The_storyFormula: story worlds & wearables!
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The_storyFormula: story worlds & wearables!
The XYEYE Focus is on Genius, Wearables, Transmedia, SciFi, Science, Storytelling, Immersive Cinema and Integrated Experiential Media:
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The Best Time Of Day To Tweet (To Get The Most RTs) 2011

The Best Time Of Day To Tweet (To Get The Most RTs) 2011 | The_storyFormula: story worlds & wearables! | Scoop.it
Twitter retweets are really quite fascinating once you start studying them. I find them interesting because the science behind them is not always what you'

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this is brilliant!

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Disney ARG. The Optimist - explore Walt Disney’s secrets of Tomorrow…

Disney ARG. The Optimist - explore Walt Disney’s secrets of Tomorrow… | The_storyFormula: story worlds & wearables! | Scoop.it

Walter Elias Disney was an optimist who believed in creating a living blueprint for the future. He and his Imagineers - those creative and skilled professional wizards who combine imagination and engineering - made fantasy into reality and built the magic of the Disney Theme Parks. But, what if that was just the beginning?

 

Amelia, a young filmmaker, has stumbled upon a revolutionary secret...and she needs your help. Collaborate with other curious individuals around the globe to solve a mystery that traverses the web, Disneyland® Park, and beyond before culminating at the D23 Expo.


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10 Lessons for Filmmakers from the IFP Narrative Labs | Filmmaker Magazine

10 Lessons for Filmmakers from the IFP Narrative Labs | Filmmaker Magazine | The_storyFormula: story worlds & wearables! | Scoop.it

Still the only lab focusing entirely on what happens after rough cut —- from locking picture to devising a distribution strategy -- the IFP Narrative Lab...

 

Here's a great bit on Mike Knowlton & Murmur Co: 

 

Identify your transmedia form. A highlight for me at the Labs was listening to Murmur Company’s Mike Knowlton’s short presentation on getting started in transmedia. With more and more films having interactive and transmedia components — whether those are primarily marketing-focused or, hopefully, creative extensions of their film’s story worlds — many filmmakers are beginning to plan for more than just their feature films. But just as films have forms, so too do transmedia works. A transmedia extension of a feature film requires a reimagining of the expression of its content, and that reimagining can employ different models. At the Lab, Knowlton identified five predominant models for interactive, online and transmedia production today.

 

1. Crowdsourced. Examples: Life in a Day, Psych Slumber Party.

2. Real-time Conversations.YouTube Stars.

3. “Design With.”Johnny Cash Project, Star Wars Uncut.

4. Non-linear.Choose Your Own Adventure, Alma.

5. Personalized.Take this Lollipop, Wilderness Downtown....'

 
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10 Pitches of the Content Market 18/06 16h30

10 Pitches of the Content Market

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Simon Staffans's curator insight, July 8, 2013 2:18 PM

From Cross Video Days, the 10 pitches of the Content Market. Some interesting stuff.

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Media, games and an increasing convergence | MediaCity Interview with Gino Ventriligia

A very current topic when talking about the changing media landscape is the question of convergence. Gino Ventriglia participated in the TFL Writer’s Room workshop as a representative of TFL.

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Design a Better Dating Life | Design on GOOD

Design a Better Dating Life | Design on GOOD | The_storyFormula: story worlds & wearables! | Scoop.it

Just came across this fun presentation from a Pecha Kucha in Toronto, where Ayla Newhouse shares her ongoing project Dating by Design, which explores how design principles and terminology can be seamlessly applied to the world of relationships.


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Things agreed upon, things to debate: 3 Basic Truths in Film Biz – The Media Business School [Rob Pratten on Transmedia, Crossmedia & Multiplatform]

Things agreed upon, things to debate: 3 Basic Truths in Film Biz – The Media Business School [Rob Pratten on Transmedia, Crossmedia & Multiplatform] | The_storyFormula: story worlds & wearables! | Scoop.it

"The experts from the Financing and Management modules that have come to Ronda in the last weeks have coincided in at least 3 basic truths.

 

INFORMATION IS KEY. You need to know about the market, about your competitors, about social trends. Bernie Stampfer said he spends one hour reading Screen and Variety, everyday. Laurence Clerc started her session with data: do you know how many screens are there in your country? Do you know how many films are released per year? Did you know the average French goes to the cinema 5.5 times per year; British 2.7; Spanish, 1.9; German 1.6? How do you plan getting people to the cinemas to see your film? Documentary producer Christine Camdessus put it this way: Do your research:  it is not infrequent to spend months developing a documentary that has already been made… Gathering information helps you for grab the opportunities of the present and prepare for the future...."


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Why transmedia? | Fiona Milburn NZ on The Big Idea | Te Aria Nui

Why transmedia? | Fiona Milburn NZ on The Big Idea | Te Aria Nui | The_storyFormula: story worlds & wearables! | Scoop.it
By Fiona Milburn

 

"Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?'

 

Now the first question I find easy to answer.  In presentations, Transmedia NZ usually gives Screen Australia’sdefinition, but I like to shorten my response to 'Transmedia, or multiplatform storytelling, is the extension of a story across multiple forms of media, with each platform making a unique contribution to the narrative experience', knowing that I’ll need to follow up any definition with a few examples. (The Lizzie Bennet Diaries and Monsters University are currently two of my favourites.)

 

With the second question, I find it much harder to be concise.  Maybe it’s because an instinctive “Why wouldn’t you embrace transmedia?” isn’t a very helpful answer.  Therefore, in an effort to be both helpful and concise, here are three reasons for why you might embrace transmedia storytelling...."

 


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Toshiba and Intel named as best #transmedia campaign from Cannes

Toshiba and Intel named as best #transmedia campaign from Cannes | The_storyFormula: story worlds & wearables! | Scoop.it

"Toshiba and Intel's 'The Beauty Inside' has been named the best transmedia campaign at this year's Cannes Lions Festival of Creativity in The One Centre'sBranded Arts Review.

The campaign is a series of episodic online films that tell the story of Alex, a man who wakes up in a different body every day with only his laptop to record his story. The project recruited actors via social media and gave audiences the chance to upload video diaries that were shared on Facebook.

"The work is an online blockbuster that merges technology, social media and Hollywood to set the bar for branded entertainment. It is a staggering achievement," BAR wrote..."


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Interview with Elaine McMillion - producer / director of Hollow - Mandy Rose for i-Docs

Interview with Elaine McMillion - producer / director of Hollow - Mandy Rose for i-Docs | The_storyFormula: story worlds & wearables! | Scoop.it
the interview gives a deep insight into her thinking in the midst of producing this innovative work. On June 20th, the Hollow team launched the site...

 

Elaine McMillion on Hollow

 

Recorded December 2012

 

"Late last year I talked to McMillion over Skype while she made the long drive to West Virginia from her home in Boston. She talked me through how the project had evolved and described her plans for the website. Six months is a long time in the development of a project like this and some of the features she discusses have changed. But the interview gives a deep insight into her thinking in the midst of producing this innovative work. On June 20th, the Hollow team launched the site and have received national attention from The New York Times and Huffington Post. The site has attracted over 20,000 viewers from around the world and a screening locally drew in over 150 residents...."


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Apple Find Meaning In New Augmented Reality Dictionary App

Apple Find Meaning In New Augmented Reality Dictionary App | The_storyFormula: story worlds & wearables! | Scoop.it

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Gary Hayes's curator insight, July 1, 2013 7:47 PM

Quote "New app Meanings, developed by Jinahadam, is an ‘augmented reality dictionary’, and works by scanning the world through the iPhone’s camera, reading a word by its letters if focused on, then providing an instant ‘word definition’ (either through the iOS operating system’s online dictionary, or online via Google or Wikipedia’s ‘Wiktionary’) as soon as the word is deciphered."

XYEYE's comment, July 1, 2013 10:50 PM
Cool.
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Story colored glasses: Finally sensemaking

Story colored glasses: Finally sensemaking | The_storyFormula: story worlds & wearables! | Scoop.it

"I am proud to announce that I have finally released the pre-publication version of the rewritten Narrative Sensemaking chapter for the third edition of my monster book. You can find it on the Working with Stories web site (look where it says "NEW!")."


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Gregg Morris's curator insight, July 1, 2013 5:10 PM

If you don't know Cynthia and her work, you'll want to. This is a terrific read.

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50 Amazing Mind Bending Content Marketing Facts

50 Amazing Mind Bending Content Marketing Facts | The_storyFormula: story worlds & wearables! | Scoop.it

Let’s face it, content marketing is the new advertising. The banner ad system is outdated and antiquated. Most of us have learned to ignore banner ads all together. Yes for argument’s sake occasionally, if your like me you might click one.

What is all the fascination and hype surrounding great content? Well people love great stuff to read, visualize and share. Social sharing has in fact made it possible for many types of content to be a brands best friend. From videos, to white papers, Ebooks, articles, to Slideshare presentations as you will see here.


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Tom George's curator insight, June 28, 2013 6:26 AM

Yes, content is now king and it reigns supreme. You know of course I couldn’t mention content marketing without mentioning it’s close sibling curation. In fact the two of them are actually starting to get along. They have stopped their childish sibling rivalry, buried the proverbial hatchet, and are now a serious force to be reckoned with in the new world that is now online marketing.

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Well well! Disney launches ‘The Optimist’ alternate reality game spanning social media, Disneyland, ending at the 2013 D23 Expo

Well well! Disney launches ‘The Optimist’ alternate reality game spanning social media, Disneyland, ending at the 2013 D23 Expo | The_storyFormula: story worlds & wearables! | Scoop.it

'Ever wish you could join Disney in discovering tomorrow's magical secrets? Imagine if Disneyland was nothing compared to what promises await us in the future. Imagine no more…

 

Walt Disney Imagineering Research & Development and The Walt Disney Studios have partnered in a new alternate reality interactive game called “The Optimist” designed to blur the lines between history, the future, fiction, and fact by engaging fans to unveil secrets spanning online realms and the real world.

 

It begins at optimist.disney.com, which describes the game’s premise and potential:

 

Walter Elias Disney was an optimist who believed in creating a living blueprint for the future. He and his Imagineers – those creative and skilled professional wizards who combine imagination and engineering – made fantasy into reality and built the magic of the Disney Theme Parks. But, what if that was just the beginning?...'


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Transmedia Ready's curator insight, July 9, 2013 5:45 PM

too cool I just got a call back from Disney Paris, that is awesome ! tx

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Down the Rabbit Hole... Disneyfied...Story Orbit Films

Down the Rabbit Hole... Disneyfied...Story Orbit Films | The_storyFormula: story worlds & wearables! | Scoop.it

Post Sunday, July 7, 2013 at 11:09 am

 

Now, to face the tsunami of research… You have no idea how much I have in front of me. Just pulled down the last stack of stuff from grandpa’s apartment and it’s chaos. It’s like an explosion of 50s haircuts! Out of focus photos from the World’s Fair, some miscellaneous pieces of mechanical drawings, notes on Disney, notes for Disney, notes from Disney, single pages from stories, half-written thoughts… it’s overwhelming.

 

Just to get these into some kind of chronological order is a Herculean effort. Found a massive cache of stuff from the World’s Fair. Will post them over the next couple days, but let’s start with this: a Grandpa/Disney/64 Fair connection?....

 
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siobhan-o-flynn's curator insight, July 9, 2013 7:53 AM

just exploring & there seems to be A LOT of content on this site....

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Mobile Strategy Handbook Chapter 6: How to chose the right ...

Mobile Strategy Handbook Chapter 6: How to chose the right ... | The_storyFormula: story worlds & wearables! | Scoop.it

What people are saying about HTML5. - “I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… Because it just wasn't there…” (Facebook, September 2012) - “Hybrid ...


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Yes! Guillermo Del Toro Wants Benedict Cumberbatch For 'Frankenstein', Charlie Kaufman Writing 'Slaughterhouse-Five'

Yes! Guillermo Del Toro Wants Benedict Cumberbatch For 'Frankenstein', Charlie Kaufman Writing 'Slaughterhouse-Five' | The_storyFormula: story worlds & wearables! | Scoop.it

Okay, so before we dive into this, let's just recap where the forever busy Guillermo del Toro is at right now. He's got his robots vs.  monsters thing "Pacific Rim" hitting theaters this Friday, after which he'll work on the TV adaptation of his novel series "The Strain" for FX through until the end of the year. And then he'll kick off 2014 with his next feature film, the gothic horror "Crimson Peak." But as always, del Toro has about a half dozen irons in the fire, and he's already looking to reteam with his "Crimson Peak" star Benedict Cumberbatch on another project....

 

 


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How Twitter Is Reshaping The Future Of Storytelling

How Twitter Is Reshaping The Future Of Storytelling | The_storyFormula: story worlds & wearables! | Scoop.it
Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...

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siobhan-o-flynn's curator insight, July 5, 2013 10:02 AM

Love this:


"FUTURE FORMS OF SNIPPET STORYTELLING

 

Twitter itself is exploring ways to harness the power of future storytelling forms. The addition of Vine to the mix could be powerful--think of the difference between a “wheels up” tweet about a flight and a six-second video of floating above clouds likethis one by Jack Dorsey. The Tribeca Film Festival just included Vine as a platform for a competition, posted through the #6secfilms hashtag.

 

Andrew Fitzgerald works for Twitter, driving experimentation in storytelling and looking for people doing it inventively. So many people post their favorite Taylor Swift lyrics, he said, that the singer could retweet an entire song based on found tweets, like WW Norton did for Hamlet’s famous soliloquy.

 

The Twitter Fiction Festival was a successful experiment that featured authors from around the world in multiple languages. New forms of storytelling include Jennifer Egan’s experimental Black Box, tweeted out in blocks of 140 characters or less by The New Yorker. Fitzgerald, who loved the experiment, acknowledged that some criticized the serialized sentences because, they say, “that’s not how you do fiction."...

Jeni Mawter's curator insight, July 8, 2013 3:29 AM

The shape of stories to come ...

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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing ...

InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytell

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In the Instagram Vs. Vine War for Social Video, We Still Don’t Know Who’s Winning

In the Instagram Vs. Vine War for Social Video, We Still Don’t Know Who’s Winning | The_storyFormula: story worlds & wearables! | Scoop.it
Reports circulated that Instagram's video feature has already deep-sixed Vine. Those reports are muddy at best, and new data suggest the situation is a whole lot more complicated.

 

...Marketing Land used Topsy’s free search tool to estimate how many links were tweeted from each service. But as Topsy wrote in a blog post on Friday evening, the free tool isn’t a fully representative depiction of all tweets being shared.

 

“While both products show trends in social conversation,” the blog post said, “the free Topsy service provides just a subset of the analysis available in Topsy Pro.” Here’s the key phrase: “The free Topsy service generates trend charts using a sample of the most influential people and tweets” (italics mine). The company’s paid product Topsy Pro, however, “counts all tweets and all people, both influential and less so.”

 

So basically, Marketing Land’s initial measurement method was flawed, insofar as the author’s graph only showed tweets and influential people, while presenting it as a representation of Twitter links as a whole...."


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How Salesforce And Deloitte Tackle Employee Engagement With Gamification

How Salesforce And Deloitte Tackle Employee Engagement With Gamification | The_storyFormula: story worlds & wearables! | Scoop.it
With less than 30 percent of workers today committed to and satisfied with their work, leaders need to find ways to change their employees’ attitudes and habits. Gamification can help.

 

Defining Gamification

 

Gamification, according to Duggan, is “taking techniques that make games engaging and addictive and applying them to things that are not games.” In particular it’s about providing rapid non-financial recognition and rewards to reinforce positive behaviors. As Aristotle put it: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

 

Duggan gave me examples of how Badgeville had “gamified” onboarding, performance management, and services efficiency. The company works with many F1000 businesses to increase social collaboration, learning management, and adoption of all enterprise applications such as Sharepoint, Salesforce.com and IBM Connections..."


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HTML5 narration finds its way in Hollow & Firestorm - Eva Dominguez on The Fourth BitT

HTML5 narration finds its way in Hollow & Firestorm - Eva Dominguez on The Fourth BitT | The_storyFormula: story worlds & wearables! | Scoop.it

Txema Alegre | 01/07/2013 

“Scrolling”, or vertical navigation, has become fashionable again in the field of large-scale interactive reports and documentaries. This tendency, formed by ever-increasing examples, is becoming more sophisticated in combination with other resources and as a result it is taking its first steps towards a true digital narrative, driven by the experimentation going on with HTML5.

 

Hollow, a post-industrial scene

The most recent case is Hollow. It shows the life of the residents of McDowell County, West Virginia, USA. It had 100,000 inhabitants in the 1950s but its population has been dropping progressively since then to its present 22,000. It represents the situation of many towns in that country which grew in the economic boom times but today lives side by side with the remains of those past days...."


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Building Intelligence: How Data + Storytelling is the Ultimate Act of Creation. Gunther Sonnenfeld

Innovative methods and use cases for developing story-driven platforms that comprise various uses of data, content and media. Considerations for revenue opportu

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Toshiba and Intel named as best transmedia campaign from Cannes

Toshiba and Intel named as best transmedia campaign from Cannes | The_storyFormula: story worlds & wearables! | Scoop.it
Toshiba and Intel's 'The Beauty Inside' has been named the best transmedia campaign at this year's Cannes Lions Festival of Creativity in The One Centre's Branded Arts Review.

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Simon Staffans's curator insight, July 1, 2013 11:13 AM

Transmedia in marketing (cue more discussion about what really should be defined as transmedia :)

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The 8 Steps To Creating A Great Storyboard

The 8 Steps To Creating A Great Storyboard | The_storyFormula: story worlds & wearables! | Scoop.it
[Editor’s note: This is the fourth in a series of seven posts on running your own Google Ventures design sprint.

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