“ Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.”
Via Simon Staffans
The Mad Men era of advertising has passed. But what does advertising mean in this new age where there is no such thing as a "traditional" agency? Today, a brand’s communication and engagement strategy is no longer a separate and distinct practice from the design of a product or service. The two are intertwined. The product is the marketing, and the marketing is the product.
Following the release of Precinct 13, Episode 2 early this month, I wanted to take the opportunity to give some insights into how the project was produced, how it evolved from Ep 1 and the various challenges and highlights along the way.