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Rescooped by Charles Martini from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Transmedia : The Digital Generation | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
Charles Martini's insight:

Simple but genius.

 

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Henrik Safegaard - Cloneartist's curator insight, April 26, 2013 1:12 AM

Do You have a story to tell ?

Great article, one of the best i have seen in a long time.

Dr. Pamela Rutledge's curator insight, May 1, 2013 11:17 PM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

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Rescooped by Charles Martini from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Transmedia : The Digital Generation | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
Charles Martini's insight:

Simple but genius.

 

more...
Henrik Safegaard - Cloneartist's curator insight, April 26, 2013 1:12 AM

Do You have a story to tell ?

Great article, one of the best i have seen in a long time.

Dr. Pamela Rutledge's curator insight, May 1, 2013 11:17 PM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

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Transmedia Synergies: Remediating Films and Video Games

Transmedia Synergies: Remediating Films and Video Games | Transmedia : The Digital Generation | Scoop.it

Earlier this fall, I received an email from a UCLA Cinema and Media Studies graduate student Mathias Stork, sharing with me a video he had produced for Janet Bergstrom’s “DVD Essay for Film Analysis” and Steven Mamber’s video games class.  Here’s how Stork describes his essay:

Charles Martini's insight:

Matthias Stork is a Masters student in the Cinema and Media Studies program at the University of California – Los Angeles, USA. He researches the intersections of film and digital media, especially the synergies between films and video games, as well as the aesthetics of digital marketing, fandom, and the forms of digital film studies.

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Latitude-Future-of-Storytelling-Phase-1.pdf

Charles Martini's insight:

Some rules to make a real transmedia's project.

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'Defiance': Syfy's Ultimate Transmedia Adventure - Businessweek

'Defiance': Syfy's Ultimate Transmedia Adventure - Businessweek | Transmedia : The Digital Generation | Scoop.it
'Defiance': Syfy's Ultimate Transmedia Adventure
Businessweek
Trion and Syfy also disagreed about financing and marketing the project, as well as when it would launch. There were ...
Charles Martini's insight:

Defiance is the first MMORPG with a real transmedia adventure.

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