The_storyFormula: story worlds & wearables!
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The_storyFormula: story worlds & wearables!
The XYEYE Focus is on Genius, Wearables, Transmedia, SciFi, Science, Storytelling, Immersive Cinema and Integrated Experiential Media:
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Flashback 2009. Now Playing: Cheap-and-Schlocky Blockbuster Ripoffs | Wired Magazine | Wired.com

Flashback 2009. Now Playing: Cheap-and-Schlocky Blockbuster Ripoffs | Wired Magazine | Wired.com | The_storyFormula: story worlds & wearables! | Scoop.it

'...at a time when major studios are scaling back production, Asylum is thriving — or, at least, surviving. The company’s 2009 revenue is estimated at $5 million — an amount that would barely cover Michael Bay’s volumizer per diem but enough to make Asylum a reliably healthy business. And the studio is growing. It recently signed a series of deals to air more than 20 films — both “vintage” mockbusters and new titles — on the Syfy network and other NBC Universal cable channels, and it moved to a new production facility in Burbank, California.

 

The Asylum has even had a hit of sorts: Mega Shark vs. Giant Octopus, a tongue-in-cheek, non-mockbuster monster-mash starring Lorenzo Lamas and former teen pop star Deborah Gibson. Released last spring, theMega Shark trailer — which ends with a shark devouring an airplane — went viral, garnering nearly 2 million views on YouTube. This helped Mega earn enough of a following to warrant a screening at LA’s cineast-approved ArcLight Hollywood theater...'


Via siobhan-o-flynn
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Where To Find Hot Trending Content Online

Where To Find Hot Trending Content Online | The_storyFormula: story worlds & wearables! | Scoop.it

 

 


Via Robin Good
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Robin Good's curator insight, July 21, 2013 11:53 AM



SEOMomma provides some really useful pointers for finding "trending content" online:


  1. http://www.google.com/trends/hottrends takes you to where Google curates the trending queries, if you can find something here that you can spin and link to your niche you could get a nice bump in traffic.

  2. http://www.google.com/trends/topcharts everyone loves ‘top tens’ and at this links Google curates the most popular ‘top ten charts’ song to space objects. Children’s TV to Politicians, whisky to coffee and lots I between. It may inspire you to produce your own ‘top ten’.

  3. http://www.hashtags.org/ will give you a list of trending hashtags and http://www.hashtags.org/trending-on-twitter/ will give you what’s trending on Twitter.

  4. http://whatthetrend.com/ has general subjects and if you investigate you’ll see how sites like Huffington Post use the hashtag to create content that could pull in visitors.


If you want more of these, just head on to: http://seomomma.com/content-creation-curated-content/ for the full list.



Useful. Resourceful. 8/10


Original article: http://seomomma.com/content-creation-curated-content/




Stephen Dale's curator insight, July 22, 2013 5:43 AM

A useful list of....lists!

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What Is TransMedia?

"bememe FARMS" uses TransMedia Storytelling. Find out the meaning of transmedia storytelling. (The Power of Transmedia. How is it so powerful?
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Transmedia Storytelling: What’s in a Name? | Tr...

Transmedia Storytelling: What’s in a Name? | Tr... | The_storyFormula: story worlds & wearables! | Scoop.it
The Digital Rocking Chair's insight: Pamela Rutledge: "Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with...
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Future Storyworlds – Transmedia Storyteller

Future Storyworlds – Transmedia Storyteller | The_storyFormula: story worlds & wearables! | Scoop.it
RT @tstoryteller: Sunday thoughts on #transmedia - future storyworlds
http://t.co/YVxyuQdIr5 http://t.co/CCo72G46aB #tmmad
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Fangs And Fishnets For The Win: 'Goth Barbie' Is Monstrously Successful : NPR

Fangs And Fishnets For The Win: 'Goth Barbie' Is Monstrously Successful : NPR | The_storyFormula: story worlds & wearables! | Scoop.it
Barbie sales have slumped. But Monster High is doing great. That's another line of dolls from Mattel — imagine even skinnier Barbies that look like they've been designed by Tim Burton.

Via k3hamilton
XYEYE's insight:
Seriously finally Barbie grew up and joined the 21st century. I thought the drag queen Barbie broke the mold last year and that was awesome, this takes it further.
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Jennifer Beever's curator insight, July 19, 2013 3:00 PM

This is so interesting. Mattel's Barbie sales are dropping, but according to Cathy Cline who is in charge of marketing for Mattel's girls' brands, company "sales have surged 56 percent this year, thanks to Monster High. 'And it's also one of the fastest growing brands within the entire toy industry,' "

Linda Alexander's comment, July 20, 2013 9:54 AM
I recently viewed a site that had a Barbie that was actually in true proportion to women and girls sizes. I HAD believed there is a lot of 21st Century backlash to giving little girls Barbies, but guess Mom's are more okay with their children modeling monsters versus the pink, overly skinny clothed glam girls. It says something (I think)?
Asil's curator insight, July 20, 2013 8:04 PM

These remind me of the Bratz dolls [http://www.bratz.com/] that MGA scored big with in the 2000s.  Looks like Bratz is getting on the 'goth' craze with their new Witches line [http://www.bratzillaz.com/]. ;

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Are Brands Confusing Advertising With Marketing?

Are Brands Confusing Advertising With Marketing? | The_storyFormula: story worlds & wearables! | Scoop.it
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In...

Via Art Jones
XYEYE's insight:
I'm thinking it's about choice's and options, more like blurring the lines between advertising and marketing, this way you can take stories further and for longer periods of time.
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Art Jones's curator insight, July 18, 2013 7:33 PM

Welcome to the post-impression era.

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Disney’s Crazy Invention Lets You Feel Phantom Objects Floating In Air

Disney’s Crazy Invention Lets You Feel Phantom Objects Floating In Air | The_storyFormula: story worlds & wearables! | Scoop.it
Microsoft’s Kinect is an amazing device. It can track virtually any motion you make, allowing your real body to interact with an amazing invented world.

Via Jonathan Belisle
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Michael Allenberg's curator insight, July 21, 2013 10:11 AM

Taking design for User Experience into another realm of sensory input...

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Gamasutra: Rui Curado's Blog - Designing a Forensic Alternate Reality Game

Gamasutra: Rui Curado's Blog - Designing a Forensic Alternate Reality Game | The_storyFormula: story worlds & wearables! | Scoop.it
Merci @Sarn Solid articles on #transmedia #gamedesign are rare. based on the "forensic" #ARG "Project HUMAN"http://t.co/WqxMSKA8JW”;
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Good Companies Are Storytellers. Great Companie...

Good Companies Are Storytellers. Great Companie... | The_storyFormula: story worlds & wearables! | Scoop.it
Story-driven companies -- Target, Walt Disney, Starbucks, American Express, IBM -- are achieving better financial success than their competitors. (Good Companies Are Storytellers.
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Transmedia with Maps as Hubs

Location Based Storytelling Transmedia with Maps as Hub (Location Based Storytelling - #Transmedia with Maps as Hub | http://t.co/Rwu1cRnTg5)
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Engaging Patients with Inbound Marketing

Engaging Patients with Inbound Marketing | The_storyFormula: story worlds & wearables! | Scoop.it
How hospitals and physician practices can use inbound marketing techniques to provide a depth of content to attract and engage information-hungry patients. (Have a grasp on inbound marketing?

Via eMedToday, Art Jones
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eMedToday's curator insight, July 17, 2013 9:03 PM

This is the future of hospital marketing; inbound

Pere Florensa's comment, July 18, 2013 2:48 AM
I totally agree with you, content and inbound marketing are the future of the pharma industry.
Art Jones's curator insight, July 18, 2013 10:26 AM

The future of healthcare marketing is to create great content that serves as a magnet (inbound=permission) to attract an audience of your ideal prospects vs. the legacy strategy where you simply shout at anyone and everyone via megaphone (outbound=interruption).

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Good Question. Disruptions: Hollywood, or Silicon Valley: Where's the Money?

Good Question. Disruptions: Hollywood, or Silicon Valley: Where's the Money? | The_storyFormula: story worlds & wearables! | Scoop.it

'While the promise of huge paydays exists for both movies and tech start-ups, the safest bet is in more mundane markets...

 

Last year, “The Dark Knight Rises” was one of the top-grossing films of2012, racking up $1 billion in worldwide box-office sales. That same year,Instagram, the photo-sharing site based in Silicon Valley, was also one of the top-grossing commercial tech deals of the year; Facebook bought it for $1 billion. So which was a better return on investment, the Hollywood hit or the Silicon Valley wonder?

 

If you really want a sure bet, the answer is neither, said Ilya A. Strebulaev, a professor of finance at Stanford University’s Graduate School of Business, who advised caution before whipping out your checkbook to finance either the next movie or start-up. Both industries, he pointed out, are unpredictable and unstable, and not the ideal way to make money...'


Via siobhan-o-flynn
XYEYE's insight:
Where is the money that is a good questions!? ANYWAY!?
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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | The_storyFormula: story worlds & wearables! | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
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Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 8:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

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20 beautiful examples of "Snowfall" style inter...

20 beautiful examples of "Snowfall" style inter... | The_storyFormula: story worlds & wearables! | Scoop.it
Yesterday an article on Medium, Snowfallen, caught my eye.
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How to Slice the Transmedia Narrative Arc | Tra...

How to Slice the Transmedia Narrative Arc | Tra... | The_storyFormula: story worlds & wearables! | Scoop.it
The Digital Rocking Chair's insight: Ezri Carlebach: '“It’s storytelling, Jim, but not as we know it,” as Spock famously didn’t say.
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Why transmedia? | Future & Business Creation

Why transmedia? | Future & Business Creation | The_storyFormula: story worlds & wearables! | Scoop.it
Fiona Milburn: "Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?" (Why transmedia?
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Randy Finch's Film: How Transmedia Storytelling Might Have Saved the World (Or at Least the Opening Weekend of Pacific Rim)


Via Simon Staffans
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Simon Staffans's curator insight, July 19, 2013 2:13 AM

Randy's take on the interview with Jeff Gomez about "Pacific Rim"

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From Comic-Con: A New Transmedia App That Blurs Reality

From Comic-Con: A New Transmedia App That Blurs Reality | The_storyFormula: story worlds & wearables! | Scoop.it
Top gameworld talent director Keith Arem has helped propel games like Call of Duty to global blockblusters. Now hes poised to turn his studio PCB...

Via Binary Racoon
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E-books: next transmedia evolution?

E-books: next transmedia evolution? | The_storyFormula: story worlds & wearables! | Scoop.it
The proliferation of tablets makes e-book-only offerings attractive for brands looking to extend the viewing experience. (RT @amatoronto: E-books: next transmedia evolution?
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Hi: Narrative mapping the world | Transmedia St...

Hi: Narrative mapping the world | Transmedia St... | The_storyFormula: story worlds & wearables! | Scoop.it
Every place deserves an atlas, an atlas is implicit in every place, and to say that is to ask first of all what a place is.
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The Map Is Not The Territory Ep: 5

Another update for my boss and big brother. This week, I tried to explore Sanditon. I should have called Sanditon Tours. Gigi's Cotton Candy Dress - http://bit.ly/PDWTSd5 Sanditon's Favorite...
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Even though Google banned it, hackers turn Glass into Facial recognition devices : NPR

Even though Google banned it, hackers turn Glass into Facial recognition devices : NPR | The_storyFormula: story worlds & wearables! | Scoop.it
Whether it's facial recognition or snapping photos with a wink of an eye, hackers are proving it's possible to re-engineer Google Glass in a number of creative ways.

Via Gary Hayes
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Gary Hayes's curator insight, July 18, 2013 7:01 AM

Quote "

he company said it wouldn't support programs on Glass that made facial recognition possible — and changed its terms of service to ban them. But that hasn't stopped techies like Balaban from building these services anyway.

And now, there are all sorts of things developers are doing with Glass that were not built into the original design.

Michael DiGiovanni created Winky — a program that lets someone wearing Google Glasstake a photo with a wink of an eye.

Marc Rogers, a principal security researcher at Lookout, realized he could hijack Glass if you could trick someone into taking a picture of a malicious QR code — a kind of square-shaped bar code that can send a computer directly to a website."

siobhan-o-flynn's curator insight, July 18, 2013 7:15 AM

of course this is happening

Blue Peters's comment, July 23, 2013 6:30 PM
That totally rocks!
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Learner perceptions of Interactive Fiction - IF only

Learner perceptions of Interactive Fiction - IF only | The_storyFormula: story worlds & wearables! | Scoop.it
"Cases on Digital Game-based Learning: Methods, Models & Strategies", a book edited by DGBL scholars Youngkyun Baek and Nicola Whitton, has recently been published by IGI Global.

Via Ana Cristina Pratas, Dr. Pamela Rutledge
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Joe Pereira's comment, July 19, 2013 2:00 PM
Not as good as a free copy, but this coupon will give you 50% off the cover price. http://www.igi-global.com/Files/Ancillary/2fd9f53d-2416-414c-a743-78356fe7dfcb_9781466628489_Baek_Discount.pdf
Dr. Pamela Rutledge's comment, July 19, 2013 3:09 PM
Joe - thanks so much. That's very kind. It's still pretty rich for an individual researcher. IGI - For a company whose tag line is "disseminator of knowledge" seems like making an inexpensive digital copy available would increase the reach and has absolutely no marginal cost. The price also means that faculty will be hesitant to assign it to students. Time to revisit the business model!
Joe Pereira's comment, July 24, 2013 9:53 AM
Pamela - I totally agree with you (and even mention it in my blog post - which has been read by folks at IGI. ) I can only assume that as the books continue to be published, there is still demand for them even at that price point. Time to revisit the business model indeed!