Transmedia Talks
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Transmedia Talks
Transmedia related talks from around the web, educating and informing.
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Power to the Pixel 2009: Lance Weiler - THE EVOLUTION OF STORYTELLING

THE EVOLUTION OF STORYTELLING


Technology is impacting the art and craft of storytelling. As the industry shifts and audiences move from passive to active collaborators, how does the art of storytelling change? How does one develop stories and characters that can travel across screens and devices? What will emerge as new formats and how will they be funded and distributed?

 

Lance Weiler, director of The Last Broadcast and Head Trauma, details the story architecture that he employs to build story worlds around his film, TV and gaming projects.

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Power to the Pixel 2008: Lance Weiler - THE INDIE FILMMAKER'S GUIDE TO BUILDING AUDIENCES ONLINE

THE INDIE FILMMAKER'S GUIDE TO BUILDING AUDIENCES ONLINE.

 

Award-winning filmmaker and digital pioneer Lance Weiler shares his knowledge of the best free online tools and resources available to help publicise projects and engage audiences.

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Sandrine Girbal and Matthieu Chereau, from Happy Fannie - Supernatural Oddities

CASE STUDY: One of the first native transmedia experiences in France, backed by Orange, followed a videoblogger’s encounters with the supernatural

 

http://fdp-tv.com/

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Rachel Jacobs and Toby Barnes, from Mudlark - Dark Forest Project

Rachel Jacobs and Toby Barnes, from Mudlark, talk about their multiplataform, internacional, project Dark Forest. Going in between Britain and Brazil.

 

http://www.wearemudlark.com/blog/meanwhile-in-another-part-of-the-forest/

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Raafi Rivero and Michael Hasting, from Desedo Films - Heart of the City

Raafi Rivero and Michael Hasting talk about their transmedia project Heart of the City at Pixel Pitch 2009.

 

Our transmedia story Heart of the City is a narrative set in the surreal world of urban teens, rife with mischief, rabbit holes and romance. The storyworld encompasses a web series, ARGs, original products and a feature film.

 

http://desedo.com/blog/heart-of-the-city/

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IRA DEUTCHMAN - IS THEATRICAL DEAD? - LONDON FORUM 2007 - Power to the Pixel on Blip

Veteran indie distributor and producer Ira Deutchman discusses the need for theatrical release and its potential relevance (or lack thereof) in the digital age.
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PETER BUCKINGHAM - DEVELOPING NEW BUSINESS MODELS FOR THE DIGITAL ERA - Power to the Pixel on Blip

With a new generation of media consumers demanding content delivered when they want it, how they want it and very much as they want it, this session explores how we need to investigate new opportunities to develop audience-driven film businesses that take advantage of a newly networked and on-demand world. Peter will discuss findings from the UK Film Council’s audience development project Find Any Film that demonstrate how we need to make significant changes in the way the industry thinks about its content distribution and relationship with its audience.

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Jeff Gomez: The Power of Transmedia Storytelling

Gomez' opening keynote presentation at Power to the Pixel's Cross-Media Forum, Oct 2011 in London. Here he explores dynamic techniques to access your audience in the digital age.
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Michel Reilhac: The Birth of a Language

Michel Reilhac explores what new mindsets need to be put in place in order to fully embrace and engage with the potential of transmedia storytelling at Power to the Pixel's Cross-Media Forum, Oct 2011...
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Rebecca Denton: Case Study: Gumball

Rebecca Denton discusses the strategy behind the digital commission, the challenges of a global release in 15 languages and the sometimes surprising results, at Power to the Pixel's Cross-Media Forum, October 2011.
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Christopher Sandberg: Create for people!

Christopher Sandberg describes how he creates experiences for a participating audience at Power to the Pixel's Cross-Media Forum, October 2011...
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Lance Weiler: Building Storywords

Lance shares his first hand experience in what it takes to build original storyworlds.

Via Yannick Vernet, Luandro
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Power to the Pixel 2008: Lance Weiler - A NEW MODEL FOR DISCOVERY AND DISTRIBUTION: FROM HERE TO AWESOME

A NEW MODEL FOR DISCOVERY AND DISTRIBUTION: FROM HERE TO AWESOME.

 

Digital pioneer Lance Weiler discusses From Here to Awesome, an open source project that is focused on experimenting with new business models, creating open tools and standards and making recommendations for best practices.

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DIY Guru and Pioneer Lance Weiler - Head Trauma Case Study

"I called Lance Weiler a one man power house in our talk explaining to the audience that there is a lot you can do as one guy. Now Lance does have his wife who helps him as well as a programming buddy and other team members but for the most part, it's all him and he gets an amazing amount done and pulls off some incredible things that have brought him a lot of financial reward and opportunity. He's about to start on a 5 million dollar film he's going to shoot in 3D and all of this is happening as he's just found out the great news that he's going to be a father and it's a boy. So as if life isn't about to get way crazier, the past 9 years have been pretty amazing. One of Lances accomplishments is he got some big movie to re-tract it's statement about being the first digitally distributed film to theaters pointing out that it actually was their movie "the Last Broadcast."

 

Check out this other video of a conference lance and I did together to get more back story on lance and on the last broadcast but the talk he did at power to the pixel was much more about what he's been doing over the past year releasing Head Trauma theatrically and doing his Cinema ARG projects involving live music while the film plays and text messaging from the characters that follow you out of the theater and websites that record your voice over the phone without you knowing and play that back on loop off creepy websites.

 

It's Horror 2.0 and Lance is the master of it all. There is so much to learn from lance and he's also a very laid back cool dude to hang out with. Susan and I often refer to lance in conversations saying we have to do what lance would do.

He also talks a good deal about the workbook project which we are contributors to and explains to the room that there are a lot of free resources their for filmmakers."

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Janine Marmot and Simon Pummel, from Hot Property Films -Brand New

Janine Marmot and Simon Pummel, from Hot Property Films, talk abou their Brand New project.

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Behnam Karbassi and Steve Peters, No Mimes Media - Transmedia Project Slick - Power to the Pixel

 Behnam Karbassi and Steve Peters from No Mimes Media, talk about their transmedia enterteiment experience Slick, on Pixel Pitch 2009.

 

http://www.nomimes.com

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LIZ ROSENTHAL - WELCOME & INTRODUCTION - CROSS-MEDIA FILM FORUM 2009 - Power to the Pixel on Blip

LIZ ROSENTHAL, Director, Power to the Pixel...
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CHRISTY DENA - SHOULD WE? COULD WE? WOULD WE? - FILMS IN THE AGE OF CROSS-MEDIA PRODUCTION - Power to the Pixel on Blip

Presentation by Christy Dena at Power to the Pixel's 2008 London Forum Why should we think about more than one media platform? Could we gain financially and artistically? Would we progress our practice and industry if we do?
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Katerina Cizek: Case Study: HIGHRISE: Out My Window

Emmy-award-winning HIGHRISE: Out My Window explores the state of our rapidly urbanising planet within a 360˚ interactive environment.
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Love & Engineering at The Pixel Pitch 2011

Winner of the prestigious ARTE Pixel Pitch Prize, Kaarle Aho & Tonislav Hristov present Love & Engineering at The Pixel Pitch 2011, part of Power to the Pixel's annual Cross-Media Forum...
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Paddy Adams: Is the future of storytelling the future for advertising?

Director of Strategy at media planning agency Manning Gottlieb OMD, Paddy Adams examines the titular question at Power to the Pixel's Cross-Media Forum, London 2011...
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Nuno Bernardo: How to Finance Transmedia?

Nuno Bernardo presents the different alternatives to cross-media funding, from product placement and branded content, to a more classical R&D and Venture Capital approach at Power to the Pixel's Cross-Media Forum, October 2011.
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Daniel Efergan: Case Study: The Tate Movie Project

Aardman Animations set about an ambitious project to inspire the nations kids into helping Aardman create a short animated film.Daniel Efergan explains how it all came together creatively and technically, and he shares some of their learnings at Power to the Pixel's Cross-Media Forum.

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