storytelling.
Simon Staffans's insight:

Good post from Scott on a very current topic - shared storyworlds and collaborative storytelling. "It is highly unlikely that most entertainment properties of the future will be SSWs, but it is very likely that the level of participation and contributions of audiences will continue to rise. I believe the likely outcome is a mix of collaborative storytelling experiences."

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Brad Tollefson's curator insight, March 10, 10:12 PM

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