MarTech : Маркетинговые технологии
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MarTech : Маркетинговые технологии
MarTech - это digital-инструменты, которые помогают маркетологам результативно охватывать целевые аудитории
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Rescooped by Дима Аркас from Transmedia: Storytelling for the Digital Age
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Opening the transmedia toolbox

Opening the transmedia toolbox | MarTech : Маркетинговые технологии | Scoop.it

Via The Digital Rocking Chair
Дима Аркас's insight:

Кейсы трансмедиа-ивента...

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The Digital Rocking Chair's curator insight, August 7, 2013 1:12 AM

TBI:  "Anna Jackson reports back with tips and tools from Jeff Gomez and other local and international producers at a Transmedia Toolbox event at Unitec in Auckland."

Rescooped by Дима Аркас from Transmedia: Storytelling for the Digital Age
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Схема Transmedia

Схема Transmedia | MarTech : Маркетинговые технологии | Scoop.it

Maya Zuckerman:  'Over the years, I have been immersed in numerous talks and discussions centered on the question of "How can we streamline and simplify the concept of transmedia so that it is easy to understand?"'

 


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Denyse Drummond-Dunn's curator insight, July 10, 2013 12:21 PM

I love it when someone simplifies complexity - wish I was as gifted!

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Creating blockbuster worlds | The Big Idea | Te Aria Nui

Creating blockbuster worlds | The Big Idea | Te Aria Nui | MarTech : Маркетинговые технологии | Scoop.it
With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?
Дима Аркас's insight:

Вам нужна система для навигации по информационному шторму и достижения вашей целевой аудитории независимо от того, какой экран они предпочитают. Transmedia-подход позволяет рассказчику обеспечить несколько точек доступа в мир истории...


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