Transmedia Talks
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Transmedia Talks
Transmedia related talks from around the web, educating and informing.
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Digital Directions: Broadcaster’s Spotlight | Merging Media

Digital Directions: Broadcaster’s Spotlight | Merging Media | Transmedia Talks | Scoop.it

CBC’s Tessa Sproule, Corus Entertainment's Jocelyn Hamilton, Bell Media’s Jon Taylor, Shaw Media's Zach Feldberg and Knowledge's Ravi Singh, Canadian broadcast media’s key executives reveal their past achievements and 2013 digital plans, sharing advice on what works and what doesn’t in their multi-screened strategies. Moderated by Deborah Day of Innovate By Day.

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Allen DeBevoise, MM2012's BEST IN CLASS GAME CHANGER | Merging Media

Allen DeBevoise, MM2012's BEST IN CLASS GAME CHANGER | Merging Media | Transmedia Talks | Scoop.it

Allen DeBevoise is the Chairman and CEO of Machinima Inc. recognized as the number one video entertainment network on YouTube with 109 million subscribers and more than a billion views a month. Machinima is the dominant video entertainment network for serious gamers around the world and is fast-becoming a global phenomenon, with an ability to capture a cultural sensibility and awareness among the next generation of entertainment consumers and marketers alike. Georgia Straight's Game Critic Blaine Kyllo get's the inside story on what drives Allen and his vision behind the machinima machine and his "Next Generation" entertainment platform. Includes visiting Guest Speaker: Isabelle Arvers, Machinima Curator and Critic.

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Show Me the Money!: Financing + Distributing the 360 Property | Merging Media

Show Me the Money!: Financing + Distributing the 360 Property | Merging Media | Transmedia Talks | Scoop.it

With the rapid merging of media, more projects are exploring hybrid models to finance and distribute their 360 content and platforms, from grants to branding to crowd-funding and private investment. Does this spell more $s for transmedia content creators and innovators or more headaches managing fragmented ownership? Are there other worthy alternatives rearing their heads in this lively ecosystem? We ask some key players in the industry what's viable and where to look. Moderator Moyra Rodger(Magnify Digital) asks Matt Di Paola, (SVP/GM, Critical Mass), J Joly (CEO, Overinteractive Media /CineCoup), Francesca Accinelli (Director, English Market, CMF Program Administrator, Telefilm Canada), Tina Santiago (Hot Studios) and Alan Seiffert (Former SVP, SyFy Ventures, SyFy).

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Canuck Web Heroes in the Spotlight | Merging Media

Canuck Web Heroes in the Spotlight | Merging Media | Transmedia Talks | Scoop.it

Mega popular TV host Victor Lucas throws a spotlight on an outstanding group of home-grown Canadian talent in a panel interview that showcases their inspiring Webseries and other online digital endeavors that are making waves locally and abroad; Tim Carter Contradiction Films (Mortal Kombat: Legacy), Ana Serrano, Canadian Film Centre (Prison Dancer), Jay Ferguson, 3o'clock.tv (Guidestones, Winner of Rockie Award for Best Webseries-Fiction)and Calvin Wang, Loud Crow Interactive (Marvel's The Avengers: Iron Man Mark VII).

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X Collaborations and other Co-Creative Synergies | Merging Media

X Collaborations and other Co-Creative Synergies | Merging Media | Transmedia Talks | Scoop.it

Jeff Gomez (Starlight Runner Entertainment) + Phillip Djwa (Agentic Digital Media) discuss the partnership they created to work together on the online game for History Channel's popular Television series Battle Castle, while Zach Feldberg (Shaw Media) + Ryan Nadel (8 Leaf Digital/Zeros 2 Heroes), discuss their work on Shaw Media Series Continuum, to distil some Best Practices in collaboration. Moderator Carrie Cutforth-Young of Transmedia 101 (Transmedia Toronto)

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KEYNOTE - Jeff Gomez: Changing the Face of Entertainment & Storytelling Across All Platforms | Merging Media

KEYNOTE - Jeff Gomez: Changing the Face of Entertainment & Storytelling Across All Platforms | Merging Media | Transmedia Talks | Scoop.it

In an age of pervasive communication, storytellers and brand owners require new ways to reach across tumultuous oceans of media to connect effectively with a mass audience. Over the past five years, new techniques of striking potential have emerged. In this exclusive talk, Jeff Gomez CEO of Starlight Runner Entertainment and the world's leading producer of transmedia franchises, will track the latest breakthroughs (both business-wise and creative) in the global adoption of transmedia storytelling practices. In addition to case studies out of Hollywood, Madison Avenue and Canada, Jeff will also candidly discuss how creatives, producers, studios and corporations can benefit from these techniques and best adapt to the seismic changes all of us are facing. Fast Company named Starlight Runner Entertainment the #5 most innovate company in media in 2011. Jeff was instrumental in getting the "Transmedia Producer" credit recognized by the Producers Guild of America just a few years ago.

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Cross-platform for Cause : Oz Case Study in the Works! | Merging Media

Cross-platform for Cause : Oz Case Study in the Works! | Merging Media | Transmedia Talks | Scoop.it

John Heinsen, CEO of Bunnygraph Entertainment and Director of Digital Media of "One Great Night on Earth" (OGNOE), explores the power of creating a multi-platform content strategy for Cause by bringing a classic rock concert format to a global audience. OGONE is twelve-hour concert event to provide charitable relief to flood and fire victims throughout the Australian continent in what will be the first in a 10 year plan to redefine social good through music. John examines how the development of cross-platform campaigns like OGNOE succeed in bringing brand consciousness across digital platforms and how creative storytelling, emerging technologies and an aggressive social media strategy aim to Rock On and Bring Relief!

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Disruptive Innovation and the Social Screen Advantage | Merging Media

Disruptive Innovation and the Social Screen Advantage | Merging Media | Transmedia Talks | Scoop.it

"Exploring the success of Social TV today and how the adoption of new technologies continues to drive Television audience viewing habits and help build fan bases. Featuring the interactive TV newcomer Google TV, with insights into Connected TV and key second screen platforms that have captured the attention of an increasingly sophisticated Social TV audience today. Moderated by Jonathan Carrigan (Director Product Development at CBC/Radio-Canada) Panel: Jeremy Butteriss, (Director, Strategic Partnerships, Google Canada), Tawny Schlieski, (Futurist, Intel Labs), Brent Friedman (Founder/Partner, Electric Farm Entertainment), John Heinsen (CEO, Bunnygraph Entertainment)."

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Crowdsourcing: Harnessing the Collective | Merging Media

Crowdsourcing: Harnessing the Collective | Merging Media | Transmedia Talks | Scoop.it

Toronto based Transmedia consultant Anthea Foyer delivers an insightful session that delves into the current trend of crowd-sourcing, with focus on crowd-creation, crowd funding and co-created projects. Although this collective means of sourcing information and creative material has been around for a long time, the trend has picked up over the past year with more transmedia projects being funded via platforms like IndieGogo and Kickstarter than ever before. She examines why there's been a sudden acceleration of interest, and deliberates on their successes, advantages and potential pitfalls. Followed by "Live" Case studies: Time Tribe by Lucas Johnson (Silverstring Media), Clockwork Watch by Yomi Ayeni (Expanding Universe)

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Extending the 360 Property into a Pervasive Experience | Merging Media

Extending the 360 Property into a Pervasive Experience | Merging Media | Transmedia Talks | Scoop.it

Speaker Alison Norrington, CEO/Chief Creative Director of storycentralDIGITAL and storycentralLABS, Chair of Storyworld Conference. Renowned Transmedia Strategist Alison Norrington provides and eye-opening overview of Pervasive Media and the potency of participatory experiences and multi-dimensional Alternate Reality Game play in cross-media adaptations today. CASE STUDIES: She engages the creators of these unique 360 Adaptations that use ARG's and other imaginative elements online and off to enhance their "Pervasive Worlds": Trevor Haldenby, The Mission Business (Zed.TO's ByoLogyc), Alex Mayhew, Xenophile (Ceremony of Innocence/Time Tremors) and Yomi Ayeni, Expanding Universe (Clockwork Watch)

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Convergent Canada: Are we there yet? | Merging Media

Convergent Canada: Are we there yet? | Merging Media | Transmedia Talks | Scoop.it

"The Canada Media Fund made a bold and progressive move in 2010 by introducing the Convergence Funding Stream to Television Producers in Canada, spring-boarding a whole new breed of cross-media producers, collaborations and ground breaking programming on multiple screens. Three years on, our panel discusses the challenges faced by the funders, producers and creatives alike, and examines if CMF and Canadian production has achieved the targets and objectives that were initially introduced from the onset, or have the guideposts altered and are we still finding our way? What is needed for us to become a truly convergent creative community?

 

 

Moderator Canadian Film Centre's Ana Serrano asks panelists Valerie Creighton, President and CEO, Canada Media Fund, Alan Sawyer (Two Solitudes/Changing Channels), Alex Raffe, Thunderbird Films (Digital Emmy Award winner for EndGame), J Joly (Overinteractive Media/CineCoup) and Michael Hennessy (President and CEO of the Canadian Media Production Association) what it takes."

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