In an article in Admap a couple of years back, noted branded content guy Graham Hodge said some very nice things about The Art of Immersion but observed quite rightly that the book "stops short of offering advice to brands."...
In reality, Cucumber, Banana and Tofu are the names given to the new transmedia creation signed by Russel T. Davies, the creator of Queer as Folk and Torchwood and Doctor Who’s showrunner from 2005 to 2010. Three series distributed through three different channels to tell a single and same story—so to speak.
Racontr, a French company that has been working on an online platform for interactive visual storytelling since 2013, has brought their product out of beta this week. I noticed it first at the Tribeca Film Festival's Tribeca Hacks in late 2013, and since then they have continued to add to the platform, completely mindful of the perils of responsive design on multiple devices, building the interface to be as visually-guided as possible, and, from the business side, changing their plan structure t
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