By Fiona Milburn
"Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?'
Now the first question I find easy to answer. In presentations, Transmedia NZ usually gives Screen Australia’sdefinition, but I like to shorten my response to 'Transmedia, or multiplatform storytelling, is the extension of a story across multiple forms of media, with each platform making a unique contribution to the narrative experience', knowing that I’ll need to follow up any definition with a few examples. (The Lizzie Bennet Diaries and Monsters University are currently two of my favourites.)
With the second question, I find it much harder to be concise. Maybe it’s because an instinctive “Why wouldn’t you embrace transmedia?” isn’t a very helpful answer. Therefore, in an effort to be both helpful and concise, here are three reasons for why you might embrace transmedia storytelling...."