Let’s face it, content marketing is the new advertising. The banner ad system is outdated and antiquated. Most of us have learned to ignore banner ads all together. Yes for argument’s sake occasionally, if your like me you might click one.
What is all the fascination and hype surrounding great content? Well people love great stuff to read, visualize and share. Social sharing has in fact made it possible for many types of content to be a brands best friend. From videos, to white papers, Ebooks, articles, to Slideshare presentations as you will see here.
Via Tom George