Transmedia Talks
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Transmedia Talks
Transmedia related talks from around the web, educating and informing.
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MIT TechTV – Futures of Entertainment 3 - Session 7: Global Flows, Global Deals

MIT TechTV – Futures of Entertainment 3 - Session 7: Global Flows, Global Deals | Transmedia Talks | Scoop.it

The Internet has altered transnational media flows, making it easier to move content across national and geographic boundaries, but complicating the economic structures that support these flows. How do we manage global distribution in the current context? What is the impact of the Internet on the interaction between local audiences and globalised content? What is the role of international audiences as taste-makers, and what can that tell us about making content relevant to multiple local audiences? How do we balance international distribution windows with audiences who move content themselves?

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MIT TechTV – Futures of Entertainment 3 - Session 6: At the Intersection of the Academy and the Industry

MIT TechTV – Futures of Entertainment 3 - Session 6: At the Intersection of the Academy and the Industry | Transmedia Talks | Scoop.it

What are the challenges of bringing the academy and the industry together? How do we negotiate working across these two worlds?

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MIT TechTV – Futures of Entertainment 3 - Session 3: Social Media

MIT TechTV – Futures of Entertainment 3 - Session 3: Social Media | Transmedia Talks | Scoop.it

Moving lives online, creating conversations across geography, connecting with consumers - how is social media defining the current entertainment landscape? As people not only put more content online, but conduct more of their daily lives in networked spaces and via social networking sites, how are social media influencing how we think of audiences? What are the implications for privacy, content management, and identity construction of social media? How have they impacted notions of civic engagement?

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MIT TechTV – Futures of Entertainment 3 - Session 4: When Comics Converge: Making "Watchmen"

MIT TechTV – Futures of Entertainment 3 - Session 4: When Comics Converge: Making "Watchmen" | Transmedia Talks | Scoop.it

This session, a conversation between Henry Jenkins, Alisa Perren (Georgia State University) and Alex McDowell (Production Designer, "Watchmen"), will explore the creative and industrial challenges of translating comics for the screen.

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MIT TechTV – Futures of Entertainment 3 - Opening Remarks

MIT TechTV – Futures of Entertainment 3 - Opening Remarks | Transmedia Talks | Scoop.it

The Futures of Entertainment is an annual event which explores the current state and future of media properties, brands, and audiences and the way these groups interact and intersect with one another.

 

By combining a mix of leading media studies scholars and cutting-edge media and marketing practitioners from a diverse range of locations and sectors--in conjunction with fans, activists, journalists, analysts, and other voices--in lengthy discussion, this two-day conference explores how the media industries are evolving, how storytelling is changing and the shifting dynamics in how people relate to media properties and brands.

 

Look to William Burroughs, Word is a Virus

 

“My basic theory is that the written word was actually a virus,” he once said, “that made the spoken word possible. The word has not been recognized as a virus because it has achieved a state of stable symbiosis with the host…” (from The Job, 1974)

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MIT TechTV – Futures of Entertainment 3 - Session 2: Making Audiences Matter

MIT TechTV – Futures of Entertainment 3 - Session 2: Making Audiences Matter | Transmedia Talks | Scoop.it

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

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MIT TechTV – Futures of Entertainment 3 - Session 5: Franchising, Extensions and Worldbuilding

MIT TechTV – Futures of Entertainment 3 - Session 5: Franchising, Extensions and Worldbuilding | Transmedia Talks | Scoop.it

Media convergence has made the complex intertwining of multi-platform media properties more and more common-place, yet the creation of storyworlds that extend beyond a single text is not a recent development. With a history that includes sequels, spin-offs, and licensed products, what is the future for the media franchise?

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MIT TechTV – Futures of Entertainment 3 - Session 1: Consumption, Value and Worth

MIT TechTV – Futures of Entertainment 3 - Session 1: Consumption, Value and Worth | Transmedia Talks | Scoop.it

Where does value come from in the evolving media landscape? Does it lie in the properties themselves, or in what people do with these properties? Do creative companies create value or does value creation also occur on the consumption side, as audiences discover hidden potential in existing properties, make their own emotional and creative contributions to the mix, and spread the brand to new, previously unsolicited markets? With the rapid emergence of user-created content, can we consider audiences participants in the creation of the value media properties hold? How do we account for the non-monetary value of media properties? How should gains from media value be distributed through the networks of creatives who collaborate in production?

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MIT TechTV – Futures of Entertainment 3 - Conversation: Wealth, Value, and Social Production

MIT TechTV – Futures of Entertainment 3 - Conversation: Wealth, Value, and Social Production | Transmedia Talks | Scoop.it

Henry Jenkins in conversation with Yochai Benkler - Harvard Law School, author, "The Wealth of Networks: How Social Production Transforms Markets and Freedom."

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