Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
The art of telling stories over multiple platforms in a common storyworld
Curated by
Simon Staffans
 Your new post is loading...
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
I’m really pleased to have had the opportunity this week to attend the Torino Film Lab and their Writer’s Room workshop here in Vaasa, Finland. The workshop – focusing on two transmedia projects – ...
Simon Staffans's insight:
Some thought arising from discussions around audience engagement. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Recently, Steven Spielberg announced that he’s partnering with 343 Industries to create a live-action television series for one of the most successful game properties in the world, Halo.
Simon Staffans's insight:
Caitlin Burns takes a look at some up-and-coming game extensions. 
Dr. Pamela Rutledge's curator insight,
June 9, 1:32 PM
Great insights from Cailin Burns on the intersection of games and television series in anticipation of Spielberg's collaboration on a live-action Halo series. In games, however, players become owners of the story through their individual actions and choices within the narrative in the play process. Will that translate to television because of the rich storyworld alone or does it demand a fluid playing-watching dual platform (game to television) experience, such as Defiance to make a successful transition? Just finding out is exploring a new world. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience? Read More »
Simon Staffans's insight:
From revenue models via where to start to some great examples; a lengthy interview with Jeff, well worth a read. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
It's no wonder that studios, videogame companies, and large brand-holders are beginning to realize that an investment in an intellectual property must have a return from multiple media platforms.
Simon Staffans's insight:
Transmedia into the mainstream. 
Digital Cinema in Transition's curator insight,
June 6, 11:09 AM
Also see our digital cinema study at http://www.digitalcinema.ca and fill out a survey! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Simon Staffans's insight:
"Three long-winded Canadians", indeed :) Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Viacom Media Network is embedding transmedia storytelling technology into its US drama series Hit the Floor which aired this week on its...
Simon Staffans's insight:
Somethin' Else's engine "Story Farm" gets a run-out with a VH1 series. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
For the final installment ofFilmmakerand the MIT Open Documentary Lab’s interview project with the foremost thinkers on transmedia, IDFA DocLab’s Caspar Sonnen answers our questions. Sonnen is the...
Simon Staffans's insight:
Some interesting thoughts on interactivity and filmmaking.
Digital Cinema in Transition's curator insight,
May 27, 1:49 PM
How do you use social media? http://www.digitalcinema.ca Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating...
Simon Staffans's insight:
Elegant indeed. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The Mad Men era of advertising has passed. But what does advertising mean in this new age where there is no such thing as a "traditional" agency? Today, a brand’s communication and engagement strategy is no longer a separate and distinct practice from the design of a product or service. The two are intertwined. The product is the marketing, and the marketing is the product.
Simon Staffans's insight:
Provide experiences and benefits... interesting post. 
Game over. News media's dead!'s comment,
May 18, 10:37 AM
Immersive re-used media installation. http://www.youtube.com/watch?v=Op1YVFwc2XQ&list=UUauty747_DN8sHK_3Nw5Ing&index=4
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The following post was commissioned the International Association of Business Communications ( IAB...
Simon Staffans's insight:
Good insights from Nick. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.
Simon Staffans's insight:
Some challenges in social tv; curation, destination etc. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Transmedia. It’s like that word that you know should fit perfectly to describe what you’re trying to convey, and you know what letter it starts with, but there’s just no way that you can remember i...
Simon Staffans's insight:
So yeah, some thoughts on the last week's discussions on transmedia on the whole. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Social media and storytelling together represent, for marketers, a return to the origins of storytelling.
Simon Staffans's insight:
We're back to the "survival of the fittest" regarding storytelling. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
I’m currently working on a few interesting projects for TV broadcast clients which have perked my interest again in the murky world of 'transmedia story-telling'. At Red Bee, one side of the Creati...
Simon Staffans's insight:
A look at how transmedia in television is slowly becoming more mainstream. Again, it's a lot ot do with definitions, but the need to design for engagement and interaction is only becoming more important.
Digital Cinema in Transition's curator insight,
June 14, 3:14 PM
Please visit http://www.digitalcinema.ca for one of our surveys! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Hideous buzzword or gaming salvation? ... click for full feature
Simon Staffans's insight:
Refreshing - a view on transmedia from the gaming world - "not as important as the new consoles coming out, but not something to be ignored either". Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The session was called "Unlock the Power of Fans" at Transmedia Los Angeles’ m...
Simon Staffans's insight:
The Power of Fans, by Nick. Good insights, building on the Theatrics-platform.
Digital Cinema in Transition's curator insight,
June 6, 11:13 AM
Also see our digital cinema study at http://www.digitalcinema.ca and fill out a survey! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
When considering mobile as platform for transmedia storytelling, it's useful to imagine it as a window into the imagination. The mobile device provides an opportunity to reinterpret the real world and make the mundane part of a storyworld and vic...
Simon Staffans's insight:
Some conceptual thinking from Rob. 
Juliana Loh's curator insight,
June 5, 1:35 PM
Rob Pratten visits the world of mobile offering thoughts on conceptual models and providing pointed analysis. 
@FernandoCarrion's curator insight,
June 16, 4:53 AM
5Rs of Mobile in Transmedia Storytelling | By Robert Pratten Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Simon Staffans's insight:
James outlines some steps to follow for your organization. 
Brad Tollefson's curator insight,
June 18, 8:11 PM
How might we use transmedia to spread the word about transmedia seattle? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The most prevalent feeling I have of attending the Nordic Transmedia Meetup and Nordic Game in Malmö, Sweden last week is one of ”so, we’ve finally arrived!”. See, some years ago when I was introdu...
Simon Staffans's insight:
Some thoughts from the conference last week. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Robert Pratten: 'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"' Via The Digital Rocking Chair
Simon Staffans's insight:
Rob's take on pitching transmedia projects.
Dr. Pamela Rutledge's comment,
May 27, 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight,
June 1, 1:06 AM
Excellent article, a must ready for digital story tellers of the 21st century! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Armed with only a revolver, a change of undergarments and a bicycle, Annie Londonderry embarks on an epic around-the-world adventure in 1894, with New York City as her first taste of freedom.
Dr. Pamela Rutledge's curator insight,
May 18, 2:48 PM
Beautiful, interactive compilation of media to tell the story of Annie Londonderry's 1984 bicycle ride that made her a social icon and habinger of the feminist movement, or what Henry James' called the "New Woman." Raises an interesting question of the boundaries between storytelling as fiction and as journalism; transmedia stories by design leave more "meaning" gaps for the audience to fill from the assemblage of nonlinear information. We know the experience of transmedia is more immersive. Is the cognitive understanding of the content different or just emotionally richer compared to traditional linear journalism? 
Minna Kilpeläinen's comment,
May 20, 6:18 PM
Transmedia allows us to read between the lines that go all around 360 degrees.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
DIY Days returned to The New School in April for a free all-day conference devoted to exploring new models of producing independent film and transmedia sto
Simon Staffans's insight:
DIY Days, well worth attending if you have the opportunity. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Pemberly Digital partnered with Theatrics to turn the 'Lizzie Bennet' spinoff 'Welcome to Sanditon' into a full transmedia community.
Simon Staffans's insight:
A brief look at the LBD spin off that just launched. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Mary Carty - Bridging business strategy & the arts for the next generation of Artists, Organisations & Audience
Simon Staffans's insight:
Some good insights here. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
A post I wrote for MIPBlog on the advance of the creative and engaged fan.