Fiona Milburn of Transmedia NZ looks at how Make My Movie used audience engagement and social media networks as a strategy for success.
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Jaime Woo: "What if instead of acting merely as an online billboard for the documentary, the web itself was the platform?"
Transmedia NZ's insight:
A look at the National Film Board of Canada's support of interactive documentaries, in particular Highrise. There is a lot of great work coming out of Canada, so this article is well worth a read. Delete the scoop?
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