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Organizations and transmedia - making sense

Organizations and transmedia - making sense | #transmediascoop | Scoop.it
I just read a great post by James Carter over on ArtsFWD, where he very correctly identified the benefits for arts organizations when it comes to using transmedia storytelling methods to find new w...
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Some points from the world of corporate storytelling in a transmedia setting.

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The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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Solid economics in a fluid content world

Solid economics in a fluid content world | #transmediascoop | Scoop.it
Following up on my last post, the post on using layered storytelling as a way of coping with reaching and engaging people in today’s world, I promised some brief thoughts on one of the things we’re all concerned about – money. How do we get a credible revenue stream from our stories? When we have…
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Some thoughts and an attempt to tackle the issue of funding and revenue for multiplatform production and stories

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Creating a Community From Scratch

Creating a Community From Scratch | #transmediascoop | Scoop.it
It doesn’t matter who we are, we all want the same thing. If we’re documentary filmmakers or marketing professionals, if we’re experience designers or PR managers at BigCorp. What we really really want is to create something that builds a community. This community should, in an ideal world, also have a number of ideal traits…
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The formula for creating a vibrant community around your content...

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A word on trust

A word on trust | #transmediascoop | Scoop.it
In my last post I shared some thoughts on the importance of earning the trust of your audience, a crucial thing for any creator and storyteller. If your audience does not trust you, or if you betray their trust, you will either be largely ignored or face a world of hurt at some point. This,…
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A follow-up, looking at the issue of trust from another angle.

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Earning the trust of your audience

The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…
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Thoughts on the importance of retaining the human aspect in our interactions

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Columbia Digital Storytelling Lab - Digital Dozen: Breakthroughs in Storytelling

Columbia Digital Storytelling Lab - Digital Dozen: Breakthroughs in Storytelling | #transmediascoop | Scoop.it
Digital Dozen: Breakthroughs in Storytelling
Simon Staffans's insight:

The twelve most creative examples of "digitally enabled storytelling" from 2015. And creative they are!

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How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising | #transmediascoop | Scoop.it
In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well as discuss how return on investment on that content will grow and evolve beyond interruptive advertising models.
Simon Staffans's insight:

From Sundance, on the challenge of reaching connected storytellers.

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Be there for your audience

Be there for your audience | #transmediascoop | Scoop.it
From time to time I’m called in to the Finnish Broadcasting Company to sit in as an ”expert” on their social media panel – basically discussing the latest going ons in the world of social media, what new solutions or services are out there, what the most talked about topics are, and why we should…
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Thoughts on the state of people's friendships today, how social media and online interactivity has diluted the term somewhat, and how we as content creators have an obligation to make our content be true friends of our audience.

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Tip: Bookmark these free tools to improve your data storytelling

Tip: Bookmark these free tools to improve your data storytelling | #transmediascoop | Scoop.it
WordCounter, SameDiff, and WTFcsv have been designed to help with textual analysis and simplifying spreadsheets
Simon Staffans's insight:

Addressing the challenge of making data accessible and easy to understand

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Telling Stories: Lina Srivastava Talks About Transmedia Activism (Part Two)

Telling Stories: Lina Srivastava Talks About Transmedia Activism (Part Two) | #transmediascoop | Scoop.it
“giving voice to the voiceless.”
Simon Staffans's insight:

Lina on the inappropriateness of the term "give voice to the voiceless", and much more

“giving voice to the voiceless.”
“giving voice to the voiceless.”
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Barbara Ganley's curator insight, January 22, 9:31 AM

We have to stop treating other people’s stories as if they are ours for the taking and shaping. - See more at: http://henryjenkins.org/2016/01/telling-stories-lina-srivastava-talks-about-transmedia-activism-part-two.html#sthash.WzKjgXcg.dpuf

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Blowing up silos - the evolution of media is just beginning

Blowing up silos - the evolution of media is just beginning | #transmediascoop | Scoop.it
I’ve been fortunate enough to be in a position where I get called in every now and then to help different productions, creators, companies, producers and other stakeholders in their development work. The stuff I work on ranges from corporate storytelling via academia to pure entertainment content, on all possible platforms (though rarely all at…
Simon Staffans's insight:

Some thoughts after having consulted on a number of projects lately.

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CES 2016: Hollywood looks to VR for new type of storytelling - FT.com

CES 2016: Hollywood looks to VR for new type of storytelling - FT.com | #transmediascoop | Scoop.it
When 21st Century Fox released The Martian last autumn, audiences flocked to watch Matt Damon portray a scientist left to fend for himself after being marooned on the red planet. This year, fans of the film will have the chance to go one step
Simon Staffans's insight:

I think 2016 will be the year when we find out what VR can be. I'm still uncertain if it'll amount to the equivalent of the 3D TV, or if we're looking at something much more profound...

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Photos: Century-old literary magazines are innovating storytelling on Instagram

Photos: Century-old literary magazines are innovating storytelling on Instagram | #transmediascoop | Scoop.it
This year, magazines are set to struggle. As readers increasingly move online, print publications far and wide should expect to lose readers. But if you can’t beat them, join them—and by the looks of decades-old magazines sharing their content on Instagram, that’s exactly what several historic publications intend to do. Virginia Quarterly Review, a 91-year-old literary magazine,...
Simon Staffans's insight:

The cross pollination of media platforms is spreading...

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The Digital Rocking Chair's curator insight, January 12, 9:41 PM


Olivia Goldhill:  "This year, magazines are set to struggle. As readers increasingly move online, print publications far and wide should expect to lose readers. But if you can’t beat them, join them—and by the looks of decades-old magazines sharing their content on Instagram, that’s exactly what several historic publications intend to do."

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One year in now media vol V

The year that was in "now media", and the future that hopefully will be. A round up of blog posts from 2015 dealing with best practices, good advice and reflec…
Simon Staffans's insight:

My traditional round up of blog posts, complete with some brilliant voices from brilliant people in the field of all kinds of media. Some great thoughts and interesting links!

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The Digital Rocking Chair's curator insight, December 31, 2015 2:32 AM


Simon Staffans' excellent annual round up of best practices, good advice and reflections from luminaries in "now media" - i.e. an insightful look at currently available media platforms and the ways we're communicating ....

Bobby Watson's curator insight, January 22, 4:16 AM

Best practices about transmedia.

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Layered storytelling – the art of the future

Layered storytelling – the art of the future | #transmediascoop | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…
Simon Staffans's insight:

Some thoughts on how we should, or could, view our possibilities and need to layer our stories

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Marco Favero's curator insight, February 10, 9:28 AM

aggiungi la tua intuizione ...

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Ep 71: Learning in the wild with transmedia storytelling: How to use transmed...

Ep 71: Learning in the wild with transmedia storytelling: How to use transmed... | #transmediascoop | Scoop.it
Elaine Raybourn is a Social Scientist from Sandia National Laboratories Center for Computing Research on assignment to Advanced Distributed Learning Initiative (ADL).

Here she discusses how and why intelligent transmedia storytelling ecosystems can be game-changer for training and education. She analyses a use case in order to explore, along with the audience, potential challenges and research opportunities.

This a presentation that explores the to use of transmedia storytelling toward the delivery of connected, enduring learning and participatory experiences.
Simon Staffans's insight:

transmedia in learning and education - interesting!

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Charting Documentary’s Futures: An Interview with MIT’s William Uricchio (Part One)

Charting Documentary’s Futures: An Interview with MIT’s William Uricchio (Part One) | #transmediascoop | Scoop.it
Simon Staffans's insight:

Where are documentaries heading?

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The Collective Journey - Part 1

The Collective Journey - Part 1 | #transmediascoop | Scoop.it
"Our lives are not our own. From womb to tomb, we are bound to others, past and present, and by each crime and every kindness, we birth our future."


Imagine this scenario:

The human race has m...
Simon Staffans's insight:

On where we're going, together.

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Storyteller and bridge builder

Storyteller and bridge builder | #transmediascoop | Scoop.it
When I examine the craft of the creator - or the storyteller, the producer or whatever other term you want to use – bridge building comes to mind. What we are, essentially, trying to do is build a bridge. It’s a bridge that is constructed between the stories and the content we’ve come up with…
Simon Staffans's insight:

Thoughts on building bridges through stories, and what tools are needed today vs earlier times... not to mention materials!

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Ask The Expert: Five Books That Will Help You Master Storytelling - Forbes

Propoint's resident raconteur sat down with presentation consultant Jesse Scinto to learn how to master storytelling and persuasion.
Simon Staffans's insight:

On the complex nature of the much-bandied about term "storytelling"

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Creating a future through stories

Creating a future through stories | #transmediascoop | Scoop.it
The future is here. You might not recognize it yet, not know it yet, but it travels with you whereever you go. You hold the future in you, and it is yours to mould and shape into whatever you want it to be. We’re living in uncertain times. Refugees and migrants, economic hardships and war,…
Simon Staffans's insight:

Thoughts on looking beyond audience engagement to future-building for audiences

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Media and Us - An Interview With Jeff Gomez

Media and Us - An Interview With Jeff Gomez | #transmediascoop | Scoop.it
This is an excerpt of Starlightrunner's CEO Jeff Gomez' contribution to "One Year in Now Media vol V". Where do you feel the media world is at the moment, and how has it evolved in 2015? I’m fascinated with how young people are using media as an extension of identity. Because we can touch and…
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On The Collective Journey and much much more.

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Telling Stories: Lina Srivastava Talks About Transmedia Activism (Part One)

Telling Stories: Lina Srivastava Talks About Transmedia Activism (Part One) | #transmediascoop | Scoop.it
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First part of an enlightening interview with Lina

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Crowdfunded Journalism: A Small but Growing Addition to Publicly Driven Journalism

Crowdfunded Journalism: A Small but Growing Addition to Publicly Driven Journalism | #transmediascoop | Scoop.it
The number of journalism projects funded through Kickstarter has grown over time, totaling more than 650 projects and nearly $6.3 million dollars by
Simon Staffans's insight:

A look at the intersection of crowdfunding and journalism - an area that should see substantial growth

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A manifesto for digital freedom in storytelling | The Bookseller

A manifesto for digital freedom in storytelling | The Bookseller | #transmediascoop | Scoop.it
As a storyteller, I’m enthralled by the possibilities in technological development for storytelling. Development is by no means done yet because the blessed nerds and geeks among us are always innovating, always improving, always tweaking "what is" to encourage it to become "what it may be."
Simon Staffans's insight:

Because we can imagine, the technology will come.

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Using powerful Stories to Develop Online Communities

Using powerful Stories to Develop Online Communities | #transmediascoop | Scoop.it
Audiences demand interactive and deep story experiences. Learn about audience develop and how to create your own on-line community through storytelling. 
Simon Staffans's insight:

Nuno on audiences and engaging them

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