By taking advantage of feelings of presence that comes from wearing virtual reality goggles, experiencing real-time graphics and hearing evocative audio, audiences can ‘enter’ a fully immersive recreation of a news, documentary or non-fiction story. By putting participants on a scene as the story unfolds, life-sized around them, it allows unprecedented access to the sights and sounds, as well as the feelings and emotions, that accompany witnessing powerful events.
Endgame isn't just one idea, it's a combination of ideas. A multimedia project that spans books, films, interactive stories, and a multiplayer location-based mobile game. It's a transmedia project of...
Because they are not defined as such. They don't see how the advertising and brand story relates to them at all and don't want the extra bells and whistles or the complexity of use. Also the batteries are a issue, where is the recharging aspect?
Thomas Cooke Group is offering a new way to shop for your next holiday trip - in a world where consumers are increasingly turning to online outlets for tour comparisons, purchases and DIY tours, this initiative by Thomas Cook may draw high-end clientele back into the bespoke tour fold. Thomas Cook are modernising their offerings by allowing potential vacationers a chance to look before they book by using a high-tech virtual reality tour of destinations before making a final decision of where they will spend their next holiday. Their taster units feature goggles and a headset that give the user an immersive glimpse, complete with narration, of the sights and sounds they will experience at different destinations. After a successful initial trial in a UK-based outlet, the virtual reality tourism content will expand to a second stage with three locations in the UK, three in Germany and four in Belgium. Click here for more information.
Featuring a complex science fiction backstory with a continuous open narrative, the massively multiplayer online role-playing game depends on GPS capabilities.
Players in the game choose a side -- Enlightened or Resistance -- and fight for control of Exotic Matter, which is stationed in portals around the world. By visiting those real-world portals, which include landmarks and other places of interest, players collect energy and score points for their team.
More than 7 million players in the past year have installed the Ingress app on Android or iOS; more than 30,000 have participated in Ingress Anomaly events hosted across the world.
There's teasing....and then there's teasing to the point where we begin to lose interest, and that's frankly where we've been at with Guillermo del Toro's "The Strain." FX launched a lengthy and often tedious viral campaign for the film showing little in the way of actual footage, but that has all changed as today we know have a proper trailer, and guess what? We're excited about this again.
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