Jeff Gomez, President & Chief Executive Officer of Starlight Runner Entertainment, discusses transmedia storytelling.
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The art of telling stories over multiple platforms in a common storyworld
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Simon Staffans
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Jeff Gomez: "Our love of team-ups, in fact, dates back to the Stone Age. Early man imbued all things around him with animus, and the coolest things — the sun, the moon, the ocean — were either the incarnations of, or controlled by superior beings, gods. It was just a matter of time before pantheons formed, relationships got complicated, and villains arose to challenge the benevolent"... Via The Digital Rocking Chair Delete the scoop?
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