A weblog post by JT Velikovsky on the IDNet `Transmedia: Storytelling And Beyond Conference - 2013. So, I just attended and presented at the Transmedia: Storytelling and Beyond - TM1 Inter-Disciplinary Transmedia ...
In the new iPad game, "Dynasty of the Magi," you create a character and then enter a virtual online world, joining other adventurers in a battle of good versus evil.
But unlike many other fantasy games, a rotating, animated book allows players to read an entire novel of more than 350 pages, "Rites of Passage." The book, by Derrick Garvin, who also created the game, is to be the first of 11 novels that the online multiplayer game is based on. The novels, subsequently, will be informed by characters created by real people and battles fought within the game.
"It's a book and a game at the same time," said Garvin, whose New York City-based company PoetCode LLC, is building the online world of "Dynasty." "I wanted to combine those side-by-side."
Nuno Bernardo: "Extending or crossing stories to different media and platforms is not a recent activity. [...] However, the way in which audiences consume content has evolved, and the media experience is no longer defined by the device it is consumed on."
Here's a great article by Margaret Looney about transmedia storytelling. Did I mention that my agency Pride Collaborative is mentioned? As is Story Innovation the event we held during DC Week! Here's an excerpt: ...
"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?
SUMMARY: '[T]ransmedia storytelling' holds much promise in helping B2B marketers think more deeply about how they connect their marketing and communications efforts," writes Sam Ford. The distinctions between B2C and B2B transmedia were pondered at a conference by the Transmedia Branding Research Group, which came out of the Annenberg Innovation Lab at the University of Southern California. Ford writes that B2B marketing can be more reliant upon real people, and can be set in a real-world context. The B2B world can create interest in the people behind the scenes, and emphasize expertise, not just the product benefits.
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