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Scooped by Simon Staffans onto #transmediascoop |
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My main beef with the panel came from the definition and application of what Hsia describes as a “transmedia” approach to audience engagement. Hsia quickly explained transmedia as extending a show or the Bravo brand across multiple platforms – mainly from TV to their site and social sites. For a cable network show, the approach is no doubt innovative, but transmedia? I would define it differently.
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Robert Pratten: 'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"' Via The Digital Rocking Chair
Simon Staffans's insight:
Rob's take on pitching transmedia projects. 
Idea Catalyst's comment,
May 22, 10:03 AM
@IdeaCatalyst1 Framing Ideas: We are storytellers! Thanks. NYC
LucaVanin's comment,
May 22, 11:40 AM
:-) it sounds strange also in Italian: StoryTellers has a Bad connotate, someone who tells not true stories! :-)
Debbie Elicksen (LION)'s comment,
May 23, 7:04 PM
That's so interesting, LucaVanin. We do tend to take our own cultural language for granted, and maybe that is also the lesson in storytelling. Check how it sounds in a different language. I so appreciate everyone's comments, too. Hopefully this sheet will be helpful.
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Armed with only a revolver, a change of undergarments and a bicycle, Annie Londonderry embarks on an epic around-the-world adventure in 1894, with New York City as her first taste of freedom. 
Dr. Pamela Rutledge's curator insight,
May 18, 2:48 PM
Beautiful, interactive compilation of media to tell the story of Annie Londonderry's 1984 bicycle ride that made her a social icon and habinger of the feminist movement, or what Henry James' called the "New Woman." Raises an interesting question of the boundaries between storytelling as fiction and as journalism; transmedia stories by design leave more "meaning" gaps for the audience to fill from the assemblage of nonlinear information. We know the experience of transmedia is more immersive. Is the cognitive understanding of the content different or just emotionally richer compared to traditional linear journalism? 
Minna Kilpeläinen's comment,
May 20, 6:18 PM
Transmedia allows us to read between the lines that go all around 360 degrees.
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DIY Days returned to The New School in April for a free all-day conference devoted to exploring new models of producing independent film and transmedia sto
Simon Staffans's insight:
DIY Days, well worth attending if you have the opportunity. Delete the scoop?
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Pemberly Digital partnered with Theatrics to turn the 'Lizzie Bennet' spinoff 'Welcome to Sanditon' into a full transmedia community.
Simon Staffans's insight:
A brief look at the LBD spin off that just launched. Delete the scoop?
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Mary Carty - Bridging business strategy & the arts for the next generation of Artists, Organisations & Audience
Simon Staffans's insight:
Some good insights here. Delete the scoop?
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Lisa Hsia, executive vice-president of Bravo Digital Media at NBCUniversal, gives us five predictions for the Social TV industry over the next few years.
Simon Staffans's insight:
Everything mixing together... Delete the scoop?
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It's become fashionable to hate the word 'transmedia' in some circles.
Simon Staffans's insight:
Some valid points here.
Dr. Pamela Rutledge's curator insight,
May 7, 10:51 AM
In social psychology, groups often define themselves by what they are not as much as by what they are. Trying to figure out WTF isn't transmedia might be an interesting exercise to see where the boundaries lie. 
XYEYE's curator insight,
May 8, 11:33 PM
"Trying to figure out WTF isn't transmedia might be an interesting exercise to see where the boundaries lie." Delete the scoop?
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Images are powerful, stories even more so. But how do you collect them from hundreds if not thousands of people and present them in a coherent and compelling fashion—especially when you're trying to document an event that was itself so...
Simon Staffans's insight:
Feels like I missed something, not attending Tribeca... Delete the scoop?
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Jay Ferguson and J.C. Hutchins discuss how mainstream television broadcasters are beginning to see transmedia storytelling as a legitimate, perhaps even nece...
Simon Staffans's insight:
Interesting stuff. I'd need to meet some more of the TV people these guys are meeting :) 
Paul K Saunders's curator insight,
May 3, 1:26 PM
Listen to what these guys say as they are right on the point and there is a solution coming soon Delete the scoop?
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The partygoers entered the large, black fabric cave in single file, balancing their drinks in hand and squatting low in order to sit at the computer inside. They typed away, sharing stories about s...
Simon Staffans's insight:
Hybrid media projects show the way Tribeca is heading. Delete the scoop?
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Over 200 representatives of the German and international animation industry attend the "Financing & Brands" conference on Thursday afternoon in Stuttgart's Haus der Wirtschaft.
Simon Staffans's insight:
Brief report from FMX; the animation and gaming world are increasingly looking at transmedia storytelling as well. 
Jeni Mawter's curator insight,
April 28, 9:46 PM
Animation and transmedia will be of interest to children's and young adult app writers. Delete the scoop?
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Simon Staffans's insight:
Interesting - looking at the changing roles of the actor in a transmedia project compared to a "traditional" fiction project. Delete the scoop?
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This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating...
Simon Staffans's insight:
Elegant indeed. Delete the scoop?
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The Mad Men era of advertising has passed. But what does advertising mean in this new age where there is no such thing as a "traditional" agency? Today, a brand’s communication and engagement strategy is no longer a separate and distinct practice from the design of a product or service. The two are intertwined. The product is the marketing, and the marketing is the product.
Simon Staffans's insight:
Provide experiences and benefits... interesting post. 
Game over. News media's dead!'s comment,
May 18, 10:37 AM
Immersive re-used media installation. http://www.youtube.com/watch?v=Op1YVFwc2XQ&list=UUauty747_DN8sHK_3Nw5Ing&index=4
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The following post was commissioned the International Association of Business Communications ( IAB...
Simon Staffans's insight:
Good insights from Nick. Delete the scoop?
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TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.
Simon Staffans's insight:
Some challenges in social tv; curation, destination etc. Delete the scoop?
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Transmedia. It’s like that word that you know should fit perfectly to describe what you’re trying to convey, and you know what letter it starts with, but there’s just no way that you can remember i...
Simon Staffans's insight:
So yeah, some thoughts on the last week's discussions on transmedia on the whole. Delete the scoop?
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Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause.
Simon Staffans's insight:
Yup, some interesting points here. 
Alberto Dafonte's curator insight,
May 9, 4:38 PM
"We can leave “transmedia” to the academic, the philosophical, and the fantastical. It can remain a conceptual framework for our imaginations to run free in a vast, dreamy Narnia of ideas. If this is our answer, lots of books and panels and dissertations will be generated around the world. It will be great fun talking theory to each other. And no one will make a dime". Delete the scoop?
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Simon Staffans's insight:
Some good points here. Moving ahead, we are. 
Binary Racoon's curator insight,
May 7, 11:15 AM
"Any phrase that said: I’m doing things that don’t fit into a neat little box. It’s not exactly a television show or movie or video game. It’s not a book or a comic. It’s not any of those things but it might be some of those things. It might be highly interactive and social or maybe it’s not. It may be a standalone story or vast storyworld made up of a dozen individual stories. It may be told live or produced well in advance. It may be any number of things. But the one thing it is, for sure, is something that doesn’t fit in a box...call it whatever you want, maybe they’ll use “Transmedia” or maybe they’ll call it “Interactive” or “Multi Platform” or, please oh please “Crazy Shit”. I would so love to apply for a “Crazy Shit” grant!" Delete the scoop?
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Simon Staffans's insight:
Wrote an article looking at transmedia in the TV industry; is the term becoming redundant or not?
Dr. Pamela Rutledge's comment,
May 7, 10:48 AM
In terms of information processing and the human brain, everything is transmedia (i.e. we form our understanding of every narrative in an additive fashion from all kinds of multi-sensory input.) The trouble may be that the defining features of a 'transmedia storytelling' experience make too long a laundry list of not-very-sexy words: coherence, coordination, and cocreation, i.e. coordinated participatory storytelling with the media part understood. Digging a semantic hole!
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Simon Staffans's insight:
Had missed this one - a thorough contribution to the academic side of transmedia. Delete the scoop?
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In the ninth part of Filmmaker‘s interview project with prominent figures from the world of transmedia, conducted through the MIT Open Documentary Lab, Lance
Simon Staffans's insight:
Lance talks about his work and how he works. Delete the scoop?
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Simon Staffans's insight:
A talk with Nuno, talking about Beat Girl. Delete the scoop?
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When doesTransmedia Storytellingbecome…
Simon Staffans's insight:
From a more scholarly POV; trying to distinguish between transmedia storytelling and cross-media promotion.
Jeni Mawter's curator insight,
April 28, 9:59 PM
When does Transmedia become more than multi-platform promotion? When it brings new facets to the story. Delete the scoop?
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