...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
Mattia Nicoletti: "Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days. From that idea I started thinking what I would have done to transform it into a transmedia experience."
"I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. Suddenly — if you think about the last few decades as a fragment of the timeline that stretches back to before cave painting — we can tell stories in so many media forms and on so many media channels that it would make Richard Wagner jealous enough to steal a magic ring. We can make our kunstwerk more gesamt than ever before."
“If you’re pitching an idea to Hollywood execs today, you’d better not go in with a script,” says Steve. “You need a transmedia solution. The script is just item four or five on the list. You’re not a writer anymore, you’re a transmedia producer.”
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