Walter Elias Disney was an optimist who believed in creating a living blueprint for the future. He and his Imagineers - those creative and skilled professional wizards who combine imagination and engineering - made fantasy into reality and built the magic of the Disney Theme Parks. But, what if that was just the beginning?
Amelia, a young filmmaker, has stumbled upon a revolutionary secret...and she needs your help. Collaborate with other curious individuals around the globe to solve a mystery that traverses the web, Disneyland® Park, and beyond before culminating at the D23 Expo.
Still the only lab focusing entirely on what happens after rough cut —- from locking picture to devising a distribution strategy -- the IFP Narrative Lab...
Here's a great bit on Mike Knowlton & Murmur Co:
Identify your transmedia form. A highlight for me at the Labs was listening to Murmur Company’s Mike Knowlton’s short presentation on getting started in transmedia. With more and more films having interactive and transmedia components — whether those are primarily marketing-focused or, hopefully, creative extensions of their film’s story worlds — many filmmakers are beginning to plan for more than just their feature films. But just as films have forms, so too do transmedia works. A transmedia extension of a feature film requires a reimagining of the expression of its content, and that reimagining can employ different models. At the Lab, Knowlton identified five predominant models for interactive, online and transmedia production today.
1. Crowdsourced. Examples: Life in a Day, Psych Slumber Party.
2. Real-time Conversations.YouTube Stars.
3. “Design With.”Johnny Cash Project, Star Wars Uncut.
4. Non-linear.Choose Your Own Adventure, Alma.
5. Personalized.Take this Lollipop, Wilderness Downtown....'
Just came across this fun presentation from a Pecha Kucha in Toronto, where Ayla Newhouse shares her ongoing project Dating by Design, which explores how design principles and terminology can be seamlessly applied to the world of relationships.
"The experts from the Financing and Management modules that have come to Ronda in the last weeks have coincided in at least 3 basic truths.
INFORMATION IS KEY. You need to know about the market, about your competitors, about social trends. Bernie Stampfer said he spends one hour reading Screen and Variety, everyday. Laurence Clerc started her session with data: do you know how many screens are there in your country? Do you know how many films are released per year? Did you know the average French goes to the cinema 5.5 times per year; British 2.7; Spanish, 1.9; German 1.6? How do you plan getting people to the cinemas to see your film? Documentary producer Christine Camdessus put it this way: Do your research: it is not infrequent to spend months developing a documentary that has already been made… Gathering information helps you for grab the opportunities of the present and prepare for the future...."
"Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?'
Now the first question I find easy to answer. In presentations, Transmedia NZ usually gives Screen Australia’sdefinition, but I like to shorten my response to 'Transmedia, or multiplatform storytelling, is the extension of a story across multiple forms of media, with each platform making a unique contribution to the narrative experience', knowing that I’ll need to follow up any definition with a few examples. (The Lizzie Bennet Diaries and Monsters University are currently two of my favourites.)
With the second question, I find it much harder to be concise. Maybe it’s because an instinctive “Why wouldn’t you embrace transmedia?” isn’t a very helpful answer. Therefore, in an effort to be both helpful and concise, here are three reasons for why you might embrace transmedia storytelling...."
"Toshiba and Intel's 'The Beauty Inside' has been named the best transmedia campaign at this year's Cannes Lions Festival of Creativity in The One Centre'sBranded Arts Review.
The campaign is a series of episodic online films that tell the story of Alex, a man who wakes up in a different body every day with only his laptop to record his story. The project recruited actors via social media and gave audiences the chance to upload video diaries that were shared on Facebook.
"The work is an online blockbuster that merges technology, social media and Hollywood to set the bar for branded entertainment. It is a staggering achievement," BAR wrote..."
the interview gives a deep insight into her thinking in the midst of producing this innovative work. On June 20th, the Hollow team launched the site...
Elaine McMillion on Hollow
Recorded December 2012
"Late last year I talked to McMillion over Skype while she made the long drive to West Virginia from her home in Boston. She talked me through how the project had evolved and described her plans for the website. Six months is a long time in the development of a project like this and some of the features she discusses have changed. But the interview gives a deep insight into her thinking in the midst of producing this innovative work. On June 20th, the Hollow team launched the site and have received national attention from The New York Times and Huffington Post. The site has attracted over 20,000 viewers from around the world and a screening locally drew in over 150 residents...."
"I am proud to announce that I have finally released the pre-publication version of the rewritten Narrative Sensemaking chapter for the third edition of my monster book. You can find it on the Working with Stories web site (look where it says "NEW!")."
Let’s face it, content marketing is the new advertising. The banner ad system is outdated and antiquated. Most of us have learned to ignore banner ads all together. Yes for argument’s sake occasionally, if your like me you might click one.
What is all the fascination and hype surrounding great content? Well people love great stuff to read, visualize and share. Social sharing has in fact made it possible for many types of content to be a brands best friend. From videos, to white papers, Ebooks, articles, to Slideshare presentations as you will see here.
'Ever wish you could join Disney in discovering tomorrow's magical secrets? Imagine if Disneyland was nothing compared to what promises await us in the future. Imagine no more…
Walt Disney Imagineering Research & Development and The Walt Disney Studios have partnered in a new alternate reality interactive game called “The Optimist” designed to blur the lines between history, the future, fiction, and fact by engaging fans to unveil secrets spanning online realms and the real world.
It begins at optimist.disney.com, which describes the game’s premise and potential:
Walter Elias Disney was an optimist who believed in creating a living blueprint for the future. He and his Imagineers – those creative and skilled professional wizards who combine imagination and engineering – made fantasy into reality and built the magic of the Disney Theme Parks. But, what if that was just the beginning?...'
Now, to face the tsunami of research… You have no idea how much I have in front of me. Just pulled down the last stack of stuff from grandpa’s apartment and it’s chaos. It’s like an explosion of 50s haircuts! Out of focus photos from the World’s Fair, some miscellaneous pieces of mechanical drawings, notes on Disney, notes for Disney, notes from Disney, single pages from stories, half-written thoughts… it’s overwhelming.
Just to get these into some kind of chronological order is a Herculean effort. Found a massive cache of stuff from the World’s Fair. Will post them over the next couple days, but let’s start with this: a Grandpa/Disney/64 Fair connection?....
What people are saying about HTML5. - “I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… Because it just wasn't there…” (Facebook, September 2012) - “Hybrid ...
Okay, so before we dive into this, let's just recap where the forever busy Guillermo del Toro is at right now. He's got his robots vs. monsters thing "Pacific Rim" hitting theaters this Friday, after which he'll work on the TV adaptation of his novel series "The Strain" for FX through until the end of the year. And then he'll kick off 2014 with his next feature film, the gothic horror "Crimson Peak." But as always, del Toro has about a half dozen irons in the fire, and he's already looking to reteam with his "Crimson Peak" star Benedict Cumberbatch on another project....
Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...
Reports circulated that Instagram's video feature has already deep-sixed Vine. Those reports are muddy at best, and new data suggest the situation is a whole lot more complicated.
...Marketing Land used Topsy’s free search tool to estimate how many links were tweeted from each service. But as Topsy wrote in a blog post on Friday evening, the free tool isn’t a fully representative depiction of all tweets being shared.
“While both products show trends in social conversation,” the blog post said, “the free Topsy service provides just a subset of the analysis available in Topsy Pro.” Here’s the key phrase: “The free Topsy service generates trend charts using a sample of the most influential people and tweets” (italics mine). The company’s paid product Topsy Pro, however, “counts all tweets and all people, both influential and less so.”
So basically, Marketing Land’s initial measurement method was flawed, insofar as the author’s graph only showed tweets and influential people, while presenting it as a representation of Twitter links as a whole...."
With less than 30 percent of workers today committed to and satisfied with their work, leaders need to find ways to change their employees’ attitudes and habits. Gamification can help.
Gamification, according to Duggan, is “taking techniques that make games engaging and addictive and applying them to things that are not games.” In particular it’s about providing rapid non-financial recognition and rewards to reinforce positive behaviors. As Aristotle put it: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Duggan gave me examples of how Badgeville had “gamified” onboarding, performance management, and services efficiency. The company works with many F1000 businesses to increase social collaboration, learning management, and adoption of all enterprise applications such as Sharepoint, Salesforce.com and IBM Connections..."
“Scrolling”, or vertical navigation, has become fashionable again in the field of large-scale interactive reports and documentaries. This tendency, formed by ever-increasing examples, is becoming more sophisticated in combination with other resources and as a result it is taking its first steps towards a true digital narrative, driven by the experimentation going on with HTML5.
Hollow, a post-industrial scene
The most recent case is Hollow. It shows the life of the residents of McDowell County, West Virginia, USA. It had 100,000 inhabitants in the 1950s but its population has been dropping progressively since then to its present 22,000. It represents the situation of many towns in that country which grew in the economic boom times but today lives side by side with the remains of those past days...."
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