How to Slice the Transmedia Narrative Arc | The_storyFormula: story worlds & wearables! |

“If you’re pitching an idea to Hollywood execs today, you’d better not go in with a script,” says Steve. “You need a transmedia solution. The script is just item four or five on the list. You’re not a writer anymore, you’re a transmedia producer.”

Via The Digital Rocking Chair, Binary Racoon