"Toshiba and Intel's 'The Beauty Inside' has been named the best transmedia campaign at this year's Cannes Lions Festival of Creativity in The One Centre'sBranded Arts Review.
The campaign is a series of episodic online films that tell the story of Alex, a man who wakes up in a different body every day with only his laptop to record his story. The project recruited actors via social media and gave audiences the chance to upload video diaries that were shared on Facebook.
"The work is an online blockbuster that merges technology, social media and Hollywood to set the bar for branded entertainment. It is a staggering achievement," BAR wrote..."