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HK Webfest sets launch pad for new branded entertainment strategies via transmedia storytelling in Asia

HK Webfest sets launch pad for new branded entertainment strategies via transmedia storytelling in Asia | The_storyFormula: story worlds & wearables! | Scoop.it

"HONG KONG (20/05/2013) Hong Kong’s first festival for web content, transmedia, branded entertainment and webseries will start on 5th of June as associated project of the annual Le French May.

 

Being a part of a global webfestival network – with such locations as Los Angeles, Marseille and Melbourne – the first edition of the Hong Kong Webfest will bring to town such international speakers as Frederic Josue (Head of Marketing at Havas Media), Mourgan Bouchet (Vice President at Orange) and Nicolas Thorin (Director of Internet advertising M6), among others, to present and discuss the future of the entertainment industry in regards to what technology and new business models can do to the way content creators develop the stories that best engage a connected global audience...."

 

Festival director Marco Sparmberg explains, “The HK Webfest is at the intersection of cutting edge media technology, cross platform distribution, digital marketing and transmedia storytelling. All these sectors will merge eventually and we have to find new business models for the industry along this way...."


Via siobhan-o-flynn
XYEYE's insight:

heads up world transmedia is expanding!

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The_storyFormula: story worlds & wearables!
The XYEYE Focus is on Genius, Wearables, Transmedia, SciFi, Science, Storytelling, Immersive Cinema and Integrated Experiential Media:
Curated by XYEYE
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Rescooped by XYEYE from The ART of Storytelling
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Story 2.0: The Surprising Thing About The Next Wave Of Narrative

Story 2.0: The Surprising Thing About The Next Wave Of Narrative | The_storyFormula: story worlds & wearables! | Scoop.it
Wrapping up a three-part series, Jonathan Gottschall discusses the problem with interactivity and some eternal truths of storytelling.

Via Art Jones
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Art Jones's curator insight, June 5, 9:10 PM

Humankind has responded to the power of story since the beginning of time, we will continue to respond to powerful story until such time that humankind itself changes.

Rescooped by XYEYE from Transmedia: Storytelling for the Digital Age
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PttP Cross Media Forum: top 3 interactive presentations

PttP Cross Media Forum: top 3 interactive presentations | The_storyFormula: story worlds & wearables! | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 17, 5:16 AM


Jess Linington:  "If, like me, you didn’t get the chance to attend the 2014 Power to the Pixel Cross Media Forum, you can now catch up with the presentations online!"

Rescooped by XYEYE from Transmedia Storytelling meets Tourism
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Virtual reality experience helps holiday planning

Virtual reality experience helps holiday planning | The_storyFormula: story worlds & wearables! | Scoop.it

Thomas Cooke Group is offering a new way to shop for your next holiday trip - in a world where consumers are increasingly turning to online outlets for tour comparisons, purchases and DIY tours, this initiative by Thomas Cook may draw high-end clientele back into the bespoke tour fold. Thomas Cook are modernising their offerings by allowing potential vacationers a chance to look before they book by using a high-tech virtual reality tour of destinations before making a final decision of where they will spend their next holiday. Their taster units feature goggles and a headset that give the user an immersive glimpse, complete with narration, of the sights and sounds they will experience at different destinations. After a successful initial trial in a UK-based outlet, the virtual reality tourism content will expand to a second stage with three locations in the UK, three in Germany and four in Belgium. Click here for more information.


Via Tourism Australia , Soraia Ferreira
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Rescooped by XYEYE from Transmedia Storytelling meets Tourism
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The Future Of Biometric Marketing

The Future Of Biometric Marketing | The_storyFormula: story worlds & wearables! | Scoop.it
The current smartwatch and fitness device space is stagnant. The offerings and the devices are a commoditized mess with companies competing for the same..

Via Soraia Ferreira
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It's Evolving: Google's Augmented Reality 'Ingress' Gives Players New Creative Outlets | Gaming | TechNewsWorld

It's Evolving: Google's Augmented Reality 'Ingress' Gives Players New Creative Outlets | Gaming | TechNewsWorld | The_storyFormula: story worlds & wearables! | Scoop.it
Featuring a complex science fiction backstory with a continuous open narrative, the massively multiplayer online role-playing game depends on GPS capabilities.

Players in the game choose a side -- Enlightened or Resistance -- and fight for control of Exotic Matter, which is stationed in portals around the world. By visiting those real-world portals, which include landmarks and other places of interest, players collect energy and score points for their team.

More than 7 million players in the past year have installed the Ingress app on Android or iOS; more than 30,000 have participated in Ingress Anomaly events hosted across the world.

Via Gary Hayes
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Gary Hayes's curator insight, October 1, 9:11 PM

quote "

Featuring a complex science fiction backstory with a continuous open narrative, the massively multiplayer online role-playing game depends on GPS capabilities.

Players in the game choose a side -- Enlightened or Resistance -- and fight for control of Exotic Matter, which is stationed in portals around the world. By visiting those real-world portals, which include landmarks and other places of interest, players collect energy and score points for their team.

More than 7 million players in the past year have installed the Ingress app on Android or iOS; more than 30,000 have participated in Ingress Anomaly events hosted across the world."

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Is Virtual Reality The Future Of Journalism?

Is Virtual Reality The Future Of Journalism? | The_storyFormula: story worlds & wearables! | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 11, 1:24 PM


Beckett Mufson:  "Nonny de la Peña has been called the pioneer of "Immersive Journalism," as she fuses news experiences with virtual reality, literally putting viewers inside the story."

Rescooped by XYEYE from Transmedia: Storytelling for the Digital Age
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Immersion and space [#Transmedia]

Immersion and space [#Transmedia] | The_storyFormula: story worlds & wearables! | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 16, 3:34 AM


Robert Pratten:  "Transmedia storytellers will often include live events and real world actions in their experiences. As a company that wants to blur the boundary between fiction and reality, we  [Transmedia Storyteller] spend a lot of time thinking how creators should tackle this."

Debbie Elicksen 's curator insight, June 19, 11:22 PM

The story should really be the focus in the middle, then it branches out into sub-stories -- that both stand alone and also pull more depth into the main story at the same time. 

Rescooped by XYEYE from Transmedia: Storytelling for the Digital Age
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Many Ways to Tell a Story: How Transmedia Is Transforming Education In and Out of Classrooms

Many Ways to Tell a Story: How Transmedia Is Transforming Education In and Out of Classrooms | The_storyFormula: story worlds & wearables! | Scoop.it

Via The Digital Rocking Chair
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Cheryl Frose's curator insight, June 12, 6:03 PM

Transmedia, a broad descriptive word that literally translated means “across media” and encompasses many strategies that transverse industries, is generally regarded as the use of multiple media platforms to tell a story or story experience. Though the word “transmedia” is thought to have entertainment franchise origins, its adaptation for education purposes is both valuable and becoming more and more common. While teachers like Sansing are using coding and programming in their language arts instruction, others are taking advantage of increasingly sophisticated apps and interactive media for classroom use.

David Collet's curator insight, June 12, 9:28 PM

I guess this another favorite topic for me. Imagine using transmedia to teach maths and include cross over language components. After all maths has a language of its own.

Dr. Pamela Rutledge's curator insight, June 18, 12:15 PM

Transmedia approaches encourage (or even force) people to actively acknowledge and design for a fluid and multi-dimensional, rather than linear, media environment.  For the human brain, stories are not constrained by what's on the page. Transmedia begins to replicate how we think and encourages producers to innovate in each platform to create multiple touchpoints that facilitate our natural ability to imagine, project, expand and experience.   

Rescooped by XYEYE from Transmedia Storytelling meets Tourism
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7 Best Posts on Creating Content for Emotional Engagement - Curatti

7 Best Posts on Creating Content for Emotional Engagement - Curatti | The_storyFormula: story worlds & wearables! | Scoop.it
emotion chartConnecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

Via Thomas Faltin, massimo facchinetti, Soraia Ferreira
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Vittorio Canavese's curator insight, June 12, 11:20 AM

Visto che se ne è parlato ieri durante il seminario Progettazione formativa e crossmedialità

Andrea Melo Melito's curator insight, June 15, 8:48 PM

emotion chartConnecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

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Learning and Teaching with Content Curation: an Academic Introduction

A digital essay completed by Heather Bailie as part of the assessment requirements of #INF530 Concepts & Practices for a Digital Age.

Via Robin Good
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John Slifko's curator insight, June 11, 7:05 PM

More on content curation as a teaching tool. 

Nancy White's curator insight, August 10, 2:06 PM

A good review of curation in education.

Christoph Meier's curator insight, August 11, 4:20 AM

Hilfreicher Übersichtsartikel mit Links zu verschiedenen Beiträgen in peer reviewed journals.

Rescooped by XYEYE from Tracking Transmedia
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Finally: Full Length Trailer For Guillermo Del Toro's 'The Strain' Gets Into The Bloodstream

Finally: Full Length Trailer For Guillermo Del Toro's 'The Strain' Gets Into The Bloodstream | The_storyFormula: story worlds & wearables! | Scoop.it
There's teasing....and then there's teasing to the point where we begin to lose interest, and that's frankly where we've been at with Guillermo del Toro's "The Strain." FX launched a lengthy and often tedious viral campaign for the film showing little in the way of actual footage, but that has all changed as today we know have a proper trailer, and guess what? We're excited about this again.

Via siobhan-o-flynn
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Rescooped by XYEYE from Transmedia: Storytelling for the Digital Age
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Interview: Why CANAL+ Spain took Game of Thrones transmedia

Interview: Why CANAL+ Spain took Game of Thrones transmedia | The_storyFormula: story worlds & wearables! | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 4, 11:11 AM


Simon Staffans:  "Discover how the pay TV channel engaged Game of Thrones fans beyond TV with crossmedia platform Conducttr" ...

Michelle Cfas's curator insight, June 20, 11:28 AM

Sustaining consumer interest through immersive cross platform experiences - brands take note..

Rescooped by XYEYE from Healthcare & Social Business Solutions
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Storytelling and Social Media in Health Care (with images, tweets) · williampearl

Another intriguing topic discussed at the Health Care Social Media Canada [#hcsmca] Twitter chat: The topic was Rx Narrative: Story As Medicine.

The Host was Marie Ennis-O’Connor (@JBBC).

Via Art Jones
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Art Jones's curator insight, December 22, 9:13 AM

An very interesting use of Storify & Tweetchat.

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Immersive Journalism: Using Gaming Platforms for News and Non-fiction

By taking advantage of feelings of presence that comes from wearing virtual reality goggles, experiencing real-time graphics and hearing evocative audio, audiences can ‘enter’ a fully immersive recreation of a news, documentary or non-fiction story. By putting participants on a scene as the story unfolds, life-sized around them, it allows unprecedented access to the sights and sounds, as well as the feelings and emotions, that accompany witnessing powerful events.


Via Soraia Ferreira
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Rescooped by XYEYE from #transmediascoop
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Endgame: Niantic Labs's transmedia follow-up to Ingress is trying something that's 'so different from anything else'

Endgame: Niantic Labs's transmedia follow-up to Ingress is trying something that's 'so different from anything else' | The_storyFormula: story worlds & wearables! | Scoop.it
Endgame isn't just one idea, it's a combination of ideas. A multimedia project that spans books, films, interactive stories, and a multiplayer location-based mobile game. It's a transmedia project of...

Via Simon Staffans
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Simon Staffans's curator insight, December 19, 2:42 PM

A look at "Endgame"

Rescooped by XYEYE from Tracking Transmedia
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‘Twilight’ Will Be Revived via Short Films on Facebook

‘Twilight’ Will Be Revived via Short Films on Facebook | The_storyFormula: story worlds & wearables! | Scoop.it
Five aspiring female directors will be chosen to make short films based on “Twilight” characters which will be shown exclusively on Facebook next year.

Via siobhan-o-flynn
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Rescooped by XYEYE from Healthcare & Social Business Solutions
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75% of Adults Do Not Use Health Tracking Apps or Devices

75% of Adults Do Not Use Health Tracking Apps or Devices | The_storyFormula: story worlds & wearables! | Scoop.it
75 percent of adults do not track their weight, diet, or exercise using a health tracking apps or devices, according to a new survey by TechnologyAdvice.

Via Art Jones
XYEYE's insight:

Because they are not defined as such. They don't see how the advertising and brand story relates to them at all and don't want the extra bells and whistles or the complexity of use. Also the batteries are a issue, where is the recharging aspect?

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Art Jones's curator insight, October 1, 3:20 PM

We spend a lot of time talking about the merits of #mHealth & #WearableTech but this survey says adoption rates remain.




Rescooped by XYEYE from Transmedia Storytelling meets Tourism
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Hashtag Nation: Marketing to the Selfie Generation

How do millennials and Gen Z-ers relate to brands? And how can marketers best reach them? 


Via Nicoletta Gay, Soraia Ferreira
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Nicoletta Gay's curator insight, October 2, 6:28 AM

New research from Havas Worldwide reveals a powerful partnership between young people and brands.
The Prosumer Report, “Hashtag Nation: Marketing to the Selfie Generation”, examines the evolving relationship between young people and brands in 29 markets.
For further information: http://www.prosumer-report.com/blog/ ;

Marco Favero's curator insight, October 2, 10:46 AM

aggiungi la tua intuizione ...

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What It's Like To Shoot A Feature Film For Oculus Rift

What It's Like To Shoot A Feature Film For Oculus Rift | The_storyFormula: story worlds & wearables! | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 15, 2:07 AM


Neal Ungerleider:  "Like the bastard progeny of experimental theater and video game production, this horror film required a new, complex form of cinematography."

Henrik Safegaard - Cloneartist's curator insight, June 16, 1:51 AM

Gregory Plotkin, the director of the upcoming Paranormal Activity 5, is working on a newfangled project at a massive special effects studio in the San Fernando Valley.

Click to read more.

Rescooped by XYEYE from Psychology of Media & Emerging Technologies
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A Great Content Strategy's Anatomy

A Great Content Strategy's Anatomy | The_storyFormula: story worlds & wearables! | Scoop.it
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.

Via Ally Greer, Dr. Pamela Rutledge
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Beth Kanter's curator insight, June 10, 2:36 PM

Love the advice about personas

Emmanuel 'Manny' Gigante's curator insight, June 11, 1:22 PM

YOUR #roadmap  thanks @Scoop.it

Dr. Pamela Rutledge's curator insight, June 11, 3:26 PM

We advocate persona-fication--persona development--to better identify and understand your audience.  Here's a great article on content strategy that speaks to the value of personas.  Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.  


There is no doubt that bias will influence persona development.  But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too.  Too often the lack of articulation increases the bias, not decreases it.  Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias.   Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light.  It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,.  When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.  


Personas don't always work.  Nothing is foolproof.  The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky.  There are other skills required besides persona development.  Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.  

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Coca-Cola Stunt Puts Selfies on World Cup Stage

Coca-Cola Stunt Puts Selfies on World Cup Stage | The_storyFormula: story worlds & wearables! | Scoop.it
When the World Cup kicks off on Thursday, 223,206 selfies will be draped across the field as part of Coca-Cola's Happiness Flag stunt.

Via siobhan-o-flynn
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Rescooped by XYEYE from Transmedia Storytelling meets Tourism
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No Man’s Sky And The Art Of Designing A Universe Within A Video Game

No Man’s Sky And The Art Of Designing A Universe Within A Video Game | The_storyFormula: story worlds & wearables! | Scoop.it
After unveiling at the E3 Conference, No Man's Sky may be a game that's more open and free than any other. But what if the world kept growing on its own while we aren’t playing the game?

Via Soraia Ferreira
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Rescooped by XYEYE from Content Curation World
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A Visual Project Trying To Define What Curation Is: Postcards from Cambridge University Museums


Via Robin Good
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Veille digitale's curator insight, June 8, 2:37 AM

Un excellent projet autour de la curation !

theo kuechel's comment, June 10, 8:57 AM
Curating is..... An excellent idea, however using an All Rights Reserved Licence reduces its value to debate substantially and defeats many of the aims stated above.
Robin Good's comment, June 10, 9:37 AM
Theo, thanks for sharing your wise comment. I can't but agree with you on this.
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Best practices for crafting a wearable device policy

Best practices for crafting a wearable device policy | The_storyFormula: story worlds & wearables! | Scoop.it

Even if your business doesn't manufacture or sell wearable devices, it will interface with wearables in some way.


Via Olivier Janin, Art Jones
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Art Jones's curator insight, June 3, 10:57 PM

#WearableTech