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The_storyFormula: story worlds & wearables!
The XYEYE Focus is on Genius, Wearables, Transmedia, SciFi, Science, Storytelling, Immersive Cinema and Integrated Experiential Media:
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How Twitter Is Reshaping The Future Of Storytelling

How Twitter Is Reshaping The Future Of Storytelling | The_storyFormula: story worlds & wearables! | Scoop.it

Rita J. King:  "New mediums aren’t destroying fiction, they’re allowing us to innovate even more in how we create and consume our stories" ...


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Brad Tollefson's curator insight, June 18, 2013 8:08 PM

Reminds me, download Microstyle...

Brad Tollefson's curator insight, June 18, 2013 8:13 PM

How might this deliver in a 48Hr Film Project context?

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Archetypes and a Mythological Approach to Storytelling

Archetypes and a Mythological Approach to Storytelling | The_storyFormula: story worlds & wearables! | Scoop.it

"First, you should know that Christopher Vogler who generously wrote her FIVE-PAGE forward said that Gloria had created another heroes journey archetype, the Outlaw. How exciting is that! I related to this archetype for not only my hero, villain and other characters, but for many people I’ve known in life; one of my brothers, an ex-husband, two ex-business partners and more.  Understanding an outlaw mentality clarified some things for me that needed clarifying. Enough said."


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Film Game Transmedia Hybrids - Can Microsoft's Xbox Get Hollywood To Help Reinvent Gaming?

Film Game Transmedia Hybrids - Can Microsoft's Xbox Get Hollywood To Help Reinvent Gaming? | The_storyFormula: story worlds & wearables! | Scoop.it
Castle Wolfenstein, 1983 (Photo credit: Wikipedia) Tuesday's unveiling of newest Microsoft Xbox will be a technological wonder. The game console will likely connect to other devices.

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Gary Hayes's curator insight, May 20, 2013 9:38 PM

Quote "

Why doesn’t console game tech define a new medium?

There should be novel ways to experience stories, falling somewhere between inert watching and active playing or co-creating. I have no idea what they would be, but the solutions would let people do more than solve puzzles, kill things, and talk to each other about it, maybe going beyond choosing plot lines and somehow actually interact with in-game characters and events. Could players communicate with characters via voice and movement? How about providing different ways to structure and experience stories (blowing up the linear narrative flow defined by motion pictures). Perhaps a new medium would integrate content across other platforms accessible on the console and extend stories to real-world Internet search, texting, etc. (a la alternate reality gaming). It could define participation that paved the way for wearable tech, so players could truly feel inside stories."

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The big transition begins as 1st broadcasters move to stream all channels to mobile devices 'TV Everywhere'

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Gary Hayes's curator insight, May 22, 2013 2:01 AM

Quote "The Watch ABC service marks the first time that a major network has put forward a "TV Everywhere" platform. TV Everywhere is the idea that viewers will take TV wherever they go on connected devices, both in and out of the home. Several companies are starting to vie for viewer loyalty and subscription fees on these platforms including video-on-demand services like Netflix, cable providers like Time Warner, and now networks like ABC."

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Reading and Writing Transmedia | NWP Digital Is

Reading and Writing Transmedia | NWP Digital Is | The_storyFormula: story worlds & wearables! | Scoop.it
Well-crafted stories engage us, inform us, inspire us and resonate with us. - http://t.co/ndEXAOfZE8 #storytelling #transmedia
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Transmedia – it’s about the story, not the tools | FLOW MEDIA

Transmedia – it’s about the story, not the tools | FLOW MEDIA | The_storyFormula: story worlds & wearables! | Scoop.it
RT @fgmolas: #transmediastorytelling it's about story, not the tools http://t.co/THZz2gfeQt
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TEDxTransmedia 2013 is ‘Dangerously Ethical’, a...

TEDxTransmedia 2013 is ‘Dangerously Ethical’, a... | The_storyFormula: story worlds & wearables! | Scoop.it
TEDxTransmedia 2013 is ‘Dangerously Ethical’, are you? Register at our new teaser website to find out… (RT @Wuxia: TEDxTransmedia 2013 is ‘Dangerously Ethical’, are...
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CFP: Intensities SI - Transmedia Relationships Between Film/Television and Board Games

CFP: Intensities SI - Transmedia Relationships Between Film/Television and Board Games | The_storyFormula: story worlds & wearables! | Scoop.it
Intensities Journal, Special Issue
Proposals to be received no later than 10 June 2013

 

"The term ‘transmedia storytelling’ has become a common one in media and cultural studies in recent years. Described by Henry Jenkins as stories told across multiple media, transmedia storytelling is not just an adaptation from one medium to another. Rather, 

 

In the ideal form of TS, each medium does what it does best — so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play. Each franchise entry needs to be self-contained enough to enable autonomous consumption. That is, you don't need to have seen the film to enjoy the game and vice-versa. (Jenkins, 2003: online)

 

Video-games are among the media most frequently cited in discussions of transmedia storytelling, and academic analysis of video-games is many and varied. In this special issue, however, we turn our analysis to board games, and ask how they can be examined through the model of transmedia storytelling; what processes of adaptation are at work in turning a board game into a film or vice versa; and how do these adaptations or transmedia stories affect the ways in which the different texts are read and understood..."


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Curators Are The True Influencers

Curators Are The True Influencers | The_storyFormula: story worlds & wearables! | Scoop.it

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Marco Bertolini's curator insight, June 22, 2013 4:10 AM

Elias Morling estime que les curateurs sont comme les "dumpster divers", ces militants qui fouillent les poubelles.  Et ils les appelle les "vrais influenceurs" car :

 

1. Les curateurs représentent un nouveau type de leadership tribal bottom up et peer-to-peer.

 

2. En tant que membres d'une tribu, les curateurs seront toujours plus "natives" que n'importe qui parlant de l'extérieur.

 

3. Au sein de la tribu, ils sont appréciés non seulement pour leurs compétences, mais aussi parce qu'ils entretiennent et développent leur propre culture.

 

Un article inspirant de http://www.linkedin.com/in/emorling que vous pouvez lire ici : http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/

 

Ness Crouch's curator insight, June 22, 2013 5:05 PM

Excellent article and video. Looking at the wonderful world of the internet and curation. The idea of curation of online content has become more and more inportant with the exponential growth of content on the world wide web. Being able to organise and manage all of the content is important.

 

Curation is about making good choices about what you share and putting it into a context for themselves and others. Being enthusiastic and thoughtful about what you choose is a way of showing what you are finding and sharing is signficant and worthwhile. 

 

Finding the most interesting and valuable things and sharing that is the key. What you want and what you are interested in is important but you also need to consider your audience. 

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Cinderella 2.0: Transmedia Storytelling

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating...

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Simon Staffans's curator insight, May 20, 2013 3:19 PM

Elegant indeed.

Binary Racoon's curator insight, May 24, 2013 8:17 PM

see...so simple to understand. ;)

Alexander Kluge's curator insight, October 26, 2013 4:27 PM

The video explains how modern stories of seemingly banal things (though fun and surprising) become viral hits and (however) important to people.

A whole chain reaction is explained which tells the path of a simple YouTube video of a girl singing is shared on Facebook which gets attention there, is re-mixed as animated GIF image and re-shared on Tumblr, is re-mixed again with multiple other versions of the image which also increseas (and leads) to the original video where it derived from.

Then another aspect is taken, e.g. a person is reading an article at the Rolling Stone magazine about a singer looking for that girl from the video and wants a song with her.

 

The story goes on with a shoe being put in the focus, as that singing girl from the video threw her shoe (a brandnew model) into the audience. This person shares the story on Twitter with a special hashtag #whosthatgirl which becomes a trending topic.

 

Then a tension is created as this famous artist (singer) wants to sing with that mysterious girl, and only with her. So, how do you know which is the mysterious girl? With that shoe, of course.

 

In the end a concert is held. Some guests came for her, some for the rumors, some for the brandnew shoes. 

And because it's Cincerella 2.0, the missing shoe is put on her foot and fits.

 

Boum!

Take-away:

This is of course very ideal. In your small-scoped transmedia storytelling idea you couldn't handle it that easily, neither could you control the stream of content flow so successfully.


You have to be lucky to land a hit like that when your capacities are small. And you could land a success. It pretty much depends on the originality, the fun, the surprising moment and the momentum which you should use. Prepare for 24/7 if you wanna have it hit the masses.

Now Cismedia:
That's when Cismedia comes into play. Without all the noise, all the stress and all the social here and there, you can create your beautiful product centered and focussed around one medium, but extremely well produced and with beautiful sense of detail.

This is for the patient audience who can wait and doesn't need that rush of blood and excitement when being part of that new phenomen (probably claiming and fighting with in a "I found her first" attitude).

However: This new version of the story - the core of every transmedia storytelling - is very nice, indeed.

Cinderella 2.0.

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Funnny. Mug + Augmented Reality = The AR Basketball App Mug | Augmented Reality News by AR23D Studio

Funnny. Mug + Augmented Reality = The AR Basketball App Mug | Augmented Reality News by AR23D Studio | The_storyFormula: story worlds & wearables! | Scoop.it

"The AR Basketball App Mug is a mug and an augmented reality experience all in one. Have you ever felt bored during coffee breaks or while waiting for the hot tea in a mug to cool down while at home? What better way to spend your coffee break then enjoying a cup of your favourite hot drink and shooting a few basketball hoops on your iPhone? Now this is all possible due to one mug...."


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AR23D Studio Rocks! I love you guys!

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siobhan-o-flynn's curator insight, May 20, 2013 11:24 AM

Sent my way this am.. funny = lots of possibilities!

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The Fridge Has Eyes: Cara Gives Anything With A Camera Powers To See Faces, Age, Gender, More

The Fridge Has Eyes: Cara Gives Anything With A Camera Powers To See Faces, Age, Gender, More | The_storyFormula: story worlds & wearables! | Scoop.it

"IMRSV developed software for smart advertising billboards. But now it's bringing sight to the Internet of Things. It could even make a toy smile back....

 

When Jason Sosa started work on a webcam technology that detects, in real time, the age, gender, attention time, and glances of the people looking at it, he thought he was solving an advertising problem. It's turned out to be much more.

 

His startup’s first product was a digital billboard that changes the ads it displays depending on who looks at them--showing, for instance, an ad for a toy to a child and an ad for aftershave to a man..."


Via siobhan-o-flynn
XYEYE's insight:

Look out world. If you fear your lack of privacy in relationship to the government or creeps or criminals, what about artists?

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Gr8 Video. The Dawn of Social TV, the end of Traditional TV watching - A Social TV Documentary

Blame Beyoncé and Oprah, Karl Rove and Anderson Cooper for the change we've seen in TV news over the last few years. Although most Americans still get their news…

Via Gary Hayes, siobhan-o-flynn
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Gary Hayes's curator insight, May 18, 2013 8:54 PM

Quote "Blame Beyoncé and Oprah, Karl Rove and Anderson Cooper for the change we've seen in TV news over the last few years. Although most Americans still get their news from TV, social media is changing the business of TV news. Even America's TV ratings company Nielsen is being threatened by Twitter's aggressive interest in TV and signs of the disruption can be seen in more ways than one on America's three cable news channels CNN, MSNBC and the Fox News Channel.

Jen Begeal's curator insight, May 20, 2013 1:56 PM

Disruption is the name of the Social TV game.

 

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!!!!! David Tennant's Shakespeare performance of Richard II to play live in cinemas

!!!!! David Tennant's Shakespeare performance of Richard II to play live in cinemas | The_storyFormula: story worlds & wearables! | Scoop.it
Sold-out performance in King Richard II to be relayed live around the world and streamed into 1,000 British schools

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live global theater!
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What Is the Importance of Digital Curation from an Academic Viewpoint

What is digital curation and why is it important to you? Leading experts in the curation and preservation of digital objects (such as databases, photos, vide...

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Gust MEES's curator insight, May 25, 2013 9:58 AM

 

Learn more:

 

http://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

 

Brian Yanish - MarketingHits.com's curator insight, May 26, 2013 1:06 AM

Digital Curation - Making the information accessible to different types of developers to continue the sharing of past knowledge with future generations. 

Pippa Yeoman's curator insight, June 6, 2013 7:04 PM

Digital curation - the preservation and repurposing of content. Using digital hubs to collect, collate and make a contribution to conversations in your area of academic interest.

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Sync of the Week: Syfy Sync Gives Defiance Fans a Third Screen | fan-gage

Sync of the Week: Syfy Sync Gives Defiance Fans a Third Screen | fan-gage | The_storyFormula: story worlds & wearables! | Scoop.it
Syfy Sync gives Defiance fans lots of extra content and easy ways to chat about the show with other fans during each live episode.

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Gary Hayes's curator insight, May 20, 2013 9:08 PM

Quote "

Some­thing that really stood out was the sheer vol­ume of con­tent. Syfy Sync was send­ing a LOT of updates — often as fre­quently as every 30 sec­onds. I won­der if some view­ers will find this over­whelm­ing and dis­tract­ing. I actu­ally liked it, because there’s so much going on in terms of the show’s con­tent and nar­ra­tive that it helped give me extra insight into what was going on.

A few updates were kind of silly and what I would call “a stretch” — like the one that encour­aged view­ers to “Get Social” and dis­cuss some ran­dom thing “in the social panel.” I think TV fans are pretty good at fig­ur­ing out what they want to dis­cuss and when they want to dis­cuss it all by them­selves, thanky­ou­very­much."

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Google glass competitor? Meta Building Future of Augmented Reality with Steve Mann

Google glass competitor? Meta Building Future of Augmented Reality with Steve Mann | The_storyFormula: story worlds & wearables! | Scoop.it
Meta is building truly immersive augmented reality with gesture tracking and visual overlays, with help from pioneer Steve Mann.

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Gary Hayes's curator insight, May 23, 2013 7:05 PM

Quote "

If you’re a little disappointed at the limited feature set of Google’s Project Glass, there’s a new pair of glasses that might bring all your augmented reality dreams to life. A company called Meta is building a fully hackable headset, complete with visual overlays and gesture detection. Even more exciting, the company has just announced that Steve Mann, a pioneer in wearable computing technology, is joining the team as Chief Scientist.

Meta blew past their Kickstarter goal of $100,000 in five days. Developer kits quickly sold out in the $550 and $650 pledge tier, which is less than half the price of the $1500 Project Glass Explorer Edition. The Meta developer kit includes see-through augmented reality glasses, a depth camera and a software developer’s kit, which includes sample applications and documentation. Meta works with Unity3D, the same graphics rendering engine supported by Oculus Rift, allowing users to pick up and manipulate their own 3D digital objects."

Therese Torris's curator insight, May 24, 2013 2:45 AM

A Kickstarter-funded company

@FernandoCarrion's curator insight, June 15, 2013 5:32 PM

If you’re a little disappointed at the limited feature set of Google’s Project Glass, there’s a new pair of glasses that might bring all your augmented reality dreams to life. A company called Meta is building a fully hackable headset, complete with visual overlays and gesture detection. Even more exciting, the company has just announced that Steve Mann, a pioneer in wearable computing technology, is joining the team as Chief Scientist.

Meta blew past their Kickstarter goal of $100,000 in five days. Developer kits quickly sold out in the $550 and $650 pledge tier, which is less than half the price of the $1500 Project Glass Explorer Edition. The Meta developer kit includes see-through augmented reality glasses, a depth camera and a software developer’s kit, which includes sample applications and documentation. Meta works with Unity3D, the same graphics rendering engine supported by Oculus Rift, allowing users to pick up and manipulate their own 3D digital objects.

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NYWIFT | Writing Fiction for Transmedia and Cross-Platform Entertainment

NYWIFT | Writing Fiction for Transmedia and Cross-Platform Entertainment | The_storyFormula: story worlds & wearables! | Scoop.it
Today’s new technology platforms have created a growing industry for writers. Some of today’s most exciting... (RT @NYWIFT: want 2 writing 4 #transmedia for projects like @WalkingDead_AMC @GameOfThrones & others?
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Cool Post: The web video problem | why it’s time to rethink visual storytelling on the web from the bottom up | Adam Westbrook // Journal


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siobhan-o-flynn's curator insight, May 21, 2013 1:29 PM

Clever post from Adam Westbrook - I've definitely got a number of responses to the points and questions raised, already in play for upcoming posts. 

 

Nice to see McCloud as a reference - still relevant

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Story 101: Story is Active, Entertaining & Touching

Story 101: Story is Active, Entertaining & Touching | The_storyFormula: story worlds & wearables! | Scoop.it
    sto·ry  /ˈstôrē/ noun -- A narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale.     At the heart of ...
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HK Webfest sets launch pad for new branded entertainment strategies via transmedia storytelling in Asia

HK Webfest sets launch pad for new branded entertainment strategies via transmedia storytelling in Asia | The_storyFormula: story worlds & wearables! | Scoop.it

"HONG KONG (20/05/2013) Hong Kong’s first festival for web content, transmedia, branded entertainment and webseries will start on 5th of June as associated project of the annual Le French May.

 

Being a part of a global webfestival network – with such locations as Los Angeles, Marseille and Melbourne – the first edition of the Hong Kong Webfest will bring to town such international speakers as Frederic Josue (Head of Marketing at Havas Media), Mourgan Bouchet (Vice President at Orange) and Nicolas Thorin (Director of Internet advertising M6), among others, to present and discuss the future of the entertainment industry in regards to what technology and new business models can do to the way content creators develop the stories that best engage a connected global audience...."

 

Festival director Marco Sparmberg explains, “The HK Webfest is at the intersection of cutting edge media technology, cross platform distribution, digital marketing and transmedia storytelling. All these sectors will merge eventually and we have to find new business models for the industry along this way...."


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XYEYE's insight:

heads up world transmedia is expanding!

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Data Journalism + Personal Storytelling = Brave New World?

Data Journalism + Personal Storytelling = Brave New World? | The_storyFormula: story worlds & wearables! | Scoop.it

"In the world of storytelling, words and numbers have a complicated relationship.

 

When I was an Americorps*VISTA volunteer at the Center for Digital Storytelling, I was privileged enough to bear witness to hundreds of stories. Sitting in that circle and listening to folks from all walks of life share of themselves and their experiences never got old and, when my time at CDS came to an end, I carried so many of those stories with me into the world."


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Minna Kilpeläinen's curator insight, May 20, 2013 5:30 PM

I highly recommend this amazing multimedia, web documentary and interactive infographic Here At Home. It combines beautifully data and story, feelings and facts. http://athome.nfb.ca/#/athome ;

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Well How Fab is This! Rob Pratten's Transmedia Project Pitch Sheet. Thanks Rob!

Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"

Via siobhan-o-flynn
XYEYE's insight:
Cool!
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siobhan-o-flynn's curator insight, May 20, 2013 5:38 PM

Thanks Rob! Fantastic share!

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7 Basic Types of Stories: Which One Is Your Brand Telling?

7 Basic Types of Stories: Which One Is Your Brand Telling? | The_storyFormula: story worlds & wearables! | Scoop.it

"You think you're being all clever and original with your brand storytelling. In fact, you're not....

 

At the core of every brand, Royer added, is a good story waiting to happen.

 

"Brands are stories," he said. "They want to embody a story. When we start working with a client, we don't want to take a brief. We don't want to just say, 'What's your problem?' We want to go right back to, 'Why was your company started? What's your mission?' We talk about mission all the time, and it's just another way of saying, 'What kind of story are you on? What kind of story do you want to tell?' … Part of our job as an agency is to reignite that and really figure out what that story is."

 

A new wrinkle in the digital age is the hijacking of brand stories. "The hilarious thing to me is when a story is now taken over by the people," Hepinstall said. "It used to be a one-way thing, where the company would say, 'We're this,' and invite no feedback. Now, in the age of social media, that's impossible." She pointed to Shell's recent crowdsourced posters and the Walmart/Pitbull incident as evidence of disasters that can happen when brands lose control of their stories...."


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How Tom Perlmutter turned the NFB into a global new-media player

How Tom Perlmutter turned the NFB into a global new-media player | The_storyFormula: story worlds & wearables! | Scoop.it

"The National Film Board chairman’s digital strategy helped bring a fading institution into the 21st century...

 

The NFB is in Cannes this week, invited to the inaugural transmedia component in the festival’s powerful commercial market, to introduce Bla Bla, Vincent Morisset’s animated film-for-computer created by the viewer using a touch screen. That follows a headline-grabbing stop in mid-April at New York’s Tribeca Film Festival, where it screened Journal of Insomnia, a project that asks users to take a late-night phone call to link to a site filled with interactive content about their condition.

 

At the end of April, in the midst of the Hot Docs festival in Toronto where it showed docs debating cancer care and the treatment of mentally ill offenders, the film board announced it planned to launch a Netflix-style documentary subscription service. More buzz followed a week later: The NFB released Perlmutter’s strategic plan to become a major player in the global media landscape by 2018, and won its seventh Webby, the Internet’s equivalent of an Oscar, this time for Bear 71, a transmedia project that used video collars on bears to collect footage. Meanwhile, the NFB’s work on interactive projects with both The New York Times and The Guardian is ongoing..."


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XYEYE's insight:

Yes he did!

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