"First, you should know that Christopher Vogler who generously wrote her FIVE-PAGE forward said that Gloria had created another heroes journey archetype, the Outlaw. How exciting is that! I related to this archetype for not only my hero, villain and other characters, but for many people I’ve known in life; one of my brothers, an ex-husband, two ex-business partners and more. Understanding an outlaw mentality clarified some things for me that needed clarifying. Enough said."
Intensities Journal, Special Issue Proposals to be received no later than 10 June 2013
"The term ‘transmedia storytelling’ has become a common one in media and cultural studies in recent years. Described by Henry Jenkins as stories told across multiple media, transmedia storytelling is not just an adaptation from one medium to another. Rather,
In the ideal form of TS, each medium does what it does best — so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play. Each franchise entry needs to be self-contained enough to enable autonomous consumption. That is, you don't need to have seen the film to enjoy the game and vice-versa. (Jenkins, 2003: online)
Video-games are among the media most frequently cited in discussions of transmedia storytelling, and academic analysis of video-games is many and varied. In this special issue, however, we turn our analysis to board games, and ask how they can be examined through the model of transmedia storytelling; what processes of adaptation are at work in turning a board game into a film or vice versa; and how do these adaptations or transmedia stories affect the ways in which the different texts are read and understood..."
"The AR Basketball App Mug is a mug and an augmented reality experience all in one. Have you ever felt bored during coffee breaks or while waiting for the hot tea in a mug to cool down while at home? What better way to spend your coffee break then enjoying a cup of your favourite hot drink and shooting a few basketball hoops on your iPhone? Now this is all possible due to one mug...."
"IMRSV developed software for smart advertising billboards. But now it's bringing sight to the Internet of Things. It could even make a toy smile back....
When Jason Sosa started work on a webcam technology that detects, in real time, the age, gender, attention time, and glances of the people looking at it, he thought he was solving an advertising problem. It's turned out to be much more.
His startup’s first product was a digital billboard that changes the ads it displays depending on who looks at them--showing, for instance, an ad for a toy to a child and an ad for aftershave to a man..."
Today’s new technology platforms have created a growing industry for writers. Some of today’s most exciting... (RT @NYWIFT: want 2 writing 4 #transmedia for projects like @WalkingDead_AMC @GameOfThrones & others?
"HONG KONG (20/05/2013) Hong Kong’s first festival for web content, transmedia, branded entertainment and webseries will start on 5th of June as associated project of the annual Le French May.
Being a part of a global webfestival network – with such locations as Los Angeles, Marseille and Melbourne – the first edition of the Hong Kong Webfest will bring to town such international speakers as Frederic Josue (Head of Marketing at Havas Media), Mourgan Bouchet (Vice President at Orange) and Nicolas Thorin (Director of Internet advertising M6), among others, to present and discuss the future of the entertainment industry in regards to what technology and new business models can do to the way content creators develop the stories that best engage a connected global audience...."
Festival director Marco Sparmberg explains, “The HK Webfest is at the intersection of cutting edge media technology, cross platform distribution, digital marketing and transmedia storytelling. All these sectors will merge eventually and we have to find new business models for the industry along this way...."
"In the world of storytelling, words and numbers have a complicated relationship.
When I was an Americorps*VISTA volunteer at the Center for Digital Storytelling, I was privileged enough to bear witness to hundreds of stories. Sitting in that circle and listening to folks from all walks of life share of themselves and their experiences never got old and, when my time at CDS came to an end, I carried so many of those stories with me into the world."
"You think you're being all clever and original with your brand storytelling. In fact, you're not....
At the core of every brand, Royer added, is a good story waiting to happen.
"Brands are stories," he said. "They want to embody a story. When we start working with a client, we don't want to take a brief. We don't want to just say, 'What's your problem?' We want to go right back to, 'Why was your company started? What's your mission?' We talk about mission all the time, and it's just another way of saying, 'What kind of story are you on? What kind of story do you want to tell?' … Part of our job as an agency is to reignite that and really figure out what that story is."
A new wrinkle in the digital age is the hijacking of brand stories. "The hilarious thing to me is when a story is now taken over by the people," Hepinstall said. "It used to be a one-way thing, where the company would say, 'We're this,' and invite no feedback. Now, in the age of social media, that's impossible." She pointed to Shell's recent crowdsourced posters and the Walmart/Pitbull incident as evidence of disasters that can happen when brands lose control of their stories...."
"The National Film Board chairman’s digital strategy helped bring a fading institution into the 21st century...
The NFB is in Cannes this week, invited to the inaugural transmedia component in the festival’s powerful commercial market, to introduce Bla Bla, Vincent Morisset’s animated film-for-computer created by the viewer using a touch screen. That follows a headline-grabbing stop in mid-April at New York’s Tribeca Film Festival, where it screened Journal of Insomnia, a project that asks users to take a late-night phone call to link to a site filled with interactive content about their condition.
At the end of April, in the midst of the Hot Docs festival in Toronto where it showed docs debating cancer care and the treatment of mentally ill offenders, the film board announced it planned to launch a Netflix-style documentary subscription service. More buzz followed a week later: The NFB released Perlmutter’s strategic plan to become a major player in the global media landscape by 2018, and won its seventh Webby, the Internet’s equivalent of an Oscar, this time for Bear 71, a transmedia project that used video collars on bears to collect footage. Meanwhile, the NFB’s work on interactive projects with both The New York Times and The Guardian is ongoing..."
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