The in-game advertising industry has not had a happy few years. Back in 2002 when Massive Incorporated first brought us the ability to dynamically insert adverts into Xbox360 games the future looke... 
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? 
They did an awesome job of visually representing what is happening in the world of Digital-Out-Of-Home. Best part (imho) is the re-definition of a screen: basically, projectors allow you to turn anything into a screen... 
I keep noodling on the idea of how you earn — not build, necessarily, but earn — your audience as a creative type. I’m not sure I have all (or any of) the answers, but here’s a good shot at it. 
Here's how Disney got it right.... 
This week's ACG Unabridges brings you Adrian Hon of Six to Start, straight shooter and one of the geniuses behind the smash hit health game Zombies, Run! 
I keynoted at the Media140 conference three weeks ago (26 Apr 2012) wearing my ABC Exec Producer TV Multi Platform hat. Now responsible for non-kids ABC TV online & mobile offerings & TV mobile and social strategy my 20 minute talk was rather focused on the high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services). The amount of social activity surrounding prime-time TV has nearly tripled year over year, said Mark Ghuneim, CEO of social TV tracking service Trendrr.tv. We spoke with him earlier this week at the Ad Age Social TV conference about Trendrr.TV's... 
Transmedia producers beActive Media's new IP, Beat Girl (photo), is the latest of many to tell its story across several platforms. Bernardo explains why Jeff Gomez racconta il Transmedia Storytelling video a cura di www.uramaki.tv 
Siobhan O’Flynn (University of Toronto) was in Auckland for the Screen Edge Forum last week, speaking in panels about Transmedia narratives. We organised a Marker workshop while she was here, on the 5th May, the first workshop for the year! There was a great turn out with 17 people from a variety of industries and careers all listening intently to Siobhan discuss examples and case studies of Transmedia stories. 
“ “There’s a lot of great transmedia talk and I’m interested in how we can turn that into positive action.” - Nicoletta Iacobacci 
Question: In a TV fictional drama that’s been shot and edited, how do you introduce audience participation? |
Last night I had the pleasure of conducting a digital storyelling workshop for WGA East. It seemed to go really well, though I got on the express train to Tangent City instead of sticking to my planned outline. 
The Inventor is a graphic novel about the life of innovator Nikola Tesla. If it takes off, it could become a game, movie, and a series of apps. The aim is to create a transmedia entertainment property. 
Can Unilever and NBCU Deliver the Best Integrated Campaign Ever? 
In this conversation, J.C. chats with Karen Wehner and Lucas Johnson, co-founders of The Time Tribe, a transmedia experience designed to teach youngsters about world history. 
I’ve been having a number of discussions lately on this subject, transmedia and the audience. Here then, a brief post looking at some of the issues. 
It’s not often, if ever, that one attends an event at the New York Lincoln Center and the host announces: “Please turn your cellphones on!” That’s exactly how the demos began on Sunday April 29, 2012 for the first ever Story Hack: Beta, an event produced by StoryCode, a not-for-profit dedicated to the future of cross-media storytelling, in partnership with the Film Society of Lincoln Center. My presentation at the Millennial Mega Mashup in May of 2012. The deck looks at Social TV, Transmedia Storytelling and something I call Intermedia. 
Consumers are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want. 
Ein kurzer Überblick über crossmediale und transmediale Fiktion-Produktionen der deutschen Fernsehsender. 
Professor Henry Jenkins is well known for setting the topic “Transmedia Storytelling” some years ago. Now he answers our questions about “Why Transmedia?” 
The media around us that we beam it into our eyeballs and earholes tends to come in a handful of familiar and discrete flavors—audio/video like television and movies, print media like books and comics, and interactive like video games. Over the last several years (and even earlier to a smaller extent) there've been individuals and companies interested in trying to break down the boundaries between these medium and create something new and unexpected in the spaces between. What results are called transmedia stories. 
Why not apply some of the lessons learned from TV to games, asks Mark Sorrell? |
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