Description: Hollywood’s version of transmedia has been preoccupied with inspiring fan engagement, often linked to the promotional strategies for the release of big budget media. But, as transmedia has spread to parts of the world which have been dominated by public service media, there has been an increased amount of experimentation in ways that transmedia tactics can be deployed to encourage civic engagement and social awareness. These transmedia projects can be understood as part of a larger move to shift from understanding public media as serving publics towards a more active mission in gathering and mobilizing publics. These projects may also be understood as an extension of the entertainment education paradigm into the transmedia realm, where the goal shifts from informing to public towards getting people participating in efforts to make change in their own communities. In some cases, these producers are creating transmedia as part of larger documentary projects, but in others, transmedia is making links between fictional content and its real world implications.
Henry Jenkins - Co-Director, Transmedia, Hollywood / Provost’s Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication
Katerina Cizek - Filmmaker-in-Residence, National Film Board, Canada
Katie Elmore Mota -Producer, CEO of PRAJNA Productions
Sam Haren - Creative Director, Sandpit
Mahyad Tousi - Founder, BoomGen Studios