Peter Espersen is the Head of Online Communities for The LEGO Group focusing on the 13+ age group. He spearheads online community and social media to engage teen and adult fans of LEGO, and works closely with a wide range of business units across the company.
At TEDx Transmedia, Peter talked about how brands and businesses must adapt to new technologies and forms of communication to continue to engage fans and customers.
Rosalía Lloret is Chief Digital Officer at PRISA News (publisher of El País, AS, Cinco Días and leading magazines such as Cinemania and Rolling Stone) and member of its Executive Board since September 2011. Previously, she was CDO and member of the Board of Unidad Editorial, publisher of El Mundo. At TEDx Transmedia, Rosalía argued that traditional Big Media organisations still have a fundamental role to play in the new media environment.
Poonacha Machaiah is the CEO of Qyuki, a social media startup founded by internationally acclaimed film director Shekhar Kapur and music composer AR Rahman.
After a 17-year career in the US, Poonacha returned to India to start 'ABOVE - A Bunch Of Versatile Entrepreneurs.' He set up operations in Bangalore, Singapore and Qatar to understand the influence of Indian, Chinese and Islamic cultures and build innovative solutions to address the intrinsic needs of the local markets.
At TEDx Transmedia 2012, Poonacha called for a heightened awareness of our environments, and one another, to build "purposeful technology" for social change.
Robert Tercek is one of the world's most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television, telecommunications and software. His motto is "Inventing the Future." He is passionate about inspiring audiences to seize their own destiny by thinking creatively and taking decisive action. At TEDx Transmedia 2012 he shared '7 gifts for creative activists' on creative collaboration and how to turn dreams into reality.
Saku Tuominen is founder and creative director of Idealist Group (http://idealist.fi/), a Finnish production company of ideas. He is one of the leading consultants of creativity in Finland and abroad and has a project called 'Redesigning 925,' about redesigning the nine to five working week. He's currently writing a book on the topic. He has produced more than 100 TV series and shows which have been optioned in more than 25 countries and licensed in more than 10 countries. He has won more than 30 TV prizes in Finland and an International Emmy and written five books: two about creativity, one about how to make startups international and two about Italian cuisine. Saku's talk was about 'creative hard work' and learning how 'to dream and do,' inspired by Walt Disney's phrase "If you can dream it, you can do it." Saku detests the term 'transmedia.'
Simon Harrop is the CEO of Brand Sense, the global experts in sensory marketing, specialising in sensory retail, space consultancy and product development. In his role as a sensory branding guru and expert, Simon has enjoyed extensive public profiling through media such as the BBC, ITN News at Ten, International Herald Tribune, Brand Strategy and the Daily Mail. Before establishing Brand Sense in 2006, Simon worked in a variety of marketing roles.
Sietse Bakker is one of Europe's youngest communications and public relations consultants, and is also active as writer and speaker. At the age of 19, he launched his own communications- and new media agency. Since 2006, he is Manager Communication & Public Relations of the Eurovision Song Contest at the European Broadcasting Union.
A transmedia commissioner and producer with 15 years experience in expanding stories across digital platforms. Rosie is currently responsible for commissioning the next generation of connected TV, mobile, online and IPTV platforms for BBC Drama, Films and Acquisitions. In this role she has pioneered the development of online drama and narrative gaming, overseeing the strategy and delivery of the BBC's most successful transmedia brands.
In TEDxTransmedia she makes the case for working across silos for creating grander narrative
Olivia Fermi, is a writer, photographer and process facilitator. Besides helping clients jump to the next level in whatever sticky area of work they choose, she talks and gives workshops on the Neutron Trail, her name for a free-form cultural inquiry into the disconnects which mark this complex and controversial terrain — our shared nuclear legacy.
In TEDxTransmedia she invites us to become the inspiration we seek, by referring to the example of her grandfather Enrico Fermi, Nobel prize for Physics and often referred to as "the father of the nuclear bomb".
Bruno Felix is Executive Director of Holland's leading transmedia production outfit, Submarine, which he co-founded with Femke Wolting in 2000. Bruno seeks to push the boundaries of visual culture with projects that exploit new forms of storytelling. Previously, Bruno was responsible for developing a new media strategy for Dutch Public broadcaster VPRO and was Director of VPRO Digital, a media research lab exploring the influence of digital technology on production and consumption of diverse media formats.
In TEDxTransmedia he talks about how to create awareness via non-linear suspense.
An early advocate and pioneer of cross-media storytelling, digital distribution and filmmaking, Liz Rosenthal is a digital film and media expert. She is the Founder and CEO of Power to the Pixel (PttP), a leading cross-media organisation that specialises in and advises international media companies and creators in new ways to create, finance and distribute stories and engage with audiences across multiple platforms.
Ana Serrano is Chief Digital Officer of the Canadian Film Centre and Founder of the CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997 at the Canadian Film Centre.
At TEDx Transmedia, Ana focused on rethinking the role of creators in participatory formats.
Øyvind Olsholt is a Norwegian kids' philosopher. He has worked in the field of philosophy for children since 1997. In 2000, he co-founded Children and Youth Philosophers (www.buf.no) and has since participated in a number of philosophy projects for kindergartens, schools and museums. He has arranged philosophical summer camps for children and a weekly philosophy club for children.
He is co-author of the books Philosophy in School (1999) and Philosophical Dialogues in Kindergarten (2008).
At TEDx Transmedia, Øyvind argued that philosophical practice could provide a means to 'rethink entertainment.'
Derrick de Kerckhove is a controversial and exciting thinker. As an expert on the future of technology, culture and the mass media, de Kerckhove's interpretation of the new electronic reality has a reputation for creating opportunities for change within corporate and personal environments. He worked with Marshall McLuhan for more than ten years as translator, assistant and co-author and is widely hailed as the heir to McLuhan's intellectual legacy. At TEDx Transmedia he talked about 'digital mindshifting' and its consequences.
Thirty-nine-year-old Salvatore Iaconesi has been diagnosed with brain cancer but is seeking a cure in an unconventional and radical way, by uploading his medical data as an open source project inviting responses from around the world. Uncomfortable with being 'replaced' by his dehumanising clinical records, he cracked their codes and on September 10 (2012) converted them into open formats to share online.
Italian robotic engineer and open source artist Salvatore, who was a surprise speaker at TEDx Transmedia 2012 in Rome on September 28, has invited the world to respond to his CT scans, MRIs, lab notes and glioma diagnosis in whatever way they want, in a bid to crowd-source a cure that is not just bodily but also heals his spirit and mind. He's attracted hundreds of thousands of responses since it was launched in mid-September. Doctors have offered medical advice, artists have made films, and all have contributed to Salvatore's strategy for overcoming cancer. Watch the video to hear his inspiring story.
Alison Norrington has more than 15 years of novel and playwriting experience, penning three bestselling novels, two stage plays and the first transmedia romcom. She is a creative producer, storyteller, consultant and educator in transmedia storytelling and founded storycentralDIGITAL & storycentralLABS, working closely with writers, studios, brands, broadcasters and publishers globally advising on strategic planning, incubating new entertainment IP, story architecture and cross-platform implementation.
At TEDx Transmedia 2012, Alison focused on a theory of playfulness within storytelling and how a story's theme, genre and audience behaviours help shape strategy, active engagement and levels of immersion.
Delia specializes in turning extraordinary ideas -- involving the arts, cutting-edge technology and new media--into reality. The common theme is that they all attempt to make the world a better place. Current projects include leading the strategy to make the TED Conference video content available--for free-- to television broadcasters globally and managing Nokia's $1million investment challenge for the most innovative plan using mobile technology in the developing world.
In TEDxTransmedia she talks about transcending boundaries, by telling her experiences in the organization of Pangea Day.
Jon Ola is Executive Supervisor of the Eurovision Song Contest and Junior Eurovision Song Contest. Previously he worked for the Norwegian public broadcaster NRK. Jon Ola has 15 years' of experience working with major productions and co-productions at NRK and TV 2 as well as independent production companies. He's a member of the International Academy of Television Arts and Sciences and has produced and directed a variety of programmes, such as the Nobel Peace Prize Concert. the Norwegian Film Awards and the Norwegian national selection for the Eurovision Song Contest, Melodi Grand Prix.
In TEDxTransmedia he reminds who really is 'responsible' for having socially responsible media.
Christian Wikander is the Head of Drama & Entertainment at Swedish public service broadcaster SVT. He has 25 years experience as a drama originator, film director and producer in several TV-series, productions and co-productions like Three Crowns, Hotel Caesar (Hotel Caesar is still running in Norway and celebrates it's 13th anniversary this year) High Sea, Big City Life, The truth about Marika (I-emmy award, Cannes 2008).
In TEDxTransmedia he suggest us to engage distributors aside producers and creatives and tells how this mutual engagement to the story, brought to life the transmedia Drama "The truth about Marika".
Max Giovagnoli has been the pioneer of transmedia storytelling in Italy, and his book Fare cross-media (Makin' cross-media, 2005) has been the first essay focusing on cross-media/transmedia narratives ever published in Europe. He got a PhD in Literature and Imagery focusing on the relationships between storytelling and iconography in the tales of Middle Ages, and his novels are witty experiments of polymorphic narrative spreading into real and digital worlds.
In TEDxTransmedia he makes a call for responsible storytelling, to address an audience that ever more looks for engagement and complexity, but also for liability and inspirational responsible emotions.
Frank is the author of The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, recently published in the U.S. and the U.K. As a contributing editor at Wired for more than a decade, he has written extensively about media and technology, from the making of Avatar to Sony's enormous gamble on the PlayStation 3 to the posthumous career of Philip K. Dick in Hollywood.
Joi Ito is a Japanese activist, entrepreneur, venture capitalist and Director of the MIT Media Lab. He has received recognition for his role as an entrepreneur focused on Internet and technology companies and has founded, among other companies, PSINet Japan, Digital Garage and Infoseek Japan. He maintains a blog, a wiki and an IRC channel. Ito is the Chairman of Creative Commons, and General Partner of Neoteny Labs.
In TEDxTransmedia he makes a call for transparency.